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In today's episode, we talk with Chris Beaman about how he approaches user research with senior citizens for the startup, Rehab2Fit. Chris Beaman is an entrepreneur and technologist with specialties in product and growth. Chris grew up in Boston and worked as a software engineer before becoming a user experience designer, a digital marketer, and eventually a startup founder. Today, Chris lives in Austin and leads user research efforts at Rehab2Fit, a fitness company based in Boulder, Colorado. On the side, Chris builds products and offers services to startups and startup founders through his company, Astronomic. Show Notes If you know anyone in Austin age 50+ who experiences knee pain, please tell them to visit biometricfitnesstech.com to register for a user test with Chris. Study participants are paid $100 cash for their feedback.

In today's episode, we talk with Melinda Hwang about how she found her market through spreadsheets, Facebook groups, and customer service questions. Melinda Hwang is the founder of Happy Masks, a company whose mission is to provide masks that combine breathability and comfort without compromising on protection. Melinda grew up in Taiwan, a country where wearing masks to help prevent diseases ranging from SARS to the common cold has been commonplace for decades, and also where Happy Masks are made. Melinda is proud to utilize the technology and resources there to bring Happy Masks to the US market. Prior to founding Happy Masks, Melinda worked in Marketing at a number of Fortune 500 companies for over 15 years. Melinda is also the mother of 3 young children, ages 4, 6, and 7. As a mother to young children and the daughter of parents in their late 60s and 70s, Melinda understands at a very personal level the need to provide masks to keep her family safe and healthy. Show Notes Melinda has graciously offered free shipping to our audience with the code "startupinsights".