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People like to call social media the new town hall, and it truly is.  Whenever there’s a big news event, people hop onto sites like Facebook and Twitter to talk about it.  But, what should your business do with its social media presence during a national tragedy or massive news event?  In this episode of Startup BizCast, host Steve Mullen talks about just that, and gives a few rules to follow. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. Thanks to Ray Santelli from Trident Solutions Group for suggesting this episode topic!  If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #106 - Rules for Social Media During a National Crisis first appeared on EndGame Public Relations.

Having too much work is a great problem to have, until it’s so much that you don’t have time to actually do the work.  In this episode of Startup BizCast, host Steve Mullen gives some advice on what to do when that “great problem to have” gets out of control. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. Thanks to Ray Santelli from Trident Solutions Group for suggesting this episode topic!  If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #105 - Finding Time to Do The Work first appeared on EndGame Public Relations.

As the owner of PR and social media firm, Startup BizCast host Steve Mullen knows where a lot of the landmines are hidden in that world, and how to avoid them.  In this episode, he talks about he biggest mistakes that can be made in several different areas of public relations. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #104 - What Not to Do in PR first appeared on EndGame Public Relations.

Working from home is fantastic, but for many people it’s a serious struggle.  How do you get past the idea that there are other things you could do around the house OTHER than working?  In this episode, host Steve Mullen runs down some of the problems related to having a home office, and gives some tips to make you more productive. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. Thanks to Ray Santelli from Trident Solutions Group for suggesting this episode topic!  If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #103 - Working From Home first appeared on EndGame Public Relations.

Have you ever gotten yourself in a long conversation with someone you thought could end up being a client, and they asked question after question about how you would handle certain situations?  Have you wondered whether you should really be giving out that information for free?  In this episode, host Steve Mullen talks about when it’s okay to give out free advice. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. Thanks to Ray Santelli from Trident Solutions Group for suggesting this episode topic!  If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #102 - Giving Free Advice first appeared on EndGame Public Relations.

Setting your prices for potential business is a hard thing, because most of the time the potential client doesn’t tell you how much they’re willing to pay you.  So, how can you make sure you’re not under-charging, or asking for so much that you don’t get the work?  Host Steve Mullen has some tips. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #101 - Negotiating Against Yourself first appeared on EndGame Public Relations.

If you want to speak to your audience through traditional media relations, advertising, or social media, you need to know where to find them.  In this episode of Startup BizCast, host Steve Mullen talks about a new survey on the subject that has some groundbreaking results. If you’d like to read more about the survey, check out this link. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #100 - Where People Get Their News first appeared on EndGame Public Relations.

It’s tough being the owner of a micro business or sole proprietorship.  In many cases, you’re the only one doing the work and you don’t have anyone to consult or bounce ideas off of.  In this episode, EndGame PR President Steve Mullen gives advice geared directly toward this type of business. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #99 - Advice for Sole Proprietors first appeared on EndGame Public Relations.

Your business is probably on Facebook, Twitter, and LinkedIn.  You may even be on Instagram.  But, are you actually communicating, or are you just making announcements?  In this episode, EndGame PR President Steve Mullen gives some advice to ensure your social media efforts truly are social. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #98 - Are You Being Social? first appeared on EndGame Public Relations.

It’s completely understandable that it’s hard to find time for social media when you’re a small business owner, but not doing it is a mistake.  In this episode, host Steve Mullen gives some advice to streamline your business social media processes and make sure you keep up to date. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #97 - Finding Time for Social Media first appeared on EndGame Public Relations.

This episode is all about who your friends are on social media, or, more specifically, who your friends should be.  Most business owners and social media managers maintain personal accounts that they don’t want to (and probably shouldn’t) mix with their business accounts.  While they may have figured out who they should connect with in their personal life, their business life needs to be different.  How do you keep the two things separate?  How do you decide who should be a connection? Host Steve Mullen runs through all of the major social media outlets, and gives some advice on each. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #96 - Who Are Your Friends on Social Media? first appeared on EndGame Public Relations.

Our country has a fake news problem.  A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue.  As a social media manager or business owner, how do you avoid making it worse?  Host Steve Mullen talks about fake news in this episode, and gives advice on how to make sure what you’re posting is actually true news. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #95 - How Not to Spread Fake News first appeared on EndGame Public Relations.

Customer service isn’t something that’s just done face-to-face or even over the phone anymore.  Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram.  How do you, as a business owner or manager, deal with it?  In episode 94 of Startup BizCast, host Steve Mullen gives you several examples of situations, and what you should do to rectify them. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #94 - Social Media Customer Service first appeared on EndGame Public Relations.

In this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media.  When you have a business that employs people who may be from FOUR different generations, how do you deal with all of their different ways of communicating?  In this episode, host Steve Mullen looks at the differences in the generations, and gives tips on how to make sure they all get the message. Thanks to Rob Bruton, whose Facebook post inspired this episode. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #93 - Communication Across the Generations first appeared on EndGame Public Relations.

No matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of.  How you handle that is called crisis communications, and in this episode, host Steve Mullen runs through some basics to help make sure you don’t inadvertently make the situation worse. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #92 - The Basics of Crisis Communication first appeared on EndGame Public Relations.

It’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago.  Most people get the at least a portion of their news from social media these days.  So, is it really still worth the time to try to get coverage about your business in newspapers, and on TV and radio?  Is media relations still worth the time?  In this episode, host Steve Mullen gives his opinion and backs it up with several reasons. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #91 - Is Media Relations Still Worth the Time? first appeared on EndGame Public Relations.

I frequently have discussions with clients about which social media outlets they should be using to promote their organizations.  Most small to medium-sized businesses don’t have the time to focus on all of them, so how do you choose?  In this episode, host Steve Mullen will give details about each of the largest social media sites and discuss which businesses would benefit most from having a presence there. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #90 - The Best Social Media Outlet for Your Business first appeared on EndGame Public Relations.

A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about.  What do you do then?  Panic?  Hopefully not.  In this episode of Startup BizCast, host Steve Mullen gives some tips to avoid social media writer’s block. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #89 - Tips to Beat Social Media Writer's Block first appeared on EndGame Public Relations.

While Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your audience.  In this episode of Startup BizCast, we examine whether it’s really worth the trouble and expense, or whether it’s time for businesses to quit. This is the 88th episode, but the second since I relaunched the series, and I’m really enjoying it! To ensure you don’t miss a single episode, subscribe via iTunes, Google Play, or Stitcher.  We expect to be on additional directories soon!You can also use the Startup Bizcast RSS feed in your feed reader or podcatcher, or visit the Startup BizCast landing page at EndGame PR. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys.The post Startup BizCast #88 - Is it Time to Quit Facebook? first appeared on EndGame Public Relations.

It’s been a long wait for Episode 87 of Startup BizCast, but that wait is over.  After nine years, I’m publishing all new episodes, starting today.  Startup BizCast began in 2007, and offers advice for owners of small and medium-sized businesses. This episode reintroduces the show and talks about the new direction I’m taking, and then offers some advice on how to know if you need to hire a social media manager.  You can listen by clicking the right-facing arrow at the bottom of this post. I’m still working out my publishing schedule going forward, but expect to see another episode in about two weeks.  To ensure you don’t miss a single episode, subscribe via iTunes, Google Play, or Stitcher.  We expect to be on additional directories soon!You can also use the Startup Bizcast RSS feed in your feed reader or podcatcher, or visit the Startup BizCast landing page at EndGame PR. If you have any suggestions for future episodes, or a comment or a question, please use our contact form. Startup BizCast’s theme music is “Entranced” by Blake Emrys. The post Startup BizCast #87 - Re-launch and Social Media Manager Advice first appeared on EndGame Public Relations.