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  What about all the sales that got away? This is the episode where we solve for the simple psychological reasons that people don't buy a product, service or solution, which will make all the difference in the world to the bottom line!     In This Episode     >>> The psychology of the buyer.>>> The 9 reasons that buyers chose "no">>> Simple solutions for each and every one of these topics!         Click here for the TRANSCRIPT

  Get a choke hold on the absolute top tier mistakes that kill online businesses before they begin. This is the secrete sauce that "those who survive" know and use every day. Also, we will be covering one of the greatest sales dilemmas of the modern age, and coming out victorious! Go team us! In This Episode     >>> Problem A: Thinking and planning instead of taking action (solution summary below)     >>> Problem B: Not allowing yourself to differentiate naturally.     >>> Problem C: Not addressing the 'true pain' of your buyer / demographic.     >>> Problem D: Hesitation to drive to the offer.     >>> I divulge the dirty secrete I have been mentioning here in this episode: Since exiting the consulting world wherein I helped clients gear up their businesses online - I have had such a huge amount of time on my hands to basically 'enjoy life' and get this show / website set up for you. And then... suddenly, I ran into a strange problem. "I have too much spare time!" So, without preamble, I decided to join a company whose product I have been in love with as their Director of marketing. > I won't go on and on about this, as I don't talk about it long in the show, but it was worth a mention. > I now have you to serve on the left hand, to help get your venture up and killing it. And on the right hand I now also have the crazy insane fortune 1000 to serve through my new company. Life. Is. Excellent. So thank you.     Resources Mentioned in the Show   >>> Solution summary for A: Next-Step-Information only!     >>> Solution summary for B: Drive to your destination your way.     >>> Solution summary for C: Listen to SAOB 011 +_+       >>> Solution summary for D: Deprogram automatic fear response.       Click here for the TRANSCRIPT

  We get a LOT done in this final episode! We recap all the steps from the two previous episodes with Mike... and push it further still. From getting a product made in two days, to the trick that can catapult new websites into an ocean of traffic and Google recognition, this is the final episode of the three we have had with the inspiring Mike Kennedy! - As as a bonus, we dig into real life circumstances that affect us when we start an online business to paint the clearest possible picture of not only how to win with online business, but also how to bring that into reality, inside the reality we are all in when we start.     In This Episode     >>> The single most important thing that Mike did to rocket his business to the top. This is an example of using the system to your advantage.     >>> How to successfully email blast the most relevant websites to gather back links, write-ups and articles about you and your content.     >>> Getting your content recognized by authorities that Google trusts implicitly.     >>> Making connections and building relationships on the ground to bring your business to new heights.     >> Finally, the list of 5 steps that these last three episodes has been about.   1 - Keyword research and brainstorming > Discussed in episode 11 > Know where you are going, and how to get there by uncovering the 'buyer pain' you are solving for. 2 - Learn about SEO > Discussed in episode 11 and 12 > What better investment could you make in your business than learning how to get free traffic? 3 - Put your site together > Discussed in episode 11 > You may have already done this using the Fast Track offered here. If not, I will walk you through it here in under an hour, once you are ready to roll. 4 - Put your content online and build links to it > Discussed here in episode 13 > Do the reading discussed here and get discovered. 5 - Let your rankings climb > Discussed here in episode 13 > While you rankings are climbing, use this time to continue expanding your site and to get your offer and monetization in place. (Your product(s) affiliate links, etc. etc.)     Resources Mentioned in the Show   >>> Odesk - Mike paid $50 dollars to get the list that made him successful. He did this by thinking outside the box in brilliant yet highly applicable way that you can replicate for your own business.     >>> The Link Building Guide - By Jon Cooper. This is THE go-to guide for how to build links quickly and

  Discover how to position your website to monetize properly, instead of taking the risk that most people do. Possibly more importantly, find the tools that it takes to rank #1 in Google with your content pages to accumulate massive traffic for your website in aggregate. There is a lot more to this episode as well, but it won't fit into this blurb, so hit play, and lets get you on the road to solid success!     In This Episode     >>> Link Building - What it is, how it works, and how we should do it.     >>> The webs best tools for traffic and rankings for your new online business.     >>> The reality of how many people click through to the second page of Google by percentage.     >>> What to use the free tool Adwords for, and what not too! (Knowing this this can save you big bucks.)     >>> What paid ads are doing really well on FaceBook, and which are a waste of money.     >>> The 3 top "must read" SEO guides.     >>> Placing other peoples videos on your page     >>> Image Optimization     >>> Setting up basic social media accounts for your business - This is really simple. You do NOT need to sit around and try to engage an audience on each social network. The purpose here is to have a couple of back links pointing to your websites pages that come from these places. It helps Google to know that you are "for real".     >>> How to know if Google likes your site (or not).     Resources Mentioned in the Show     >>> LongTail Pro - This tool was recommended in the show by Michael, and I had never used it before. Now I have. It is absolutely killer. I was able to begin ranking content on page #1 almost immediately. I will link you straight to the how-to tutorials so you can see how this works. Awesome, thanks Michael!  On the show I mentioned that I would find you a discount on this. I have gone out and done that, so if you are interested in the product, this is the link you will want to use. (I am not making any money on any of the products mentioned here by the way.) +_+     >>> Market Samurai - This tool is perfect for you if you are a very technical type. If you are not, I recommend LongTail Pro (above) or Adwords (below). Here is the video I use personally as a reference for finding niches for new online businesses. It will also give you an idea of what Market Samurai is, and what you can do with it.     >>> Google Adwords - This is a free tool for keyword analysis. I have used Adw

  Mike Kennidy's online business has taken off faster than he dreamed possible because he understands one of the fundamental motivators that underlies every business transaction. The urgent need or pain of your buyer. Mike joins us today form the UK to help us understand how to capitalize on your knowledge, service or product.     In This Episode     >>> The three ABSOLUTELY CRITICAL sectors in which your online business should position itself to grab the most success.   >>> Getting rid of "option overwhelm" when starting your online busines.   >>> Using the Google SandBox to your advantage.   >>> A dirty secrete about how often I was expelled from traditional school ;p (Don't tell anyone! I am trying to look smart here!)     Resources Mentioned in the Show   >>> WordPress - The CMS (Content Management System) mentioned in the show. Here is a link to the tutorial of getting WordPress set up for yourself.   >>> The Fast Track - Step-By-Step guide that lets you skip the technical headache that is the bane of beginning a business online.   >>> Yoast - The only SEO plugin you need after you are set up with your WordPress CMS.     Click here for the TRANSCRIPT

  Together we will dial your product or service in to be the perfect match for your buyers in a process of simple reduction using both time honored best practices, and best practices in the here and now. As this episodes bonus, we will take you through the Toyota method of problem solving that made it a giant in its industry.     In This Episode     >>> How Toyota built a process that revolutionized the world of business development... We will be refining this methodology to revolutionize your new business as well.     >>> Startup Business Models, and the economics that make our businesses run.     >>>"The 5 Whys" and how you can use it to solve most business issues if and when they come up.       Resources Mentioned in the Show       >>>> The Toyota Way Management Principles from the World's Greatest Manufacturer     >>> The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses     >>> Second show bonus: Using everything we just discussed to generate traffic to your website using facebook or other channels.     Click here for the TRANSCRIPT

  Find out what to do, what not to do, and why when considering the name for your website. With Justin's help we will walk you though the process of selecting the best website name (domain name or URL) for your project, and we also cover 'best practices' for 2014 along the way. Justin has bought and sold more URL's than anyone I have ever met in my time online, and today he shares his expertise with us.     In This Episode     >>> Should we buy into the new extensions? The good old .com .net. etc Vs. the new .extensions that are now being introduced.     >>> What to have in your domain name, and what not to have. The exact specifics that you need to understand to avoid accidentally being penalized by Google.     >>> How to understand Page rank and SEO with respect to your new websites name. This topic can get crazy. Luckily for us, Justin gives it to us in a 1, 2, 3 that is super simple and easy to use.     >>> How Googles "sand-box" helps you 'prove it'. What that is, and what it means to you...     Resources Mentioned in the Show     >>> BlueHost (this is my affiliate link so you will get a discount! //_0 And thanks!)     >>> The Fast Track Offered here on this website can walk you through this in a 5 min video. (Click on #3 - Step-By-Step-Guide, and select the URL drop-down.) I made this video myself, and it is very concise. +_+     >>> JustinsBlog.com     >>> Mind frame to adopt when looking over naming options: A.) Clarity, for relevance B.) Uniqueness, for memorability C.) Impact for strength     >>> How dedication to your project becomes reality in this day and age     Click here for the TRANSCRIPT.

  Get familiar with all of the specifics you will need to craft the perfect home page. Know what your home page should look like, feel like, and overall BE like to make sure that your visitors make a smooth transition from curiosity to enthusiastic action!     In This Episode     >>> The three things that kill home pages before they have a chance to make money for you.   >>> Giving your visitors the YES! Feeling (part of the psychology in the episode is from this book ;)   >>> How to determine what items need to be on your home page, what they are and where they need to be.   >>> Who to target, and how to target your visitors for maximum conversion.   >>> How to perform the "YES! Test" on your competition.     Resources Mentioned in the Show   >>> SAOB Episode 007 - This episode goes over the "why" psychology that gets applies here in the 'crafting' process.   >>> Responsive Design for your website   >>> 5 of visits per ranking of Google breakdown   >>>"Yes" flowchart mapping and visitor psychology.     Click here for the TRANSCRIPT

  Take a simple, yet very direct look at the psychology of what a home page needs to look like to be successful, and why websites fail when this psychology is ignored! The topic of crafting a home page is so important that I will be creating a follow up episode that will go through the process of "crafting" your home page, to follow up on this info!     In This Episode     >>> The breakdown of every sales funnel, everywhere, distilled into 4 simple steps.>>> Lessons learned form direct marketing in the days before.... the intertubes!>>> What your home page should and should not do for your visitors.     Resources Mentioned in the Show   >>> The next episode that will break down EXACTLY what elements should be on your home page. *The link will be placed here after the episode is released ;)       TRANSCRIPT will be available soon!

  How Pat multiplied the income he made as an architect after he was laid off. Then multiplied it again. And again! He is now making $50K per month online. Get his story, his strengths, process and recommendations and use the insights to build your one man empire.     In This Episode     >>> How Pat "wrote" his way into riches in multiple niches   >>> Beat 95% of your competition in one fell swoop, before knowing anything about them   >>> Fusing your special traits with your niche to rise above the remaining 5%   >>> How few fans/followers/customers you need to "make it in online business" is revealed       Resources Mentioned in the Show   >>> Pat's websites (mentioned in the show) greenexamacademy.com,  securityguardtraininghq.com,  smartpassiveincome.com   >>> Gary Halpern socialtriggers.com who takes over a segment of the super saturated Online Marketing space simply by fusing it with one of his interests (psychology).   >>> Google Adsense as  way to monitize your website.   >>> Mindset - Failure is as important as success       Click here for the TRANSCRIPT

    In This Episode   >>> Student does $140K in revenue in just a few months time. (Startup cost: Under $500 dollars)   >>> How the above business was built and sold from start to finish.   >>> What these epic entrepreneurs are doing now... ZEVEO Zeveo is a performance based internet marketing company that helps improve monetization through custom marketing plans.   >>> How and why 'performance based business' work, and why they do.   >>> How to get feedback that really moves the needle from your market     Resources Mentioned in the Show   >>> Book: The Toyota Way The original of the 'Lean Startup' model. ('Lean' is a "cut the fat" operating model that helps us maximize all of our processes.)   >>> Book: The Lean Startup The updated version of the above book for business and entrepreneurs. (Very comprehensive, and less 'story based' than The Toyota Way.)   >>> Guest Contact Information: In case you want to chat with our guests about your growing company! (Accurate at the time of this production) Jaron Hall - 801-819-2126 - jaron@zeveo.com Alex Ledoux 801-824-5144 - alex@zeveo.com   >>> Google + Using outer Circles for testing product or service ideas.   >>> Book: The 4-Hour Work Week How to mimic a business model and test with 80/20 (The very best book ever written for mind-frame / motivation and frankly, getting and then staying excited about your new business. +_+ )   Click here for the TRANSCRIPT

  This top female blogger shares with us her knowledge, and what success actually 'looks like' when starting an online business along with how we can get it. We will also go over what money and time investments are needed to start blogging for yourself.     In This Episode     >>> Learn how you are already someone else s mentor! Though short, this is one of my favorite points from today's show.   >>> Amy lets us know why blogging works for her and how it can work for us. We also look into what kind of "up-swing time" we can expect when starting a blog.   >>> We discusses the types of personalities who are right for business online: We also go into the personality types that are NOT suited for it! +_+     Resources Mentioned in the Show     >>> Amy's awesome "How to" resource page. She offers help getting started with blogging, how to design your blog, how to provide content... you name it! Lots of questions answered here. >>>"Everybody's a Ninja to someone." - Sonia Simone Check her out at Quote from one of Amy mentions that this is one of her favorite authors and someone to check out. She is a writer at coppyblogger.com     Click here for the TRANSCRIPT

  Find out what your options are and discover the five best online business categories when jumping in from ground zero. Best of all we go over the keys to success for each category, so you know exactly what to do! Case studies are included for example purposes, and for your convenience have I included a quick wrap-up summary at the end. +_+     In This Episode   >>> The 5 primary categories of online business types. What your online business could/should be, broken down into bite sized categories!   >>> You are already the expert you need to be. Understand the hierarchy of knowledge worldwide, and how you already know what you need to know to provide your product or service.   >>> Examples of how to pair products with niche-ingenuity to create your own brand new market.     Resources Mentioned in the Show   >>> ***NOTE! I totally botched this link recommend on the show! +_+  I had said "MeetMe.com" The original website I intended to send you too was "meetme.so",, they changed URL's to ScheduleOnce.com. On the show I say "meet me . com" instead of the scheduleonce.com So I will list the really mc'real tool next! +_+   >>> ScheduleOnce.com - Client and appointment scheduler Scheduling software that lets people book themselves with you based on your available times, and you don't even have to DO anything. You can try it for free, and keep trying it for free as the basic features are $0. This is a super handy piece of software if you will have a lot of inbound appointments. The very 80/20 way to use this is to block off a few hours a day where you will do non-time-sensitive-work that you can pause in the middle of if inbound business happens to have scheduled itself for that day. This gets really productive! >>> This pshow comes equipped with a handy summary! Woo hoo! *See below.     I thought I would post a brief summary of this episode since there was a lot of "what it is""what to do" and "how to think about it". Here it all is in a compressed nutshell. *There will still be a transcription if you are into that, so breath easy! +_+     Provide Professional Services   Benefit: A great option for either full time or in the hours after a regular job. Key element: Integrate online productivity software to stay 80/20 with your workflow. Example: Use ScheduleOnce.com to skip needing a secretary, or having to pause working just to book a time with an inbound prospect. Let them book themselves. You can set the software

  Discover if you have the traits and qualities needed to start an online business! As a bonus we will take a broad look at the types of businesses that you can use to get started, as well as some easy to follow case studies that give you a solid idea of what kind of time, money and personal energy investment this industry really takes.     In This Episode   >>> Simple personality litmus tests: What will online business look like for you, and how to identify if you are right for business online. Should you go for it, or should you think twice?   >>> What to bring to your service, product or other offering, and how to let your customers tell you exactly what you need to do.   >>> The three basic fundamentals of online business, with examples and case studies.       Resources Mentioned in the Show   >>> How to make money with a free product (like the podcast you are listening too).     Click here for the TRANSCRIPT

  Meet the Grandfather of online business, and let him introduce you to the show! Jeremy Frandsen of Internet Business Mastery discusses with us why he is excited about this show specifically, and shares the knowledge he has gotten through helping thousands to get going on line.     In This Episode     >>> Jeremy Frandsen: Incredible successful entrepreneur, and the man who originally introduced me to the world of doing business online, who also now happens to be one of my two best friends.   >>> Get a handle on the vast scope of the internet as an arena for business, and discover how you can connect to them as your business contacts or audience.   >>> Mindset: The ease of making $100,000  online.   >>> Learn what kind of person you need to be to make this happen, and how to address the most common fears.   >>> The absolute number one quality that every individual who has ever been successful online has. Do you?     Resources Mentioned in the Show     >>> Internet Business Mastery:  The site I have been helping Jeremy bootstrap for 8 years. It is extremely comprehensive at this point.   >>> The Fast Track: The step-by-step how-to tutorial that is offered here for free! +_+ Feel free to explore using the link provided. The Fast Track will open in a new window so that you can keep listening without interrupting the show.   >>> Me! I want to be your resource for absolute certain. At the time of this production (and hopefully I will continue to have time to do this forever) I am willing to walk you through starting your online business if you have any trouble using the Fast Track (mentioned above).     Click here for the TRANSCRIPT