24 minutes | Aug 16, 2016
Building an Engaged Audience by Podcasting
Podcasting is an excellent way to connect with a focused audience in a very professional manner. It’s an inexpensive way to say what you want to say, when you want to say it to people who want to listen. Start building a podcast, today. All you need is a microphone, editing + production software, and a broadband internet connection. Podcasting also allows you to cut through the noise that exists on the internet and find a targeted audience that is focused on your opinions, products, services, art, etc. Let’s face it, you can’t communicate your message to people who may need to hear what you have to say unless you can pinpoint who these people are. Podcasting allows you to accomplish this. Finally, while reading a blog is fine, hearing someone speak is even better. Podcasting allows you to add the warmth of a human voice to your message. Your voice becomes a way to build trust even faster with your target audience.
23 minutes | Aug 9, 2016
The Power of Branding a Small Business
When you think of any big company, the brand is probably the first thing to come to mind. In fact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself. Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward. Why? Often it comes down a lack of understanding. Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is. Companies With No Identity It’s not hard to find companies that lack brands when you look online – or that haven’t invested the right time or effort into their branding. Companies With LOTS of Identity Now think about the companies that have become international house-hold names. These companies have exciting names like ‘Apple’, ‘Adidas’, ‘Coca-Cola’, ‘Nike’, ‘Microsoft’, ‘Disney’, ‘Nintendo’, ‘Red Bull’, ‘Starbucks’ and they have interesting and unique logos. Remember, all of these successful companies started as a small business too! Many of these logos have gone on to become almost cultural symbols and are now emblazoned on t-shirts and scrawled onto homework diaries around the world. The websites are in-keeping with this, so are the adverts and even the products conform to an identity. People look for these brands now as a sign of quality and because they know what to expect. Some people even consider themselves ‘fans’ of these brands and get behind them 100%. Brands make you recognizable, they make it far easier to monetize and they give your business a cohesive vision that will drive you forward and that will win you fans. This is the power of branding and this is what we’re going to learn how to do for your own business. Online Classes: Skillshare: http://skl.sh/1TSj94I Skillhance: https://www.skillhance.com/collections/free-courses/ Udemy: https://www.udemy.com/user/mattbernstein/ To your success, Matt Bernstein
24 minutes | Aug 2, 2016
Starting a Successful Small Business with Hustling
Money isn't everything. Hustling is by definition someone who has little or no excess money available to start their business. However, they use this fact to their advantage by bringing initiative and determination and not money, to the battle. Oftentimes excess money brings a certain amount of complacency along with the sense of security and comfort it brings. But you cannot afford to be complacent. Therefore, they focus on providing excellence to their customers - one customer at a time. Surviving is thriving. When you don't have a safety net, you have only two choices - stay the course or face the consequences. Everyday you stay in the business is a victory that brings you one step closer to where you want to be. You also get to work another day! You'll know the ropes and get better at thriving each and every day. This gives them a decided advantage over their competition that might not be as mean and lean. Knowledge is good. Understand that what you know and how much you know is just as good, if not better than money in the bank. When you know more about something than your competition, you win. When you perform better than your competition because of this knowledge, you win. When you consistently are open to learning new skill sets, or expanding on the ones you already possess, you continue to win. Beat your competitors in the marketplace with what you know, not with how much capital you have access to. Flexible, yet focused. Becoming focused on a goal is the only way to reach that goal, especially in a cash low environment. Therefore, you don't let yourself get distracted from your goal.
29 minutes | Aug 2, 2016
Gaining the Power of Concentration at Work
In your job, you probably aren’t paid based directly on your output but that doesn’t mean that you can’t achieve more by working harder or longer. Ask yourself this: how many hours of your working day do you really spend producing your optimal amount of output? For most of us, we only really work our very best for a couple of hours a day. The rest of the time we spend looking at e-mails, we spend surfing the web or we spend on Facebook. Imagine if you had infinite concentration. Imagine if you could work solidly for the full eight hours. You’d accomplish more than the rest of your team put together and it would only be a matter of time before your salary reflected that. In other words, being able to concentrate on what matters and being able to stay focused at all times is the secret to doing more and to doing everything better. More Tips for Maintaining Concentration With all this brain discipline, you should now start to find that concentrating on what you need to is a little easier. Now you’re working on things that you love and already find highly engaging and valuable and you’re using cognitive restructuring to make sure that this importance stays right at the forefront of your mind at all times. Now your brain chemistry and the activation in your brain should all be supporting a highly focused and engaged state. But there are a few more things you can do as well to help yourself stay even more focused… Listen to Music Remember how your attention works in both a ‘top down’ and ‘bottom up’ manner? In other words, if you’re deep in focus while working on an all-important project, you can still find your attention interrupted if there’s a loud noise from somewhere else or if you start to pick up on a conversation that sounds interesting. So to help yourself concentrate better, you really need to be able to block out those distractions and a great way to do that is by listening to some music while at the same time using noise cancelling headphones. Also important is to use the right kind of music. There is some evidence to suggest that listening to music can actually ‘entrain’ brainwaves meaning that our brains become more active when we listen to faster music. Pick something with a rapid, steady beat then and you may work faster. Pick something more relaxed conversely and you’ll be more likely to be creative and come up with