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Stack and Flow

51 Episodes

37 minutes | Sep 24, 2018
Andrew Sumitani & Cody Lamens of TINYpulse - Leadership, Outbound First, and the Revenue Stack
In this episode Andrew and Cody talk about: Improving Corporate Culture Outbound Only Better Account Based Management
41 minutes | Sep 8, 2018
Jocelyn Brown, VP of Customer Success at Allocadia- Return on Intent, BI, and Attribution
In this episode Jocelyn talks about: Data supported decision making Why it's not about ROI Marketing performance management
27 minutes | Aug 16, 2018
Scott Brinker, VP of Platform Infrastructure at Hubspot - China, Customer Ops, and Citizen Tech
In this episode Scott talks about: Martech in China The Martech 5000 Marketing Governance
42 minutes | Jul 26, 2018
Greg Poirier, President at CloudKettle - Real AI, Marketing Data Warehouse, and Google Data Studio
In this episode Greg talks about: Using analytics to optimize your site for specific verticals and prospects Why Clearbit is leading the way in data enrichment The benefits of dealing with dozens of stacks
40 minutes | Jun 19, 2018
Ryan Bonnici, CMO at G2Crowd - AI in Product Marketing, Marketing Internationally, Hacking Content
In this episode Ryan talks about: Where AI meets product marketing Why regional marketing is the best path to CMO Content marketing that's not journalism and generates huge returns
29 minutes | May 30, 2018
Sam Usem of 3M - Digging Into The Data, Managing Massive Installs, and Staying Agile
In this episode Sam discusses: Getting marketing teams to understand the results from their tools The unique challenges of being the largest install for a SaaS vendor Using governance to hold the ship together while remaining agile
38 minutes | May 9, 2018
Raviv Turner of CaliberMind - Solving Attribution, ABM Failure, and Creating Data Heroes
In this episode Raviv talks about: Why ABM is doomed to fail just like predictive Getting scoring right by fixing the data problem The ultimate goal of orchestration
43 minutes | Apr 24, 2018
Chris Mann, Product Manager & CEO at Large - Privacy, Global Blockchain, Future of the Feed
In this episode Chris covers: How the global nature of blockchain is changing development The problem of privacy and algorithms that use gamification What the feed of the future could look like
34 minutes | Apr 10, 2018
Amit Bendov of Gong - Call Analysis, The Science of Sales, and Unsupervised Learning
In this episode Amit Talks about: The role of data for the modern sales rep Processing voice and context Unsupervised learning in speech analysis
41 minutes | Mar 27, 2018
J.J. Kardwell of Everstring - The Dirty Work of Data Quality & AI Enhanced Humans
In this episode J.J. Talks about: How accuracy is the key to avoiding things that get ugly when they scale Using controls to refine and improve instead of just pushing everything out the door Fit, Intent and Engagement to get to relevant data
36 minutes | Mar 14, 2018
Tami McQueen of 31 South- Human in the Loop, Account Based Content, and Atlanta Tech
In this episode Tami discusses: The consumer AI revolution arriving to B2B AI's role as ride along to improve productivity Atlanta's rise to power
37 minutes | Feb 26, 2018
Gideon Pridor of TravelPerk - Consumer Grade CX, Automating Advocacy, and Doing Appending Right
In this episode Gideon discusses: Creating consumer grade customer experience in B2B Huge gains from product alignment, reviews and customer advocacy Where the true gains in appending data to create sales qualified leads come from
39 minutes | Feb 14, 2018
Jill Rowley of Marketo - Customer Voyage, B2Boring, and The Engagement Economy
In this episode Jill discusses: The digital and social sales transformation How marketing is lapping sales on the modern buyer Why people come first
45 minutes | Jan 29, 2018
Anand Thaker of IntelliPhi - Machine Learning Competency, Trusting AI and The Three Pillars
In this episode Anand discusses: The requirements for Customer Data Platforms What marketing can learn from other business disciplines In AI think KITT, not The Terminator
30 minutes | Jan 2, 2018
Scott Brinker of Martec & Hubspot - Democratizing IT, CX Governance, and the Humans Around the Tools
In this episode Scott discusses: The marketing shift toward CX governance IPaaS making the 100 web based tools infrastructure possible How the human factor is the art that makes the tools work
37 minutes | Dec 14, 2017
Roland Smart of Oracle - AI for Exploration, Agile Marketing, Combining Humans and Machines
Roland Smart of Oracle - AI for Exploration, Agile Marketing, Combining Humans and Machines by Stack and Flow
35 minutes | Nov 28, 2017
Sam Melnick of Allocadia -Foundational Technology and Data, Maturity Models, and AI Enhanced Humans
In this episode Sam discusses: Why it's all about foundational technology and data It's not about AI replacing humans, it's about making them more powerful How IT is getting more involved in the marketing stack
52 minutes | Nov 2, 2017
Sahil Mansuri of Bravado - Company Culture and AI, AI for Data Quality and the Future of Sales Reps
In this episode Sahil talks about: Why some companies are slow to adopt AI Creating a new, better sales process Using AI to assess data quality
38 minutes | Oct 11, 2017
Steve Woods of Nudge - The Middle of the Funnel, AI vs. Humanity, and The Automate Everything Trap
In this episode Steve discusses: Where we want to go as a society, the questions are moral and ethical, not technical The problem with AI adoption is that we only trust humans How the cloud changes the cost benefit analysis of applying algorithms to any problem
42 minutes | Sep 24, 2017
Mitch Joel of Mirum -Digital Urban Planning, Being Customer Centric, and The Subscription Economy
In this episode Mitch discusses: How to prepare for the age of AI What were these companies before they became customer centric? The problem of not defining “Fake News” The subscription economy
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