#168 – Sandra Holtzman (Copywriter, Chief Marketing Strategist, Author)
In this episode I speak with Ms. Sandra Holtzman. Sandra is an award-winning Copywriter and Chief Marketing Strategist at Marketing Cures. She is also an educator who has taught Marketing & Entrepreneurship at FIT, NYU and Kauffman. She is the co-Author of: Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*T Guide for PhDs, Lab Rats, Suits, and Entrepreneurs. The Spun Today Podcast is a Podcast that is anchored in Writing, but unlimited in scope. Give it a whirl. Twitter: https://twitter.com/spuntoday Instagram: https://www.instagram.com/spuntoday/ Website: http://www.spuntoday.com/home Newsletter: http://www.spuntoday.com/subscribe Links referenced in this episode: Check out Sandra’s book: Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*T Guide for P.H.Ds, Lab Rats, Suits, and Entrepreneurs: https://www.amazon.com/Lies-Startups-Themselves-Avoid-Marketing-ebook/dp/B0096XJ8BE/ref=sr_1_fkmr0_1?dchild=1&keywords=Lies+Startups+Tell+Themselves+to+Avoid+Marketing%3A+A+No+Bullsh*T+Guide+for+P.H.Ds%2C+Lab+Rats%2C+Suits%2C+and+Entrepreneurs&qid=1606084813&sr=8-1-fkmr0 Check out Sandra’s latest venture: https://marketingcures.com/ https://marketingcures.com/blog/ https://www.facebook.com/MarketingCures/?ref=bookmarks Here’s a special offer from Sandra: My colleague, Franne McNeal, and I have developed a winning formula for small business owners to grow their businesses. This is especially important now during COVID times. So many small business owners work alone and are feeling even more isolated and stressed than ever now. They say it takes a village to raise a child (African proverb). Well it also takes a village to support a growing business as well. You can create your personalized village to support you growing your business. 95% of your success or failure is determined by the people you habitually associate with*. Franne and I will put you in touch with the right people to ensure your success. Marketing Cures GPS is a mastermind group with peer-advisors who, with you, will provide the structure, support and cheerleading to grow your business while you help them grow theirs. Bonds are developed during GPS that will far outlast the program and not only help your business but change your life as well. Cohorts for 2021 are forming now! Which criteria for inclusion does your company fit into? Group 1:Entrepreneurs who are working on their prototype, just starting their business or been in business less than a year. Group 2:Entrepreneurs who have a business (at least 1 year in business, at least 1 full time employee, at least $75,000 in annual revenue). Group 3:Entrepreneurs who have a business (at least 2 years in business, at least 4 full time employees, at least $250,000 in annual revenue). Group 4:Entrepreneurs who have a business (at least 3 years in business, at least 10 full time employees, at least $1,000,000 in annual revenue). Details: Each cohort will run one year, meeting one-time a month for 3 hours. There will be accountability partners and assignments between meetings. The reduced fee for the Covid cohorts is $900. APPLY NOW FOR A COMPLIMENTARY INTERVIEW TO SEE WHERE YOU FIT INTO THE GPS SUCCESS STORY - And we will send you one of our proprietary DIY self-audits. Learn more https://offer.marketingcuresgps.com/offer Why you should choose GPS**: Together we have over 30 years' experience as serial entrepreneurs, adjunct faculty, DBA in entrepreneurship, numerous publications, speaking engagements and a track record of generating over $1 billion in revenue for our collective clients. *Harvard University Dept. of Psychology Study ** Kaufmann Foundation FastTrac Program Facilitators & Coaches * Goldman Sachs 10,000 Small Businesses Program Facilitator * Tory Burch Foundation Program Facilitator * British and Canadian Consulate companies doing business in the United States - Consultant * Fashion Institute of Technology Design Entrepreneurs Mini-MBA Program Mentor * Eugene Lang Entrepreneurship Center at Columbia University Program Mentor To Your Success Sandra Instructor Spotlight: Sandra Holtzman: https://blog.fitnyc.edu/hottopicsinsider/2019/10/24/instructor-spotlight-sandra-holtzman/ Interested in the FastTrac course? Check it out here: https://www.fasttrac.org/ Here’s where I signed up via NYC Business: https://www1.nyc.gov/nycbusiness/article/fasttrac Check out Steven Pressfield’s; The War of Art: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026/ref=sr_1_1?crid=AEBJIM25H7J&dchild=1&keywords=steven+pressfield+s+the+war+of+art&qid=1606084906&sprefix=steven+pressfield%2Caps%2C1282&sr=8-1 Check out Stephen King’s; On Writing: A Memoir of the Craft: https://www.amazon.com/Writing-Memoir-Craft-Stephen-King/dp/1982159375/ref=sr_1_2?crid=13VHYAXJ8RAC4&dchild=1&keywords=on+writing+stephen+king&qid=1606085013&sprefix=on+writing%2Caps%2C185&sr=8-2 Check out The Creative Penn: https://www.thecreativepenn.com/ My expert opinion ep#13: Iron Solomon + ms fit+ jai! New insider secrets! Battle rap jobs exposed!: https://youtu.be/woqKJ2HuS_w Check out all of the Spun Today Merch, and other ways to help support this show! https://www.spuntoday.com/support Check out my Books: Make Way for You – Tips for getting out of your own way & FRACTAL – A Time Travel Tale http://www.spuntoday.com/books/ (e-Book & Paperback are now available). Fill out my Spun Today Questionnaire if you’re passionate about your craft. I’ll share your insight and motivation on the Podcast: http://www.spuntoday.com/questionnaire/ Shop on Amazon using this link, to support the Podcast: http://www.amazon.com//ref=as_sl_pc_tf_lc?&tag=sputod0c-20&camp=216797&creative=446321&linkCode=ur1&adid=104DDN7SG8A2HXW52TFB&&ref-refURL=http%3A%2F%2Fwww.spuntoday.com%2Fcontact%2F Shop on iTunes using this link, to support the Podcast: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?genreId=38&id=27820&popId=42&uo=10 Shop at the Spun Today store for Mugs, T-Shirts and more: https://viralstyle.com/store/spuntoday/tonyortiz Outro Background Music: https://www.bensound.com Spun Today Logo by: http://pcepeda.com/ Sound effects are credited to: http://www.freesfx.co.uk Listen on: iTunes | Spotify | Stitcher | Pocket Casts | Google Play | YouTube
