Ep.33 How to Launch a New Product in 2020 with Amazon Inventory Restrictions
Welcome back to the Sprint to Profit Podcast for Amazon Sellers. In this episode, Kirsty and Isaac talk about the inventory restrictions that Amazon has put on every product that is shipped into their FBA Warehouses. The thing about launching new products is that we have historically always talked about ordering enough inventory so you don’t run out. Depending on your forecasted sales obviously but usually means you need 1500-2000 units or more of a product to last you about 2-3 months. You have to start planning for the next 6 months to work around this right now.
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- 00:20 - Hello and Welcome
- 04:20 - Launching new products using a storage strategy
- 08:13 - Keep your Amazon FBA stock of new and current products refilled
- 11:45 - Switch sales from FBA to FBM to accommodate
- 16:44 - Increase storage limit at Amazon’s FBA warehouses over time
- 20:00 - Extra tips to get the most profitability
- 25:54 - Summary and what to do next
- 28:32 - Free Training
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05:00 - “We still definitely recommend doing this type of strategy for your first products, because you want to launch with a big bang and get all that love from Amazon at the start of your product’s life cycle.” - Kirsty
13:46 - “It’s a bit of a chicken and the egg situation because, unfortunately, as you’re selling through FBM, it’s not telling Amazon’s warehouse that you’re selling that product through.” - Kirsty
03:09 - “There are a lot of people panicking out there. So we just want you to know that there are plans and processes in place to get over this hurdle.” - Isaac
17:57 - “You really want to make sure that you plan it out accordingly to where you don’t run out in FBA but also you don’t run out in FBM when you’re shipping.” - Isaac