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In an effort to not jump the shark or become the people we rail against, this will be the last episode.

Was there a social media app that was the darling of the event like Meerkat last year? Were the talking heads out in full effect? Our own Helene was there and she reports back on the event.

Ever see someone who really f*cking hates something? Do you really fucking hate that piece of shit asterisk? If so, this episode is for you.

Maybe you use MailChimp, maybe you use Aweber, maybe you use something else. Mac? PC? Buffer or Sprout or Hootsuite? More than one way to skin a social media cat. Marketers and so-called pundits like to leverage their way as the only way. That's why they are a bunch of obnoxious asshats.

Once again the social marketers have something to complain about. This time it's twofold. First of all they bitch they have to pay for advertising on social media. Secondly, even if it was free, they don't want to have to advertise at all. Everyone just wants content to get to where it needs to go without any effort. Lazy marketing.

Instead of bashing what's wrong this week, we'll try to preempt it. Here are 9 changes with the 4 major networks and what it means to you, along with some things to consider along the way.

Automation helps streamline efforts and reduce friction. Too much of it makes you sound like a robot. What should be avoided? What is good? How much is too much?

Do you ever use the same content more than once? Do you tweet the same things repeatedly? Do you reshare a blog post? Or do you post it once and walk away? Some people don't ever want to repeat themselves. Others regurgitate the same things incessantly.  What's the strategy? 

Some time ago a bunch of boneheaded marketers disconnected from social media and wrote up why it was a good idea. They did it on the same blogs where they talk about the power of social media and where they point potential clients to learn about the power of social media. What potential client in his or her right mind would give money to a marketer that finds value in being OFF social?

Marketers try to say that social media connections and in-person connections are one and the same. That social is an extension of real life, and as such, it is also real life. Others think that real life exists independent of social media and social connections are their own thing. What say your favorite podcasters? You'll see.

Everyone has the secret sauce for who to follow and when to follow, when to unfollow, etc. They'll tell you that there are rules. Context be damned, just blindly follow the rules. We don't necessarily agree. Check it out. 

There are lots of noisemakers out there on social. Some just ramble on and on and on. They project more than they interact. But there's one who stands above the rest as a leader of the prophets. And everyone loses their minds to be just like him. Listen to see who we mean? Oh... and we have introduced a new segment at the front of the show. Check it out and leave us some feedback. Have a topic for us? Submit it here: http://bit.ly/MyTopic

The concept of influencer marketing is to market to people who are influential, get them  hooked on your brand, and then have them market to the public for you. Rather than reaching your full audience, you reach a smaller part and have them do the work. This is our last show of 2015 to please leave a review and we'll start off the new year right. Also, if you have a topic for us to tackle, submit it here - bit.ly/MyTopic 

Well that sound pretty idiotic, since Facebook has the largest social audience in the world? Why do so many social marketers hate Facebook? Maybe it's because they don't know how to use it properly. By the way... do you have a topic you want covered? Tell us here - bit.ly/MyTopic 

Ever see someone write "thoughts here are my own" in a bio. Ever think that's ridiculous? You're not alone. But where do we fall on the topic?

Names like guru, maven, expert, thought leader and more are thrown around every day. They are self-aggrandizing and couldn't be farther from the truth. 

Every time something new comes out, so does the ADD of marketers. New tools, sites, and platforms are automatically "crushing it." And then when the novelty wears off, that same tool is "dead." Everything has become a zero sum game. Yet we have so many values in between 0 and 100, but people choose to ignore them all. We think it's time for people to understand that many things have their place in the puzzle. 

We've had it for a long time. It's changed recently. The mobile space has embraced it. Marketers can't get enough. Is anyone else actually using it? Does it matter? We think it's a good idea gone bad.

Some people think that the word engagement only pertains to marriage. They see no use with regard to social marketing or any other definition other than the period between dating and being married. Helene and Jay have other thoughts. And for a special surprise, we name the person who has been trying to carry the "no engagement" motion. 

Google Plus has had its share of ups and downs. Some called for its head from day one; others still can't get enough. Will it live on? Should it live on? Why do people love it?