Unpacking Fifa’s biennial World Cup plans and exploring microbundling with Videoflow
SportsPro editor at large Eoin Connolly and Matt Slater, football news reporter at The Athletic, discuss the push to stage the Fifa World Cup every two years instead of four. They look at what is driving soccer’s global governing body to pursue such radical change, who is behind the move politically and financially, and what it says about the battle for control of time and talent. They also ask what happens next and consider where it might be possible to find common ground in the debate over soccer’s international calendar. Then, Videoflow co-founder and chief executive Jan Umansky explains how the platform is giving greater control and new monetisation opportunities to content creators, and explores some of the implications of decentralised, direct-to-fan networks online.