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41 minutes | Oct 14, 2021
Newcastle United and Saudi Arabia: understanding a seismic Premier League takeover
SportsPro editor at large Eoin Connolly is joined by Press Association chief sports reporter Jamie Gardner and Professor Simon Chadwick, global professor of sport at Emlyon Business School, to unpack the takeover of Premier League soccer team Newcastle United by the Public Investment Fund (PIF) of Saudi Arabia. They assess the response in Newcastle and across the English game, and consider some of the questions that have faced the Premier League since the deal went through, from the human rights record of the Saudi state to the reaction of other clubs. They also look into some of the motivations of the PIF and its partners in pursuing the deal, considering how Newcastle came to be identified as a target and how the acquisition fits into a wider sports investment strategy, and ask what comes next. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/
35 minutes | Oct 12, 2021
Brett Gosper on the NFL’s ambitions in London, Germany and beyond
SportsPro editor at large Eoin Connolly heads to London’s West End to talk to Brett Gosper, head of Europe and the UK at the National Football League (NFL). As the NFL stages two International Series games at the Tottenham Hotspur Stadium, Gosper explains how the league is rebounding from a Covid-enforced break in the British capital, how it is taking on markets like Mexico and Germany, and the implications of a rule change allowing individual teams to market themselves overseas. He also reflects on his opening months in the job after arriving from World Rugby, what lessons he is applying from leading a governing body and his previous experience in agencies, and how sports like rugby, soccer and American football can collaborate on player safety and the risk of long-term brain injuries.
37 minutes | Oct 7, 2021
On the ground at Sportel and into the metaverse with Peter Moore
As in-person conferences resume in pockets of the sports industry, SportsPro editor at large Eoin Connolly checks in with staff writer Rory Jones, on the ground this week at Sportel in Monaco. Rory shares his impressions from the influential sports media and tech event, sizing up the priorities of delegates and understanding how the experience has been adapted with Covid protocols. He also talks through the key themes that have been animating the sports media community this year, and looks ahead to new developments in how Sportel is delivered. Then former Liverpool FC chief executive Peter Moore, now the senior vice president and general manager of sports and live entertainment at 3D engine giant Unity Technologies, gives an insight into sport’s future in the metaverse – the shared virtual spaces that will evolve from the internet. He explains how Unity’s Metacast will create unique platforms for sport, and how best to understand the changes that are coming next. Click here for a brief glimpse of the Metacast technology in action.
43 minutes | Oct 5, 2021
Playbook | Zig when others zag with Nick Meacham, managing director of SportsPro
SportsPro senior contributor Matt Rogan talks to Nick Meacham, managing director at SportsPro. In this episode Matt learns about SportsPro’s journey over the last two years, navigating international expansion, transitioning further into the digital space and managing through the pandemic - all while creating confidence in the parent company. SportsPro operates across many of the spaces that impact our world: OTT, private equity and talent - things that resonate with all of us. With that in mind, this is an advertorial-free, candid wander exploring what is really going on in our sector at the moment and what impact that is having on SportsPro.
51 minutes | Sep 30, 2021
FIFA 22 and the meeting points between sport, culture and gaming
SportsPro editor at large Eoin Connolly is joined by two guests from the award-winning Ear To The Ground agency, chief executive Richard Adelsberg and chief innovation officer Owen Laverty. As EA Sports prepares to release the latest edition of its all-conquering FIFA videogame series, they discuss how that title and others like it have created communal spaces for fans, and what brands need to understand if they are going to add value. They also talk about the role of music and influencers, the importance of embracing play and participation, and the trends that are now shaping digital communities.
61 minutes | Sep 28, 2021
World Chase Tag’s Christian and Damien Devaux on building a sport from scratch
SportsPro editor at large Eoin Connolly speaks to Christian and Damien Devaux, the co-founders of World Chase Tag, about the realities of launching a new sport in the 21st century. The brothers reflect on WCT’s brief journey from the back garden to a burgeoning global series, refining the rules and creating a global network of athletes, enthusiasts and promotional partners. They also explain how they have been working out their commercial strategy, from digital content to relationships with broadcasters like ESPN and Channel 4, the governance and business models they are looking to, and what they are learning about how to get fans invested in a sport.
55 minutes | Sep 23, 2021
Unpacking Fifa’s biennial World Cup plans and exploring microbundling with Videoflow
SportsPro editor at large Eoin Connolly and Matt Slater, football news reporter at The Athletic, discuss the push to stage the Fifa World Cup every two years instead of four. They look at what is driving soccer’s global governing body to pursue such radical change, who is behind the move politically and financially, and what it says about the battle for control of time and talent. They also ask what happens next and consider where it might be possible to find common ground in the debate over soccer’s international calendar. Then, Videoflow co-founder and chief executive Jan Umansky explains how the platform is giving greater control and new monetisation opportunities to content creators, and explores some of the implications of decentralised, direct-to-fan networks online.
48 minutes | Sep 21, 2021
Playbook: BBC News sports editor Dan Roan on how storytelling in sport has changed
SportsPro senior contributor Matt Rogan talks to Dan Roan, the sports editor at BBC News. They discuss Dan’s path to one of the most visible roles in British sports media and the unpredictable nature of following developing stories. Dan also reflects on how the growth of the industry has brought sports news closer to hard news in the past two decades, how the emergence of digital media and podcasts has created a wealth of storytelling opportunities, and the implications of these changes for senior leaders in sport.
46 minutes | Sep 20, 2021
Breaking down the 2021 Most Marketable Brands list
As SportsPro launches its list of the world’s 50 Most Marketable Brands in 2021, editor at large Eoin Connolly is joined by Scott Tilton, co-founder and chief executive of data partner Hookit, to explore some of the key themes. Tilton explains the methodology behind the list and lays out its value for the sports industry. He also considers why Nike and Adidas have been able to make such an impact, looks at the emergence of Dream 11 and how sponsors in different sectors are performing, and identifies the longer-term trends and lessons that brands should be acting upon. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/
64 minutes | Sep 16, 2021
Channel 4’s Raducanu deal, sport’s non-live market and Verimatrix at Uefa Euro 2020
SportsPro editor at large Eoin Connolly and managing director Nick Meacham dip into a couple of the week’s big media stories. They discuss Amazon’s last-minute deal in the UK with free-to-air Channel 4 for the US Open final between Emma Raducanu and Leylah Fernandez, and ask whether to expect more opportunistic agreements and non-exclusive partnerships in the future. They also explore former ESPN and DAZN boss John Skipper’s latest venture, original content business Meadowlark Media. Then (36.37) Nathan Saunders, product manager for DRM solutions at Verimatrix, looks back on the company’s projects securing live streams and workflows during Uefa Euro 2020, and explains what to expect as remote and cloud-based production becomes the norm. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/
56 minutes | Sep 14, 2021
Ali Krieger on living authentically and the changing face of women’s soccer
SportsPro editor at large Eoin Connolly talks to Ali Krieger, soccer player for the NWSL’s Orlando Pride who has been capped 108 times by the US women’s national team. They discuss how Ali – who was seventh on SportsPro’s list of the world’s most marketable athletes in 2021 – has gone about nurturing her public and commercial profile, both individually and with wife and teammate Ashlyn Harris, and about the freedom and authentic fan connections that can come with living your true self. They also cover how life in the women’s game has changed and continues to change, and how actions like the US women’s national team’s campaign for equal pay will leave a better environment behind for those players who follow. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/
43 minutes | Sep 9, 2021
How sports rights holders can attract sponsor brands like HSBC
SportsPro editor at large Eoin Connolly is joined by Tom Huggins, co-founder and chief operating officer at Greenroom Digital, and Sven Gloor, senior manager of global brand partnerships for HSBC, to talk about how digital content and data have changed best practice in sponsorship. They discuss how HSBC assesses the value and impact of its sponsorship portfolio, from golf to Wimbledon tennis to British Cycling and beyond, and how performance measurements are used to deliver on a range of internal and external outcomes. They also talk about how Greenroom helps brands and rights holders to identify the right data metrics that make partnerships more effective, how rights holders can rethink their assets to better appeal to sponsors, and how sport and digital marketing are helping HSBC through intense competition for younger consumers. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/
60 minutes | Sep 8, 2021
Inside the 2021 Most Marketable Athletes list with NorthStar's Frank Gregory
SportsPro's editor at large, Eoin Connolly, and Frank Gregory, social intelligence practice lead at 50 Most Marketable analysis partner NorthStar Solutions Group take you through some of the most prominent themes in this year's list.
72 minutes | Sep 7, 2021
Playbook Podcast | Reflections from Two Circles’ first ten years with co-founders Gareth Balch and Matt Rogan
In this special episode of the Playbook Podcast, Two Circles co-founders Gareth Balch and Matt Rogan reflect on the first ten years of the business. The duo share some of the lessons from building a differentiated offer right from the start, to developing a performance culture in the team, while prioritising client retention and pushing on with international growth. The episode tracks the ideas which have taken them from Rogan's kitchen table through two acquisitions into becoming one of the pre-eminent international sports marketing agencies of the digital era.
38 minutes | Sep 2, 2021
WeThe15 and the changing demands of the Paralympic mission
As the Paralympic Games continue in Tokyo, SportsPro editor at large Eoin Connolly talks to Craig Spence, chief brand and communications officer at the International Paralympic Committee (IPC), and Jarrod Clyne, human rights advisor for the Human Rights Council at the International Disability Alliance. They discuss the opportunity the Paralympics creates to celebrate and support people with disabilities, and how the IPC’s positioning and that of its brand partners are changing to meet the needs of the wider movement. Craig and Jarrod also talk about how athletes are building advocacy and introduce WeThe15, a multi-organisation campaign for the 1.2 billion people with disabilities worldwide.
50 minutes | Aug 31, 2021
Brentford FC chief executive Jon Varney on the life of Premier League newcomers
SportsPro editor at large Eoin Connolly talks to Jon Varney, chief executive of newly promoted Premier League soccer club Brentford FC. They reflect on Brentford’s unlikely journey to the top level of the English game – making their return after a 74-year absence – and the careful building that has gone into that process on and off the pitch. Jon also discusses the move from their much-loved old home, Griffin Park, to the new Brentford Community Stadium, adapting to different demands and financial horizons, commercial development and sustaining the team’s community.
48 minutes | Aug 26, 2021
Did the Hundred make it count?
SportsPro editor at large Eoin Connolly is joined by senior contributor Matt Rogan to discuss the first season of the Hundred, the England and Wales Cricket Board’s (ECB) much-heralded new short-form competition. They talk about what worked and what needs work across the format, presentation and delivery, what the centralised model made possible and where existing teams and structures still bring irreplaceable value. They also consider what other rights holders and organisations in sport can learn, and how new fans can be brought in with or without new tournaments. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/
41 minutes | Aug 24, 2021
Playbook: How to build an effective board with John Dowson, English Institute of Sport chair
SportsPro senior contributor Matt Rogan speaks with John Dowson, chair at the English Institute of Sport to discuss the role of the board. They talk about how the bi-monthly board meeting is just the start and how the very best not only support the organisations they are a part of but challenge them in their entirety. John outlines the importance of role clarity at the highest level and how cognitive diversity is fundamental to good decision making. The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.
47 minutes | Aug 23, 2021
Breaking down the 2021 50 Most Marketable Athletes list
For this special edition podcast, SportsPro digital editor, Tom Bassam, is joined by Greenfly chief executive, Daniel Kirschner, to break down the 50 Most Marketable Athletes list. Then, Zoomph's director of business strategy, Scott Lewis, is on to explain the methodology behind the rankings. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/
43 minutes | Aug 19, 2021
Lionel Messi’s PSG move and what it tells us about how soccer is being run
The New York Times’ global sports reporter Tariq Panja joins deputy editor Sam Carp to assess the commercial impact of Lionel Messi’s arrival at Paris Saint-Germain. Following Lionel Messi’s shock departure from FC Barcelona, The New York Times’ global sports reporter Tariq Panja joins SportsPro deputy editor Sam Carp to discuss whether it really should have come as a surprise at all. They discuss what led to one of the greatest soccer players of all time having to leave the Nou Camp after more than 20 years, 672 goals and 35 trophies, the inevitability of his subsequent arrival at Paris Saint-Germain, and the potential commercial implications for Ligue 1 and La Liga. There is also time for the pair to consider what this all says about Uefa’s existing financial fair play (FFP) rules, how Qatar will look to capitalise on Messi’s presence in Paris in the build-up to the 2022 Fifa World Cup, and some of soccer’s regulatory issues that have been laid bare by the whole saga. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/
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