65 minutes | Oct 20th 2020

An expert sports viewership roundtable with Michael Mulvihill of Fox Sports, ESPN’s Flora Kelly and Austin Karp of Sports Business Daily

Episode 117 of the Sports Media Podcast with Richard Deitsch features three guests as part of a roundtable. The guests are: Michael Mulvihill, the head of strategy and analytics and an executive vice president for Fox Sports; Flora Kelly, the senior director of Strategic and Brand Insights at ESPN and Austin Karp, the Managing Editor/Digital at Sports Business Journal and Sports Business Daily.

In this podcast, the trio discusses the macro trends of sports viewership and where things are on linear television and on-demand; why the numbers for so many signature sports properties – Stanley Cup Finals, Kentucky Derby, NBA Finals, Indy 500, and U.S. Open golf etc… — have gone down so much; the NBA and how much impact social justice messaging has had on viewership; why the NFL generally speaking has kept afloat with viewership; general college football viewership trends; social media changing the way perceptions are created about the success of leagues and networks; how much will streaming be a factor over the next five years; can sports gambling produce more sports viewership; what the next 12-36 months might bring in sports viewership trends, and much more.

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