49 minutes | Sep 28, 2021

Blake Lawrence - Co-Founder & CEO, Opendorse

Blake Lawrence, Co-Founder and CEO of Opendorse (@Opendorse) joins Sports Business Radio to discuss NIL (Name, Image and Likeness) for college athletes and how Opendorse has become an important tool connecting athletes to brands for endorsement deals. Over 60,000 athletes at every level of sport utilize Opendorse’s platform to monetize their name, image and likeness. Lawrence, a former University of Nebraska football player, started Opendorse in 2012. He shares his thoughts on the best NIL deals and what the current landscape looks like 3 months after college athlete were granted the right to monetize their name, image and likeness. He also tells us what brands are looking for when they sign a NIL deal with a student athlete.Monetize your athlete's name, image and likeness utilizing Opendorse’s platform by visiting www.opendorse.com.LISTEN to the award-winning Sports Business Radio podcast on iTunes, Spotify, Amazon Music or at www.sportsbusinessradio.com. WATCH this interview on the Sports Business Radio YouTube channel at www.sportsbusinessradio.com.Follow Sports Business Radio on Twitter @SBRadio and on Instagram and Tik Tok @SportsBusinessRadio.Sports Business Radio is powered by Malka Sports (@MalkaSports) and produced by Griggs Productions (@GriggsProd). Learn more about your ad choices. Visit megaphone.fm/adchoices
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