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Spirit of West Texas
47 minutes | May 11, 2021
Season 1, Episode 8: Three Rules: Be Flexible, Be Flexible, Be Flexible
In this episode, Dr. Keister shares how he and his team are able to stay on the same page and constantly work toward furthering their mission of serving the uninsured in Amarillo with dignity and respect. He discusses the importance of flexibility and creativity when it comes to encountering bumps in the road and navigating around those “bumps”. Dr. Keister will share what helps keep him inspired to continue chasing his dream and how he feels thankful each day to be able to give back to the community that raised him.
33 minutes | Apr 27, 2021
Season 1, Episode 7: Hard Work to Make it Work
Joanna’s story is truly one of perseverance. In this episode, she’ll talk about the struggles in her first year of business and the importance of always pushing to improve—even when you start to get comfortable in your business. Joanna’s episode is an inspiring and honest look at what it takes to, in her words, “make it work.” Joanna Tejeda is a mother of three who was born in Monterrey, Mexico. After teaching for 10 years, Joanna noticed a need in her community and soon after, she started Bright Minds Academy—a childcare, preschool, and Spanish learning center in Amarillo, Texas. From small beginnings, Joanna has grown Bright Minds Academy to now serve over 150 students. She has two locations in Amarillo and is currently franchising a third location in Bushland.
24 minutes | Apr 13, 2021
Season 1, Episode 6: The Power of a Plan
In this episode, Meg explains the power of a solid business plan, as well as the importance of continuously referencing that business plan. She’ll discuss the importance of recognizing your strengths, but also recognizing your weaknesses and getting help from others that excel in those areas. Visit our Facebook page to learn how to win a special gift basket created by our friends at The Rustic Gypsy.Learn more at www.SpiritofWestTexasPodcast.com.
35 minutes | Mar 30, 2021
Season 1, Episode 5: Pivoting to Keep the Dream Alive
In this episode, Glenda will discuss what it’s like to have to put your big dreams on hold to deal with the obstacles directly in front of you. She’ll share her stories of how the YWCA was able to persevere and adapt to the ever-changing world during the pandemic, while staying true to their mission and overall goals. Glenda’s positive outlook and determination to see her goals to fruition is so inspiring—you don’t want to miss this episode!
40 minutes | Mar 16, 2021
Season 1, Episode 4: Big Hearts & Big Dreams in a Small Town
If you need a little encouragement, this episode is for you. Donna’s story is one of tenacity, clear vision, and good ‘ol West Texas grit. Listen in as Donna shares the incredible work that Shelby’s Bridge is doing in Sudan and the surrounding area and learn what it takes to make your BIG DREAM come to life. Shelby, Donna and the entire Shelby’s Bridge team are changing the landscape of their community and this episode will leave you with a desire to do whatever it takes to better serve your customers and community. Learn more at www.SpiritofWestTexasPodcast.com.
29 minutes | Mar 8, 2021
Season 1, Episode 3: A Guide to Franchise Success
In today’s episode, Mickey discusses the opportunities and challenges that come with being a franchisee, and what he’s found it takes to be successful at it. We’ll discuss royalty rates, the importance of thinking on your feet, and French Toast—what more could you want?
37 minutes | Mar 8, 2021
Season 1, Episode 2: Big Tips for Your Small Business
In this episode, you’ll hear important information from Calvin about the many resources and support available to small businesses in our area, and across the United States. He’ll share his personal insights into the basics (and importance) of writing a solid business plan, as well as the “team” he believes every small business owner need in their corner.
30 minutes | Mar 8, 2021
Season 1, Episode 1: The Importance of Your Brand
In this episode, Donya discusses the importance of a business’s brand and how a strong brand can help a small business weather even the strongest of storms (we’re looking at you, 2020). We’ll hear stories of Donya’s clients that got creative—quickly—and were able to do what they needed to do, while remaining true to their brand.
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