Created with Sketch.
Spill The Ink
29 minutes | Jun 28, 2021
Revolutionizing Marketing Through Meaningful Videos with Melissa Costello of MELISSACOSTELLO.COM
Melissa Costello is the Creative Lead and Chief Storyteller at MELISSACOSTELLO.com. Her passion is found in telling the stories of people and businesses through creative video marketing. She started the company in 2016 and has worked with clients such as Magic Johnson and President Barack Obama. Melissa has been awarded domestic and international honors for the videos she produced over a 30-year career. Now she applies those same skills to help companies of all sizes establish their brand. In this episode: Marketing, when broken down to its core idea, is telling a story to sell a product. Oftentimes, the latter half of that process is what gets emphasized. Traditional marketing can feel rote and predictable to audiences, failing to connect when it should. Meaningful storytelling in video marketing, however, can engage both potential clients and the business itself. It’s a bold change of pace that is not only compelling but also effective. Melissa Costello specializes in these kinds of marketing videos, designed to build brands and tell their stories. She knows what works, having notable clients such as Mayor Rahm Emanuel and President Barack Obama. She recently has been focusing her award-winning storytelling on businesses, and now shares those same concepts with you. On this episode of Spill the Ink, Michelle Calcote King sits down with Melissa Costello, Creative Lead and Chief Storyteller of MELISSACOSTELLO.com, to talk about how to sell through storytelling. From knowing how to use emotion to learning how she makes her videos, Melissa walks listeners through her in-depth process. They also dive into Melissa’s early career and how she found her unique passion. Stay tuned!
30 minutes | Jun 22, 2021
Making the Most of Your Social Media with Adrian Dayton of ClearView Social
Adrian Dayton is the Founder and CEO of ClearView Social, a company that helps simplify social media for professionals. He is known for his keen understanding of social media and business development for lawyers, having practiced law himself in the past. Adrian has trained over 22,000 professionals and often shares his knowledge as a keynote speaker and retreat facilitator. Adrian is also a writer whose work has been published in Forbes, Above the Law and the National Law Journal. He is the author of two books: LinkedIn and Blogs for Lawyers and Social Media for Lawyers: Twitter Edition. Outside of his career, Adrian is an avid hiker and has reached the summit of Mount Kilimanjaro in Tanzania and Mount Rainier in Washington. In this episode: Is your social media holding back your law firm? Lawyers typically have a wide skill set, but outreach is rarely at the top of the list. In the modern age, social media is becoming more important to attract clients and establish your brand. The difference in visibility between a robust LinkedIn presence and a floundering one is night and day. So, what is the secret to a successful social media brand? For Adrian Dayton, his passion is sharing his social media expertise with lawyers and professionals internationally. He does this through his SaaS company, ClearView Social, his keynote events and his books to name a few. Now, he adds a podcast to that growing list. Michelle Calcote King interviews Adrian Dayton, the Founder and CEO of ClearView Social, to break down his advice for improving your professional social media. They discuss how to work LinkedIn to your benefit, which platforms you should use and how to strike the balance between being personal and being professional. They also get into how COVID has changed the social media landscape — and how to adjust. Tune in to hear it all on this episode of Spill the Ink.
38 minutes | May 13, 2021
Accelerating Business Development for Law Firms With David Ackert of Ackert Inc.
David Ackert is a pioneer in business development innovation and is the Founder and President of Ackert Inc. He has over two decades of experience in developing revenue acceleration programs, including Trainer, Viewer and Pipeline. He serves as Founder for the Executive Roundtables for Law Firm Leaders and The Business Development Institute, both of which seek to give lawyers the tools they need to succeed. David has mentored thousands of professionals over his extensive career. He continues to serve as a keynote speaker at partner retreats and guest lecturer at universities such as UCLA and USC. He also hosts the Market Leaders Podcast, where he interviews thought leaders in the legal marketing industry. In this episode: Amidst the constant grind of law firms, technology can oftentimes be ignored. Priority is placed either on tradition or more immediate concerns, leaving little room for advancement. Business development then gets pushed to the side when it could be the main source of growth. David Ackert has noticed this gap left by underutilized CRMs and has sought to fill it with his company, Ackert Inc. David Ackert is a business development mentor, having two decades of experience in revenue acceleration programs. His company has tailored its services to fit each law firm and created software like PipelinePlus and Trainer to help their clients with business development. His expertise has helped thousands of professionals utilize practical technology and grow their practice. On this episode of the Spill the Ink Podcast, Michelle Calcote King sits down with David Ackert, Founder of Ackert Inc., to find out his approach to business development. They talk about what separates PipelinePlus from other CRMs, the psychology behind lawyers and legal marketers and where technology is heading from here. Stay tuned to learn all this and more!
31 minutes | May 7, 2021
Cultivating the Next Generation of Lawyers with Wendy Merrill of DRI
Wendy Merrill is a successful businesswoman of many titles, including author, executive, speaker and consultant. She is currently the Executive Vice President of Growth Strategy and Branding at DRI, which seeks to sharpen the skills of defense attorneys. Simultaneously, Wendy still serves as the Founder of StrategyHorse Consulting Group. Their passion is to inspire leadership and growth in young professionals through unique workshops and retreats. Wendy’s first book, Path to Impact: The Rising Leader's Guide to Growing Smart, was published in 2019 and is also designed to cultivate leaders of the next generation. Outside of her work, she enjoys mentoring, traveling and riding her horse. In this episode: Mentorship has always been a key component when working with the law. Lawyers not only spend many years at university, but are then guided in the early days of their career. The infrastructure has changed over the years but the core idea remains the same—the best lawyers learn from mentorship. It’s up to established leaders to help newer attorneys get started. For Wendy Merrill, her passion is helping lawyers and professionals grow into leaders. Almost every aspect of her career is designed to give back to the attorneys of the future. From serving as Founder of StrategyHorse Consulting Group to her book Path to Impact: The Rising Leader's Guide to Growing Smart, she has led many professionals to success. Now, she shares her insights with you. Michelle Calcote King takes the time to interview Wendy Merrill, the Executive Vice President of Growth Strategy & Branding at DRI, and get her perspective on the changing world of law. They discuss what DRI offers to defense attorneys, how to use LinkedIn to build your brand and how millennials are changing the landscape. Find out the details on this episode of the Spill the Ink Podcast.
25 minutes | Apr 29, 2021
Managing Partner Series: Aaron Y. Strauss of A.Y. Strauss
Aaron Y. Strauss is the Founder and Managing Partner of A.Y. Strauss, a firm that provides legal counsel for commercial transactions and litigation in the areas of commercial real estate, construction contracting, labor and employment, bankruptcy and franchising law. At A.Y. Strauss, Aaron is responsible for establishing the firm’s long-term strategy and vision. He oversees a team of nationally recognized attorneys who deliver top-level professional work and personalized, highly responsive service. Before founding A.Y. Strauss, Aaron practiced at Kelley, Drye & Warren LLP and Riker, Danzig, Scherer, Hyland & Perretti LLP. Aaron was recognized as a “rising star” in commercial real estate law for four years in a row by Super Lawyers Magazine. In this episode: To succeed as a small law firm, you don’t have to compete with the big companies; you just have to build your brand and reputation to do work on par with the large firms. So, how exactly can you do this? And how do you stay on track for exponential growth? As someone who has started his own firm, Aaron Y. Strauss knows how to build a fantastic team and culture. According to Aaron, business development is about trust, patience and providing a large platform for opportunity. When you focus on these areas, you’ll be able to grow with your clients, expand your network and build a reputation for your firm. In this episode of Spill the Ink, Michelle Calcote King is joined by Aaron Y. Strauss, Founder and Managing Partner of A.Y. Strauss, to talk about building your law firm’s brand and culture. Aaron discusses how to succeed and adapt to changes as a young lawyer, what to look for when hiring your team, his social media tips for smaller brands and how to develop a culture that aligns with your firm’s values. Stay tuned!
26 minutes | Apr 22, 2021
Managing Partner Series: Ken Levinson, Levinson and Stefani
Ken Levinson is a Founding Partner of Levinson and Stefani, a Chicago-based firm focusing on personal injury law. Ken has spent over 20 years helping represent disenfranchised clients against corporate giants, and he serves as an advocate for accident survivors and child safety. Ken is also the Vice-Chair of the American Association for Justice Trucking Group and the co-author of the latest edition of Litigating Major Automobile Injury and Death Cases. Ken has been recognized as one of the top attorneys in Illinois by Leading Lawyers and Super Lawyers magazines. He was also named one of the “40 Lawyers Under 40 to Watch in Illinois” by the Law Bulletin Publishing Company. Ken is one of only 100 trial lawyers from Illinois selected for The American Trial Lawyers Association, a competitive, invitation-based membership program. In this episode: Is your firm thinking about narrowing its area of expertise? Do you want to know how to better market your firm to its target audience? If so, tune in to this episode of Spill the Ink to get all of the details! As an attorney who has found his niche, Ken Levinson can confirm the benefits that come from specializing within your area of practice. According to Ken, you’ll be able to market yourself directly to your target audience, allowing you to gain better-suited clients and a reputation for being the best in your area of practice. If you’re still on the fence about your niche or uneasy about marketing yourself, Ken has some advice that you won’t want to miss. In this episode of Spill the Ink, Michelle Calcote King sits down with Ken Levinson, Founding Partner of Levinson and Stefani, to talk about the value of finding your niche and the best way to market your business. Ken discusses why having an area of expertise can help your practice thrive, the way that he uses social media and how to market your company — even if you’re not a marketing specialist. Plus, Ken shares his expert tips for adapting to the changing industry of law. Stay tuned!
35 minutes | Apr 15, 2021
Managing Partner Series: Jamie Rubin, InfoLawGroup LLP
Jamie Rubin is a Partner at InfoLawGroup LLP, a national boutique law firm focusing on the intersection of privacy and data security, technology, advertising and marketing. Jamie specializes in advertising, marketing and promotions law, new media law, technology law, privacy law and entertainment law. At InfoLawGroup LLP, Jamie works on national and digital advertising campaigns, celebrity spokesperson agreements, sweepstakes, user-generated content promotions and much more. He is recognized as a “Leader in the Field for Media & Entertainment” by Chambers and Partners and was named one of the “40 Illinois Attorneys Under 40 to Watch” by Law Bulletin Publishing Company. In this episode: As a small law firm, how do you develop and uphold marketing strategies, diversity in the workplace and specialty practices? Are you keeping up with changing industry trends? What can you do to prepare for future changes? With nearly 20 years of experience at a small law firm, Jamie Rubin has learned to adapt to many industry changes. One of Jamie’s main strategies for consistent success is to be organized, communicative and focused on each client’s specific needs. In this episode of Spill the Ink, Michelle Calcote King is joined by Jamie Rubin, Partner at InfoLawGroup LLP, to talk about how a small law firm can find success. Jamie discusses how he found his niche, the importance of communication with clients and different ways to market your business. Stay tuned for more!
35 minutes | Apr 8, 2021
Building Your Personal Brand Through Networking and Business Development
Steve Fretzin is a three-time author, business development coach for attorneys and President of FRETZIN, INC. He is also a ProVisors Group Leader and host of the podcast, BE THAT LAWYER. Steve has 16 years of experience helping attorneys double or triple their books through engaging programs and free resources. At FRETZIN, INC., Steve uses his 20 years of coaching experience to work with attorneys in all practice areas. He provides business development coaching and training, peer advisory, strategy consulting, business planning and much more. In this episode: In a competitive industry, how do you make your business stand out? What steps can you take to leverage your network and become an expert in your field? It turns out that law school doesn’t teach you everything you need to know about the industry—and that’s where Steve Fretzin comes in. According to Steve, if you want to be a successful attorney, you have to create a niche for yourself. To do so, you must build your personal brand and network. This allows you to specialize in your area of knowledge, become memorable in the community and be the go-to attorney for your field of expertise. Want to learn more? Tune in to this episode of Spill the Ink, where Michelle Calcote King interviews Steve Fretzin, President of FRETZIN, INC. Steve shares advice on personal branding through business development, tips for time management (and other things that law school didn’t teach you) and how to leverage your digital networks. Plus, Steve reveals his process for helping lawyers find their niche. Stay tuned.
26 minutes | Apr 1, 2021
Managing Partner Series: Andrew Schpak, Barran Liebman LLP
Andrew Schpak is the Co-Managing Partner of Barran Liebman LLP. At Barran Liebman LLP, Andrew has worked with government entities, businesses of all sizes and nonprofit organizations to represent management in employment litigation and provide advice on employment matters. In addition to his work at Barran Liebman LLP, Andrew serves as a Member of the Board of Governors for the American Bar Association (ABA), is a Board Member for the Portland Business Alliance and is a Member of the ABA Standing Committee on Bar Activities and Services. He is a Life Fellow of the American Bar Foundation and Chair of the Oregon Fellows. Andrew received his Juris Doctorate from Cornell Law School and holds a Bachelor of Arts in Political Science from Reed College. In this episode: In any law firm, you have to continually evaluate your approach to marketing, inclusion, education and communication. Asthe law and public opinion shift, it’s necessary to adapt on both a personal and professional level in order to set yourself—and your business—apart. For Andrew Schpak and his firm,education and expertise within the industry are what drives business growth. However, professional development is a journey with an immeasurable number of roads and destinations. So, how do you find the path that’s right for you? And how can you keep up with the changes happening in the business of law to make sure you’re heading in the right direction? In this episode of Spill the Ink, Michelle Calcote King talks with Andrew Schpak, Co-managing Partner of Barran Liebman LLP, about hiring strategies and marketing for your law firm. Andrew discusses his firm’s approach to diversity and inclusion, explains how to develop your expertise and offers pointers for getting everyone involved in the marketing plan. Plus, Andrew shares his tips for managing social media and building a personal brand. Stay tuned.
32 minutes | Mar 25, 2021
Managing Partner Series: Eido Walny, Walny Legal Group LLC
Eido Walny is a Managing Partner, Founder and Estate Planning Attorney at Walny Legal Group LLC. Eido is a third-generation entrepreneur, and he started Walny Legal Group LLC to change the way clients think about their relationship with their lawyer. Eido is experienced in handling all levels of Estate Planning, Asset Protection and Business Succession. In addition to his work at the Walny Legal Group LLC, Eido has given talks around the country and written articles for both local and national publications. His list of honors includes “Advisors with Heart” by Trusts & Estate Magazine, “Leader in the Law” by Wisconsin Law Journal and “Forty Under 40” honoree by the Milwaukee Business Journal. In this episode: The business of law is constantly changing, and firms must adapt to new technology, competitors and marketing strategies. So, how can you make sure that your firm continues to develop with these changes? What marketing strategies can you use to make your firm stand out? As the Managing Partner and Founder of a continually growing law firm, attorney Eido Walny is experienced in what it takes to succeed in today’s marketplace. His big marketing tip? Get involved in the community. Whether speaking, writing or sharing your firm’s expertise on social media, it’s about putting your name out there—not about selling. When people know your name, they know where to turn when they need you. In this episode of Spill the Ink, Michelle Calcote King sits down with Eido Walny, Managing Partner, Founder and Estate Planning Attorney at Walny Legal Group LLC, to talk about strategies for developing your firm. Eido shares advice on leadership, social media trends and marketing tactics to help your firm build a better culture and attract ideal clients. Stay tuned.
36 minutes | Mar 18, 2021
Market Positioning for Law Firms
Robert Algeri is the Co-founder of Great Jakes, a website and brand design agency that builds the world’s most advanced—and effective—websites for law firms. At Great Jakes, Robert and his team believe that no two attorneys are the same. That’s why they help create small, highly customizable websites for each attorney that can fit within the firm’s larger website. In addition to his legal marketing work at Great Jakes, Robert is an author, speaker and active member of the legal marketing community. Over the years, he’s held multiple board and committee positions in the Legal Marketing Association. His writing has appeared in LMA’s Strategies Magazine, ALM’s Marketing the Law Firm and The National Law Journal. Robert co-authored the whitepaper “Market Positioning for Law Firms” to help firms differentiate themselves from competitors. In this episode: Strong market positioning is essential for developing your law firm and distinguishing it in the eyes of potential clients. The key to doing so? Narrow down your firm’s focus area to highlight your expertise. According to Robert Algeri, marketing demands are rapidly evolving with new technological advancements. By demonstrating your specialized expertise, you can eliminate competition and attract the attention of your ideal clients. So how exactly can you narrow your firm’s focus? In this episode of Spill the Ink, Michelle Calcote King talks with Robert Algeri, Co-founder of the marketing agency Great Jakes, about strategies you can use to gain strong market positioning for your law firm. Robert discusses the three different types of positioning, his approach to digital marketing and how you can generate more revenue by focusing on your expertise. Stay tuned.
40 minutes | Mar 11, 2021
Law Firm Finance for Marketing Professionals
Timothy Corcoran is the Principal of the Corcoran Consulting Group, LLC. He is a former CEO who now guides law firms and law department leaders through the profitable disruption of outdated business models. Tim is a frequent speaker at partner retreats and legal conferences and a writer whose articles are regularly published in leading publications. Tim is also a Trustee and Fellow of the College of Law Practice Management, a Research Fellow at The American Lawyer, a Teaching Fellow at The College of Law Australia and the former President of the Legal Marketing Association. In this episode: Change is inevitable—and the legal industry is no exception. The business models that worked in the past are quickly becoming obsolete. If firms want to succeed in today’s market, they need to start rethinking how they operate. According to Timothy Corcoran, it’s important to keep in mind that every system initially started as a series of choices. If circumstances change—as they have in the past year—it may be time to make new choices and implement new models. As Tim warns, buyers in the legal marketplace are becoming increasingly sophisticated, and competing for their business will require more than the same old tactics. In this week's episode of Spill the Ink, host Michelle Calcote King sits down with Timothy Corcoran, the Principal of Corcoran Consulting Group, LLC. Together, they discuss the transformation of outdated business models in law firms, how the pandemic has accelerated change in the legal industry and what marketers need to know to navigate the shifting landscape. Tim also offers some practical advice for updating the way your firm makes money and allocates resources. Stay tuned.
30 minutes | Mar 4, 2021
How Professional Services Firms Can Leverage Live Video to Build Their Brands Online
Stephanie Liu is a Live Streaming Strategist and the host of Lights, Camera, Live on Facebook, where she teaches professionals to transform their social media marketing strategy. She is the Founder of Stephanie Liu Marketing, an agency dedicated to helping you captivate your audience and master the art of social marketing. Additionally, Stephanie is the Co-founder and Co-organizer of Leap Into Live Streaming Bootcamp, a virtual event designed as a crash course in live video. Stephanie has a bachelor’s degree in psychology from San Diego State University and is a certified Neuro Linguistic Programming Trainer. Stephanie’s work has been recognized and awarded by Forbes, Online Marketing Media and Advertising (OMMA), PR Daily, Forrester, Gartner and 1to1 Media. She has spoken at many events, including Social Media Marketing World, VidCon, and Podcast Movement. Stephanie is also the co-author of the book, The Ultimate Guide to Social Media. In this episode… There’s a strong chance that you’ve stumbled across live streaming events and possibly even attended a few. They’re a great way to reach a larger audience and maintain current relationships. So why not consider hosting your own? According to Stephanie Liu of Lights, Camera, Live, leveraging live video can help you go from unknown to unforgettable and is one of the fastest ways for brands to become top of mind and tip of tongue. She wants to make live streaming a new way for lawyers and other professionals to build their brand. In this week's episode of Spill the Ink, host Michelle Calcote King sits down with live streaming strategist and host of Lights, Camera, Live, Stephanie Liu, to discuss using live video to expand your business and keep in touch with current and prospective clients. Stephanie shares tips on how to structure live video, what the best streaming platforms are and how to repurpose video content. Plus, Stephanie explains the benefits of live video and how to show up with authenticity. Stay Tuned.
42 minutes | Feb 25, 2021
Best Practices in Business Ethics to Keep You Out of Trouble
Kevin Foster is the CEO of Business Ethics Advisors, LLC, a consulting firm that specializes in helping individuals and organizations make ethical decisions. Kevin founded the company based on his own experience of ignoring ethical traps, which led to him spending 37 months in a federal prison. He now uses his business ethics expertise to train leaders to identify, assess and mitigate ethical risks while promoting ethical decision-making and risk management. Kevin has a Bachelor of Science-Commerce in Accounting and History from Spring Hill College in Mobile, Alabama. He is an eSpeakers Certified Virtual Presenter and a former member of the American Institute of Certified Public Accountants and the Michigan and Texas State Societies of Certified Public Accountants. In this episode… What do you deem as ethical in your workplace? Maybe your boss told you to do something that seemed questionable. Who do you go to with your concerns? Believe it or not, companies continuously struggle with crossing ethical lines, and when they do, the consequences can be life-altering. Kevin Foster spent 37 months in prison for a crime he didn't commit but could have stopped. His company broke several ethical laws, and now he wants to help other organizations avoid “the ethics trap.” Kevin's consulting and training services have saved countless organizations from making significant lapses of judgment. In this week's episode of Spill The Ink, Kevin Foster, CEO of Business Ethics Advisors, LLC, shares his advice on business best practices for avoiding ethical issues with host Michelle Calcote King. Together, they discuss how a person's ego can be the root cause of an ethical lapse, what it means to develop a zero-tolerance culture and how to reflect on your moral choices. Kevin also shares what prison taught him about family, ethics and relationships. Stay Tuned.
20 minutes | Feb 18, 2021
Personal Brand, Alignment and Building a Better Firm
Luis Scott is the Managing Partner of Bader Scott Injury Lawyers and the Co-founder of 8 Figure Firm, a consulting business that helps attorneys market their firms. In just two years, Luis grew his firm from 25 to 150 employees and almost $100 million in settlements. Formerly, he was the managing partner of a multi-million dollar firm where he oversaw the assistance of thousands of families who were injured in serious accidents. Luis is a native of Puerto Rico and moved to Georgia after being recruited to play baseball for the University of West Georgia. He graduated with a B.B.A. in Accounting and went on to receive a Juris Doctorate from Atlanta's John Marshall Law School. Luis is also a member of the State Bar of Georgia, Georgia Trial Lawyers Association, National Trial Lawyers Association and the American Institute of Legal Counsel. He has been heralded as a Super Lawyer's "Rising Star." In this episode… A marketable business is a profitable business—especially when it comes to law firms. Luis Scott, the Managing Partner of Bader Scott Injury Lawyers, believes you can turn your law firm into a successful business with targeted marketing and shared core values. Luis has helped hundreds of firms to level up their clientele and reach. He understands how to guide lawyers to take charge of their practice and build long-term relationships rather than simple business contracts. And, it all starts with alignment. In this week's episode of Spill The Ink, host Michelle Calcote King sits down with a fellow attorney and podcaster Luis Scott, the Managing Partner of Bader Scott Injury Lawyers and the host of The Guts and Glory Show. They discuss the generational ambition gap that exists between marketing styles, how lawyers can create more time for personal branding and what it means to align with your firm's core values. Luis also shares his belief in reading regularly and building lasting relationships. Stay Tuned.
29 minutes | Feb 12, 2021
Marketing Insights and Ideas to Create More Traffic for Your Firm
Richard Jacobs is the Founder and President of Speakeasy Marketing, Inc. He specializes in helping attorneys break free from 70 hour work weeks and marginal law practices. Richard has helped over 1,000 attorneys regain balance in their lives and turn their law practices into successful businesses. He is also the founder of The Good Night’s Sleep Project, a company dedicated to helping busy professionals get their best sleep with custom-tailored pillows. In this episode… How do you know if your firm's website is creating traffic? You can just pump out new content regularly and hope for the best, but a better approach is tracking what actually gets noticed. Do you know exactly who interacts with your site and what information they need? Far too many attorneys misunderstand the marketing opportunities for their site, so they post irrelevant articles and pictures of themselves looking strong. Richard Jacobs, the Founder and President of Speakeasy Marketing, Inc., believes law firms need better marketing strategies if they want to land new clients. In this week's episode of Spill The Ink, host Michelle Calcote King interviews the Founder and President of Speakeasy Marketing, Inc., Richard Jacobs. They discuss the PRIME Marketing Method, why reviews are important, and the benefits of podcasting. Richard shares how to track content engagement and why the Goldilocks length for thought leadership books works. He also shares how to monetize solo podcast episodes to land new clients. Stay tuned.
24 minutes | Feb 4, 2021
An In-House Legal Recruiter Provides Insights Into In-House Counsel
Amy Rowland is the Founder of Varia Search, a boutique legal search firm that uses a bespoke approach to fill in-house department roles, from general counsel to paralegal. Amy’s expert matchmaking method results in candidates who love their new jobs and satisfied clients who value their new hires. Prior to starting Varia Search, Amy held in-house roles at two large international companies and was a staff attorney at Paul, Weiss, Rifkind, Wharton & Garrison. In addition to her work at Varia Search, Amy is an Executive Member of Dreamers & Doers and a Beta User for The Fourth Floor. She also hosts the podcast, Fashionably Late: Finding Career Fulfillment at Any Age. In this episode… What is your dream job as a lawyer? Have you ever fantasized about getting away from billable hours and building stronger relationships with your clients? If so, it may be time to make the leap to an in-house legal counsel position. Amy Rowland, the Founder of Varia Search, is an expert at filling in-house legal department roles, from general counsel to paralegal. Compared to working at a law firm, an in-house position has its own unique responsibilities and challenges—and, as Amy says, it also has a myriad of benefits for lawyers looking for a change. So, what is Amy’s advice to attorneys who are eager to land an in-house position in 2021? Join us for this week's episode of Spill the Ink as host Michelle Calcote King sits down with the Founder of Varia Search and Host of the Fashionably Late podcast, Amy Rowland. Together, they discuss Amy's transition from tennis player to legal recruiter, the major challenges and responsibilities of in-house counsel, and why building your personal brand is essential for landing your dream job as a lawyer. Stay tuned for more.
51 minutes | Jan 28, 2021
Creating Websites that Get People to Convert
Chris Dayley is a Neuromarketer and the Owner of Smart CRO, an agency that specializes in helping e-commerce companies create profitable websites and build high-impact A/B testing programs. With over seven years of experience with Conversion Rate Optimization (CRO), Chris is an expert at improving website profitability using psychology-based testing and analytics. In addition to this, Chris is also an avid CRO speaker and has spoken at a variety of conferences and events, including Social Media Marketing World and Content Marketing World. In this episode… What does the best version of your website look like to your clients? Should your header be more prominent, or is it better to focus on creating more content? While you could continue to guess which elements of your website will lead to more leads and conversions, there is a more effective and accurate strategy: A/B testing. Chris Dayley, the Owner of Smart CRO, has doubled conversion rates for his clients using A/B testing. He understands that the market is continually evolving, so companies have to change their methodologies to keep up. With his A/B testing strategies, you can create an adaptable website that stands out, attracts high-quality leads, and converts users into clients today. In this week's episode of Spill the Ink, host Michelle Calcote King interviews Chris Dayley, a Neuromarketer and the Owner of Smart CRO, about how to use A/B testing to generate leads and boost conversions on your website. Chris shares the ins and outs of Conversion Rate Optimization (CRO), the details behind his strategic website layout, and the ideal budget your firm should set for A/B testing. Stay tuned for more.
30 minutes | Jan 21, 2021
LinkedIn Advertising for Law Firms: What You Need to Know
AJ Wilcox is the Founder of B2Linked, an advertising agency that specializes in account management, training, and consulting for LinkedIn Ads. B2Linked manages the largest LinkedIn Ads accounts worldwide and is currently the only agency that is an official Certified LinkedIn Partner. AJ has worked in digital marketing and advertising for almost 15 years. In addition to his role at B2Linked, he also hosts The LinkedIn Ads Show, teaches a LinkedIn Learning course, and speaks at conferences and events across the globe about LinkedIn advertising. In this episode… Does your law firm use LinkedIn advertising? If not, you could be missing out on building strong connections with quality leads and valuable referral partners. So, how can you start creating effective LinkedIn Ads today? AJ Wilcox, the Founder of B2Linked, has built countless ad campaigns in the last 15 years. After discovering the power of advertising on LinkedIn, he decided to create an agency that helps businesses and entrepreneurs stand out and build stronger customer relationships on the professional platform. With AJ’s expert advice, you can start creating LinkedIn Ads that tap into your ideal target market—and stop spending money on the intrusive ads that don’t work. In this week's episode of Spill the Ink, host Michelle Calcote King interviews AJ Wilcox, the Founder of B2Linked, about the ins and outs of LinkedIn advertising. Together, they discuss the minimum budget you need to create effective LinkedIn Ads, the four types of ads you will see on the platform, and the tried-and-true acronym that AJ uses to structure his advertisements. Listen in to find out why AJ ranks LinkedIn as one of the most effective advertising platforms for B2B companies.
46 minutes | Jan 14, 2021
Lessons from Creating and Building the World's First and Largest Expert Witness Search and Referral Firm
Russ Rosenzweig is the Co-founder of Round Table Group, the world's first and largest expert witness search and referral firm. Since Russ pioneered the industry in 1993, Round Table Group has earned a spot on Inc. Magazine’s list of the fastest growing US companies an impressive six times. Today, Russ and his team continue to connect lawyers and firms with leading experts in all fields. Beyond his work at Round Table Group, Russ is a speaker, author, educator, and philanthropist. He is also the host of the Engaging Experts podcast. In this episode… What makes a good match between a lawyer and an expert witness? Russ Rosenzweig, the CEO and Co-founder of Round Table Group, has spent the last 28 years of his career playing matchmaker between attorneys and the experts they need to win a case. So, what is the secret behind his successful matchmaking process? Using Round Table Group’s extensive collection of Nobel Prize winners, presidents of universities, and many more, lawyers can easily find the expert they need for their next case. What’s more, Russ has not only hacked the process of connecting lawyers and attorneys, but he has also transformed his company into a valuable marketing, branding, and business development resource. In this week's episode of Spill the Ink, host Michelle Calcote King sits down with Russ Rosenzweig, the Co-founder and CEO of Round Table Group, to discuss what inspired him to form the first ever expert witness search and referral firm. Russ talks about what it means to be an expert witness, how he marketed his company to success over the last 20 years, and why his firm is a valuable business development resource for lawyers. Stay tuned.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021