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Are you focused every day on what your goals are and making sure each and everything you do for your business is helping you accomplish your goals? We bet there’s a good chance you’re spending time in areas that aren’t benefit you or your business. This week on Speakernomics, we invited Ann McNeill to share how reading the book Think and Grow Rich on New Years even in 1979 helped change her life and how the principals in the book helped her create massively successful businesses. Key Takeaways You must have a dream for a dream to come true You will get great clarity by determining who you serve and what you need to do   Who is Ann McNeill Ann helps entrepreneurs get achieve clarity on the highest incoming-earning areas of their life and business by using the principals she learned reading the book Think and Grow Rich. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your LinkedIn posts averaging a few likes and comments before all engagement stops? If you’re treating LinkedIn like every other social media platform, you’re wasting your time (and money)! This week on Speakernomics, we invited LinkedIn expert Richard Bliss to share brilliant insights about maximizing the LinkedIn algorithm to generate thousands of views on every post.   Want to hear more from Richard Bliss about LinkedIn? This episode was recorded as part of a special episode of NSA’s monthly webinar series Build a Better Business! NSA members can log into their MyNSA account to watch the rest of the recording! Key Takeaways Stop sharing content Start generating conversations Who is Richard Bliss? Richard and his international training company help executives and salespeople master the language of social media to get their message in front of their ideal customers and prospects. Learn more about your ad choices. Visit megaphone.fm/adchoices

With all your experience and research on your topic, no one is questioning that you’re an expert on speaking topic, but do you look like the expert? Do the photos on your website and social media demonstrate the authentic you and show that you are an expert? This week on Speakernomics we invited photographer John DeMato to explain why you need good photography for business, how to make sure you look authentic and a few tips on selecting the right photographer for you. Key Takeaways Do not put on a show, just be yourself Flattering photos are not the objective Who is John DeMato? John is a visual storytelling expert who works with other content experts to create their visual assets to ensure that they look like the authority that they are and that they’re worth every penny that they’re paid. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the book that you poured so much of your expertise and time into helping you get on stages, or is it just a detail you add to your website to try and give yourself credibility as a published author? This week on Speakernomics, we invited Jane Jenkins Herlon, CSP, CPAE, who just published her fifth book to share her strategies for using her books to reach new audiences, reconnect with former clients, and make sure she ends up on more stages sharing her message. Key Takeaways Write the Book Find the person interested in the decision-making process Who is Jane Jenkins Herlong, CSP, CPAE? Jane is a southern humorist who uses original stories to help people tap into the best versions of themselves through encouragement, humor, and hope. She is the author of five books.   Learn more about your ad choices. Visit megaphone.fm/adchoices

So you have your presentation ready with your years of experience and research and you know it can solve the challenges of your clients, but how do you insure that your message reaches everyone in the audience? This week on the show, we invited Peter Katz to share small improvements you can make to your delivery and environment to make sure you instantly create a connection to the audience. Want to hear more from Peter? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can show up wholeheartedly in your life and connect with people in a disconnected world. Learn more at Influence2022.com. Key Takeaways Start with heart and know your purpose Curate the experience Who is Peter Katz? Peter is a JUNO Award and Canadian Screen Award-nominated singer songwriter, speaker and facilitator who helps people drop into their hearts and get clear on their humanity through stories and music. He’s been described by past audiences as a “thunderbolt for the soul.”     Learn more about your ad choices. Visit megaphone.fm/adchoices

About a year ago we asked you if you were feeling burned out from the speaking business or if you were struggling talking to burned out audiences. How is it going now? Are you still feeling burned out or interacting with audiences that just don’t want to hear you? This week on Speakernomics we invited back Rachel Sheerin to chat about how we can overcome our own burnout and reinspire our audiences. Key Takeaways Burn out is about needing to part of something more Everyone around you is burned out; act accordingly Who is Rachel Sheerin? Rachel is a keynote speaker who helps companies anywhere from small businesses to large corporations defeat burnout and boost happiness. She loves to travel with her husband and drinks her margaritas on the rocks. Learn more about your ad choices. Visit megaphone.fm/adchoices

When was the last time you updated your marketing material? Do you have a demo real that is all about what you will do, rather than what the audience gets out of your presentation? If you’re nodding your head, it sounds like it’s time for an update. This week on Speakernomics, we invited AJ Vaden, the CEO of Brand Builders Group and one of the recent experts who spoke at Winter Workshop 2022 about how you can become more marketable in the speaking industry. Key Takeaways Do not make your demo material about you What you’re charging for is not just your time on stage Who is AJ Vaden? AJ is the CEO of Brand Builders Group and she helps people become well known for what they want to be known for by who they want to be known by. Learn more about your ad choices. Visit megaphone.fm/adchoices

While speaking can be a lucrative revenue stream, we all learned during the early time of the pandemic that it can’t be your only revenue stream. Or in the case of this week’s guest, maybe you just want to amplify your revenue with much less travel. This week on Speakernomics, brought in Laurie Guest, CSP, CPAE, to share her very different and profitable take on racking up more revenue in your speaking business by doing what’s best for you and your business. Key Takeaways Analyze your superpower with a monetary measuring stick Control what you can to create the best environment for stage-side selling Who is Laurie Guest, CSP, CPAE? Laurie is a speaker and author who focuses on customer service with a fresh set of eyes and a different point of view. She has amazing creativity, and you never get the same thing twice from her.   Learn more about your ad choices. Visit megaphone.fm/adchoices

You love speaking and sharing your expertise, but do you dread the sales aspect of getting yourself in front of clients? Are you losing out on opportunities simply because you don’t have an effectives sales process? This week on Speakernomics we’ve invited Mimi Brown to share how she uses her sales experience to make sure her business keeps growing. Want to hear more from Mimi? She’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can amp up your revenue. Learn more at Influence2022.com. Key takeaways: If you’re in speaking, you’re in sales Treat sales likes a process Who is Mimi Brown? When Mimi takes the stage, she’s like that old friend that you can’t wait to see again. She’s a sales expert who also speaks about leadership presence for women. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you the same person when you take the stage, or do you put on your speaker alter ego and start speaking and behaving in a way that isn’t your most authentic self? This week on Speakernomics, we invited Brandon Farbstein to discuss why you should strive to always be your most authentic self when you’re on stage and how it can actually benefit your speaking business. Want to hear more from Brandon? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you become more authentic. Learn more at Influence2022.com. Key takeaways Show up as yourself Don’t overthink everything Who is Brandon Farbstein? Brandon is a keynote speaker, author and Generation Z activist who speaks to organizations and companies all over the world about diversity and inclusion, disability awareness and overcoming adversity. He’s very likely the youngest member of the NSA. Disclaimer: Today’s guest briefly mentions the topic of suicide; to avoid this part of the conversation, skip ahead from 6:00 to 7:20. The National Suicide Prevention Lifeline: 1-800-273-8255, 1-800-273-TALK Crisis Text Line: Text HOME to 741741. International suicide hotline numbers available here: https://www.opencounseling.com/suicide-hotlines Learn more about your ad choices. Visit megaphone.fm/adchoices

So you wrote a book. Now what? Is it just sitting untouched on someone’s shelf (or worse, the bookstore), or is your book constantly helping you spread your message, expand your reach and get paid to speak? This week on Speakernomics we invited Phil M Jones to talk about how to change your mind set about your book to reach greater audiences and sell 1 million+ copies. Key Takeaways Never leave launch mode Don’t market the book, market the message Who is Phil M Jones, CSP, CPAE? Phil is a bit of a Renaissance man. He’s a speaker, author, and a part of five different businesses that help people achieve more in life. His book, Exactly What to Say, has sold 1.5 million copies in all formats since it was published in 2017. Learn more about your ad choices. Visit megaphone.fm/adchoices

The world is constantly evolving, and as a professional speaker you’re speaking to audiences around the world who may not share all the same views as you. How do you prepare yourself to get on the stage and make a genuine connection with every audience? This week on the show, we invited Jess Pettitt, CSP, to discuss some strategies to address unintentional short-sightedness in your presentations. Want to hear more from Jess? She’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can set yourself up for any business crisis. Learn more at Influence2022.com. Key Takeaways Know who and how you are Know where you are Who Is Jess Pettitt, CSP? Jess is a diversity consultant and speaker with a background and stand-up comedy. She talks to audiences (or anyone really) about the topics that scare us. She also really loves cheese. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most speakers start their career in a corporate job before branching out and becoming a paid, professional speaker…and then there’s this week’s guest. After a brief stint in corporate American in his twenties, Patrick Henry, CSP, used the downtime in the speaking industry during the pandemic to help launch an herbicide company as the chief operating officer. This week, he’ll share what he’s learned about working a corporate job again, and how that’s helping him bring better practices to his speaking business too. Key Takeaways ·     Learn a little bit about everything ·     Weekly micro-planning sessions Who is Patrick Henry, CSP? Patrick is a professional speaker, song writer and humorist who teaches companies how to elevate the customer experience. He helped found and is the chief operating officer for an herbicide company that makes safe and effective alternatives to big brand items.   Learn more about your ad choices. Visit megaphone.fm/adchoices

You have a well-crafted and researched message and you can deliver that perfectly on stage…but people still don’t want to hire you. What’s going on? This week on the show we invited David Horsager, MA, CSP, CPAE, to discuss how Trust might be the reason meeting planners aren’t booking you, and how professional speakers can make sure they’re always building trust with their clients and partners in the speaking industry. Want to hear more from David? He’ll be speaking at Winter Workshop later this month in Orlando (and virtually) about how you can set yourself up for any business crisis. Learn more at spkr.bz/winter22. Key Takeaways Cultivate your depth Relationships are WAY more important than you think Who is David Horsager, MA, CSP, CPAE? David is a speaker, researcher and one of the world’s leading experts on trust. He brings his message to companies and governments to help build more trust with their clients and constituents. He licenses his content to other companies and trainers so he can take his message further than he would be able to alone.  Learn more about your ad choices. Visit megaphone.fm/adchoices

You’re looking at your calendar and you realize you have no speaking gigs lined up and you’re not getting paid. What’s your next move? Panicking and looking for upcoming meetings and sending in proposals? This week on the Speakernomics, we invited Mary Kelly, PhD, CDR, CSP, CPAE, to discuss how you need to build systems and processes in your business to make sure you get booked and stay booked. Want to hear more from Mary? She’ll be speaking at Winter Workshop later this month in Orlando (and virtually) about how you can set yourself up for any business crisis. Learn more at spkr.bz/winter22. Key Takeaways Be strategic Be tactical Who is Mary Kelly, PhD, CDR, CSP, CPAE? Mary is a retired Navy commander, college professor and economist who helps businesses be more profitable by teaching leaders how to do everything they do better. Learn more about your ad choices. Visit megaphone.fm/adchoices

Grow Your Speaking Business with YouTube Pop quiz: You want to make a YouTube video that will lead to someone hiring you; do you focus on a topic that people search 10,000 times a month, or 200 times a month? Today’s guest Michelle Villalobos, CSP, says the real money is in making videos for 200 people. This week on Speakernomics, Michelle will share highlights from her YouTube strategy that helps her generate substantial revenue with daily or weekly videos. Key Takeaways Title the video before you record it Focus on quantity, maybe even over quality Who is Michelle Villalobos, CSP? Michelle is an international speaker who hosts business retreats for superstars focused on generating recurring revenue with community and masterminds. She’s a member of NSA’s Million Dollar Speaker Group. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here’s a hot take from today’s guest, Jay Baer, CSP, CPAE: Your content and presentation skills are probably not that much better than every other professional speaker in your field, which is to say you’re all good speakers. But what can you do stand out to make sure your message transcends the presentation itself? This week on Speakernomics we invited Jay to share his insights about how to differentiate yourself from other speakers so meeting planners choose to work with you.   Key Takeaways: Meeting planners want outcomes Give planners something to remember you    Who is Jay Baer, CSP, CPAE? Jay is a speaker, author and consultant for major brands to help them exceed customer expectation. He only started professionally speaking 12 years ago but is a member of NSA’s Speaker Hall of Fame and lets each client pick which of his 14 plaid suits they want him to wear on stage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the past nearly two years, you built up your home studio to adapt to the pandemic, but now what do you do with it when the speaking industry is ramping back up and in-person meetings are starting to return? This week on Speakernomics, we invited Dan Thurmon, CSP, CPAE, who built a vast home studio to discuss what to do with your studio moving forward and why it’s still a valuable tool. Key Takeaways Inventory everything you have done and could do with your studio Leverage all the moment you already created with your studio   Who is Dan Thurmon, CSP, CPAE? Dan Thurmon helps leaders and their organizations move confidently through change and transformation, so they become, achieve, and contribute more. He’s a past president of NSA with a killer home studio where he can still wow the audiences while doing a handstand on a lectern.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you someone who really focuses on your expertise, or do you adapt your topics whenever a new trendy topic pops up? If you’re the latter, you might be limiting your success. This week on Speakernomics, we invited Jeffrey Magee, CMC, CBE, PDM, PhD, CSP, to the show to discuss why staying in your lane can help you book more business and how to turn all of your experience into different resources for your clients. Key Takeaways Leverage your mental DNA Recognize how to bundle that                             Who is Jeffrey Magee, CMC, CBE, PDM, PhD, CSP? Jeffrey works with business owners and leaders to help them become significantly more successful by helping them tap into their human capital. Learn more about your ad choices. Visit megaphone.fm/adchoices

After countless hours of practice and experience, you’ve perfected your key stories and their delivery, but what is the audience truly getting from your stories? Are they walking away with true solutions to their challenges, or did they just hear a brief motivational story they’re going to soon forget? This week on the show, we invited Randy Gage, CPAE, to discuss why a good story isn’t enough in the post-COVID market and what you can do to become an indispensable resource to your clients. Key Takeaways: What is the applicable message of your story? Stop pitching speeches, start offering solutions Who is Randy Gage, CPAE? In his own words, Randy is a writer who also happens to be a speaker, and a Hall of Fame speaker at that. He teaches individuals about the timeless principles of prosperity and makes them relevant to all of us today. Learn more about your ad choices. Visit megaphone.fm/adchoices