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Be Brilliant in Your Business
19 minutes | 7 days ago
84: Sell Better: Part 2, Create The Urge To Buy.
Welcome back for part two of the How to Sell Better series. Last week we kicked things off by talking about clarity and not having a clear enough offer. If you miss that episode definitely go and check that out. This week, we’re digging into the second reason: making your offer compelling. You don’t want to miss the three ways to create your own compelling offers. Adding these three pieces to your offer will create the urge to buy with your clients. In This Episode: [01:42] A lot of us put out offers that are not compelling at all and then we do all this work and we wonder why people aren’t buying from us. We know it is valuable. The truth is they don’t see the value! [02:17] If people aren’t buying from you, they need to be told exactly why they should. It is probably happening because you are still in your head thinking about it and you should be in their head thinking about it. [02:41] What is compelling to your audience is going to be a little different than what is compelling for everyone else’s audiences but there are some key components. [03:03] Think about what you buy and what you are compelled to buy. Also, think about your specific client and customer. If you were them how would you be compelled to buy. [03:31] The first thing that makes a compelling offer is when you give exponential returns or you give someone a greater than exchange. [03:58] The perceived value of your offer to them needs to be greater than the perceived cost. If they perceive it as an even exchange then they are going to be a lot less motivated to take action. [06:38] A compelling offer gives our clients the motivation to take action. Many business owners are working so hard to sell something that is valuable but it is perceived by their people as a basic exchange. [07:25] Your client isn’t thinking about all your hard work. They are thinking about their time, their money, and the results they want. Your clients are amazing people but they don’t care about you, they care about them. [08:02] People hire us to help them manage their time, manage their money, and get the results that they want. It is all about your client. [08:11] Can you deliver something that is worth exponentially more than what they are going to pay for it? That is an exponential return and that makes you offer a lot more compelling. [09:05] The things we buy either bring us pleasure, relief, or both. The more convenient it is for us to buy the faster we can get that pleasure or relief the more motivated we are to take the action. [11:41] Think about what ways you can give your potential customers instant gratification. Make the buying experience feel very pleasurable and give an instant sense of relief. [12:10] Another component of a compelling offer is having a hook. A hook is something about your offer that makes it unique and better than other options. One way that people often do this is by creating scarcity. [14:07] Another hook is creating a package service or creating a product out of your services. This is one of the quickest ways for service companies to boost their conversions by creating products with the services they offer. [15:44] Take a look at what you are selling and see if it is unique, gratifying, and provides exponential value to your clients. [15:58] In order for your clients to buy from you or book with you, they need to feel an urge in their body to take that action. That thought that will generate that urge is “I need this.” Your job is to figure out in your offer what is going to trigger that thought for them. [16:28] The better you understand your client and the more you can think like them, the easier it becomes to create clear and compelling offers for them. [16:51] Creating amazing offers for your specific clients takes some trial and error. Remember that business itself is an ongoing experience. Take a look at what you are selling and see if it is unique, gratifying, and provides exponential value to your clients. The more you can get out of your head and into your client’s head the clearer and more compelling your offers will become. Connect with Linsi: Create Your JOY Plan Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Free Consultation
22 minutes | 14 days ago
83: Sell Better: Make Your Offer Clear.
Today I am kicking off a two-part series. This week and next week we are going to talk about selling, how to sell better, and more specifically why people are not buying from you now. These are very important things to get in mind and help you to be better at selling. Because the better we become at selling, the easier it is to make money. And there are two reasons that your offer isn’t selling right now. What you’re selling isn’t crystal clear. It’s not compelling them to take action now. This week, we’re digging into the first reason: clarity. Make sure to join us next week for part two when we talk about creating compelling offers. In This Episode: [01:06] We are going to talk about selling, how to sell better, and more specifically why people are not buying from you now. [01:46] There are two reasons that people are not buying from you now. [02:02] Every problem and opportunity in your business always comes down to your thoughts! Except for when you are designing your offer. [02:48] When creating an offer it is not about you. It is always about your client’s thoughts. You really want to get into the mind of your client. [03:04] The two reasons your clients are not buying from you now are you offer is not clear enough and/or it is not compelling to them. Today we are going to talk about the first reason, the clarity of your offer. [03:33] To clarify: Your offer is the thing that you’re selling to the client. [04:36] You want your client to have the thought, “I need this!” That is the only thought that will result in them scheduling a call with you, or buying what you are selling. [05:19] We make decisions in a split second. Our brains are primed to say no to anything that is new. An unclear offer is an automatic no. [06:41] One way you might be making your offer less than clear is with the language you are using. [08:01] Direct and specific language is always better in your offers. You won’t sound aggressive, I promise. [11:52] Don’t overcomplicate your offer. What is your client’s problem? What’s the simplest way you could help them solve it? [13:08] Every moment that your client is waiting because they “aren’t sure” if this is for them, they are losing time and missing the opportunity of having what they really want. [13:45] Most business owners start with the most complex offer. They add all the bells and whistles to make it sound more valuable. Do the opposite. Start with the simplest solution, then consider if they need extra stuff. [13:59] Finally, you need to actually make offers. A lot of people assume they are selling when they’re not. They expect people to know how to buy from them just because they show up on social media every day, or just because they went to a networking event. But none of that is selling. The way to make clear offers is to think the way your client thinks. The more you can get out of your head and into your client’s head the clearer your offers will become. Connect with Linsi: Schedule Your 2021 Game Plan Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Free Consultation
20 minutes | 21 days ago
82: How to Self-Audit Your Business.
On today’s episode, I am going to take you through my process to self-audit your business. I like to do an overall audit or a year in review every year around this time. Auditing is also something that you want to do regularly to check-in and see where your business is and what has and hasn’t been working. I am going to talk about the three parts of a self-audit. Once you learn the system, you can implement it over and over again. I also share how often you should consider implementing a self-audit to help you gain understanding and help you create intentions for how you want to move forward. In This Episode: [01:04] Linsi’s process to self-audit your business. [01:19] Auditing is something that you want to do regularly, to check-in and see what has and hasn’t been working in your business. It can be done quarterly or at the end of each major project. And, of course, an end-of-year audit is a business best-practice, [01:42] Make sure to listen to the very end for a special offer. [02:01] In an audit, you are looking at three things. What worked, what didn’t work, and what you want to improve next time. [02:45] Starting with what worked gives us a bigger perspective on what we don’t have to worry about, what is going well, and it is important to recognize our accomplishments. [03:34] Start with looking at what has been working over the last few months or a defined period of time that seems relevant and then work your way back to other milestones and dates. [04:19] Then take a deeper look by looking at what did work by categories like branding, packages, services, marketing, projects, sales, etc. [05:10] Once you have this picture of what is working then it is time to move onto what didn’t work. [05:28] The whole purpose of an audit is to have an objective view on both sides. When you are going through what didn’t work, state it factually and ask yourself why. [06:12] We always want someone else to tell us what their opinion is and what they see, but the truth of the matter is that we always have a pretty good idea if we are willing to ask and listen to what the answer actually is. [06:30] Learning to audit ourselves is very challenging because we’re not very objective about where we succeed and fall short. If you can stay as neutral as possible you will get so much insight. [07:13] Step three of the audit is to decide what you want to improve. Focus on three things that you would like to improve moving forward. [07:47] After the audit, you can create supercharged strategies. Decide how you are going to implement the three things you chose to focus on. [08:19] Linsi shares an example from her own audit. [09:17] She was doing a lot of writing during a tough time and had a personal breakthrough. She decided that she wasn’t going to do anything in her life and business that didn’t ultimately feel fun to her. [10:41] She shares the waves she noticed in her own audit. [13:17] After you choose your supercharged strategies then you can look at setting goals. Linsi recommends setting 90-day goals. Then decide what action steps you need to do to achieve those goals. [13:56] A self-audit is a good information gathering tool that will help you set yourself up for success. [14:13] Introducing the 2021 Game Plan! Two private sessions with Linsi that includes a full business audit and action plan for the next 90 days. Click here to sign up for the 2021 Game Plan. Connect with Linsi: Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Free Session 2021 Game Plan
47 minutes | a month ago
81: Take a Mental Break with Jacq Fisch.
On today’s episode, I am joined by a special guest, Jacq Fisch. I interviewed Jacq over a year ago on the podcast and we are re-airing that conversation today. Jacq is a professional copywriter and helps business owners become better writers and make the writing process a whole lot easier. She has an online membership called Write Like a MOFO. She also has her own book, Unfussy Life, coming out in early 2021, all about her life of fast pivots and learning to really trust herself. When I originally had her on the show we talked about taking mental breaks; Finding ways to create space in our lives, not only for our health and happiness but also as an essential part of creativity. She shares her tips to get out of your head. I decided to re-air this episode because this topic has been on my mind a lot since I have dealt with a lot of headiness lately. I need to get out of my own head. So here we go. In This Episode: [03:16] One of the ways Linsi works through her mental stuff is by getting her thoughts on paper. This brain dump is a regular practice for her. [05:07] She recommends starting by downloading all your thoughts on paper and really understanding what is going on inside your head if you are feeling anxious or overwhelmed. Then you have the ability to process your emotions and allow them and you can take some space and start to let things go. [07:06] The scattered and looping thoughts are two indicators for her that what she needs is to intentionally step back, slow things down, get out of her head, and do less. This is so hard to do. [07:32] She decided to re-air her conversation with Jacq because she knows she is not alone in mental overload right now. [09:31] Unfussy writing is simple, easy to understand language, and that our clients and people understand. Unfussy is an approach to writing and business that feels easy, fun, and light. [10:46] The number one thing if you want to sound clearer in your writing is to write like you speak, then edit out unneeded words. [11:56] Unfussy writing is simply getting words down on a page which can be a struggle for many people. The editing is where the magic happens. [14:59] The first thing that Jacq does with all her clients is non-negotiable customer avatar work. [17:18] The clearer you are on who you want to work with the clearer you can be in your writing. [18:42] Even if you’re not sure who your people are exactly, guess and you can go back and change it later if you need to. [19:31] Jacq shares about her Write Like a MOFO Community. [22:41] You can join the MOFO Community by applying on her website or being invited by a current member. [25:01] Many members are able to get their writing for the week completed in the weekly MOFO sessions and don’t have to do any writing outside of the sessions. [27:37] If you are starting on your website from nothing she suggests starting with your sales or work with me page. Most of that page should be focused on what your client wants and their struggles. [28:07] Jacq suggests working on your about page next because we buy from people and we want to know, like, and trust them before we buy. She recommends doing the home page last. [30:14] The job of your home page is to let whoever is landing on your website know that is the right place for them, what they will find there, and who you are. [31:48] The best way for her to rediscover her MOJO is to do nothing without a purpose. [33:26] Jacq likes to start the day on the right foot and then take breaks throughout the day. The key is really doing nothing to give her brain a break. [36:29] She discovered early in her business that doing forty hours of deep creative work wasn’t going to work for her. Our brains can only handle between 4-6 hours of deep work a day and then we are no longer effective. [40:14] Jacq’s go-to brain breaks are painting, listening to audiobooks, and watching sports. [43:11] Moving our bodies is an important part of a brain break as well. [44:06] If it isn’t fun or doesn’t feel good then it is time for a break or to reevaluate the work you are doing. Connect with Jacq: Jacq’s Website Jacq’s Writer Membership Jacq on Instagram Jacq on Facebook Connect with Linsi: Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Free Session
14 minutes | a month ago
80: Using the Turnaround to Get Perspective
On today’s episode, I am talking about the turnaround, an easy way to get some perspective on whatever is bugging you. This is taken from The Work of Bryon Katie. She does four questions and a turnaround. So today what we are talking about is the turnaround. It is kind of like playing opposite day with your thoughts. The purpose of the turnaround is to get perspective and sometimes that perspective is so powerful it just instantly releases all of the weight of whatever you have been carrying around. In This Episode: [01:19] So today what we are talking about is the turnaround. It is kind of like playing opposite day with your thoughts. [01:37] ANNOUNCEMENT: I am launching an ask me anything for you (my podcast listeners). Submit your question here. [02:38] The purpose of the turnaround is to get perspective and sometimes that perspective is so powerful it just instantly releases all of the weight of whatever you have been carrying around. [03:08] it can help you recognize that your thoughts are optional. [03:50] Some turnarounds will be very obvious for you but some will actually be pretty challenging to figure out the opposite thought that can give you the most power. [04:32] Start by doing a brain dump on paper of something that is bugging you right now. [05:07] The difference between a brain dump and a journal entry is that you want to give every thought that you have its own line like a list. Keep asking why. Give your brain a chance to get it all out. [05:15] If there isn’t something specific that’s bothering you but you are just feeling generally anxious or frustrated. Then you want to start by asking yourself how you are feeling right now. Then you will list each emotion that comes up. Then you ask why you are feeling that way. [07:42] Next you will grab another piece of paper and you are going to rewrite your same thought as a turnaround. [08:51] Linsi shares turnaround examples when frustrated with other people. [09:25] When you are doing the turnaround thought you want to look at what is really painful behind the thought itself. It is more about restating to yourself in a way that feels empowering instead of painful. [11:31] The turnaround puts you back in the driver’s seat, it gives you ownership over what’s going on, and it helps you actually see that everything you are thinking about someone or something else is ultimately something you are thinking about yourself. [11:54] When Linsi starts to recognize that she is having judgments about herself and others she decides ultimately that her main goal is to drop the judgment. [12:24] The turnaround is such a powerful tool to help us get back to the place where we are really being the brilliant business owner and person we can be and want to be. Questions to Ask: What’s bothering me right now? Who is bothering me right now? Why is that bothering me? What are they doing that is bothering me? What do I wish was different? How am I feeling right now? Why am I feeling this way? Connect with Linsi: Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Free Session
15 minutes | a month ago
79: Do You Have Fuzzy Blanket Syndrome?
On today’s episode, I am talking about something I like to call Fuzzy Blanket Syndrome. No, this isn’t actually a real syndrome, but I think it paints a really great visual in our minds to help us create more awareness for ourselves and how we are showing up in our businesses. Most small business owners want to love their business. They want to do work that they are passionate about. Fuzzy Blanket Syndrome is when you want your business to make you feel all warm and snuggly inside. Do you suffer from fuzzy blanket syndrome? In this episode, I talk about how to get past fuzzy blanket syndrome and love your business. In This Episode: [01:10] We are talking about something I like to call Fuzzy Blanket Syndrome. [01:34] ANNOUNCEMENT: I am launching an ask me anything for you (my podcast listeners). Submit your question here. [02:41] Most small business owners want to love their business. They want to do work that they are passionate about. [03:52] The small business owner lifestyle doesn’t have a manual, role, salary, vacation days, retirement fund, and a work schedule. Every day is up for grabs and every day you get instant feedback on your performance. [04:18] When we notice we are not enjoying our business or overworking or we aren’t getting the results we want, we then have the flexibility to change it and to see different results very quickly. [05:41] The more we start and stop things the harder it is to get momentum and the longer it takes. [06:01] Having a business that we love is what we really want, right? [06:13] Fuzzy Blanket Syndrome is when you want your business to make you feel all warm and snuggly inside. You want your business to give you security and be super easy to take care of. [07:25] Your business isn’t a fuzzy blanket and it isn’t supposed to be. Your business only has one job to be a vehicle for you to make and sell things. Having a business has lots of perks. [09:07] So many people want to love their business but their business just can’t do anything right. You won’t find a business that can do anything right. You need to love your business unconditionally and you need to do the work yourself with security, satisfaction, and happiness. [09:40] Your relationship with your business is your thoughts about your business. [10:33] If you believe that your business is the problem and that it is supposed to be this warm snuggly fuzzy blanket then you will only want to show up to do the stuff that feels good at least in the long term. [11:19] If you want to love your business for the long haul, you want to start looking at the thoughts you’re having about your business. [11:27] Ask yourself what you wish is different about your business. Write down your thoughts. Ask yourself how you would feel and what would you be thinking about your business if all of those things were exactly the way you want them. [12:17] It is very important to write them down because now you have a very clear picture of the relationship problems you have with your business. [12:33] It is time to take ownership of those thoughts. Now you can choose to believe those thoughts or decide to love your business no matter what. [12:54] Even challenge those thoughts and see if they are really true. [13:19] The more you give to your business and your relationship with your business the more you will get back but it is not coming from your business. It will always be coming from your thoughts. Connect with Linsi: Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Free Session
11 minutes | 2 months ago
78: Post-Decision Doubt
On today’s episode, I am talking about post-decision doubt. This has been coming up recently with some of my clients and I think this is such a great topic. We talk a lot about powerful decisions a lot on the show. I talk about how to make them and how to follow through with them. When you make a powerful decision it doesn’t mean all your doubt, mind chatter, and what-ifs disappear. This seems to be what we think should happen and it can really throw us for a loop. Post-decision doubt is part of the process. Doubt is going to show up before you make decisions and it is going to show up after you make them. I share some practical steps you can take to put doubt in the passenger seat where it belongs. In This Episode: [01:18] I talk a lot about powerful decisions. I talk about how to make them and how to follow through with them, but when you make a powerful decision it doesn’t mean all your doubts, mind chatter, and what-ifs disappear. [01:45] Business owners will make these powerful decisions and be all in and they move forward and the doubt shows up again so they think they made the wrong decision. [02:26] Post-decision doubt is part of the process. [03:15] Doubt is going to show up before you make decisions and it is going to show up after you make them. It is your job to understand the place it has and not spend your energy entertaining and worry about it. [04:27] Becoming a person who always follows through on their decisions is a skill that will create so much freedom in your life. [05:16] When you think that something isn’t working you have to get coached or coach yourself on what is really happening and your thoughts about it. Make a plan ahead of time of how long you will commit to your decision and what information you will use to evaluate it. [06:59] Most people are not early adopters of new things. [07:43] We give our time and energy to what we think is the most important thing right now. We are very now focused. [08:37] When we make the decision to commit ahead of time it was easier to coach through the obstacles, recommit, and go back to focus so you can execute the next steps. [09:07] Make a plan for how long you are committed to your decision, decide what criteria you are going to use to evaluate it, and at what point you are going to look at everything and decide to keep going or change something about the decisions. [09:39] The more practice you get at making powerful decisions the less intensely you will experience that post-decision doubt. [09:57] Doubt is just part of the process. It is not a problem, it gets to come along on the ride, you are in charge, and your decision is the driver. Connect with Linsi: Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Free Session
19 minutes | 2 months ago
77: Overworking and Underworking
On today’s episode, I am talking about overworking and underworking. I am going to talk about why we do it and how to stop it. Many business owners come to me very tired, overworked, and maybe even burnt out from chasing their to-dos day after day. We are going to talk about this from the root cause because if you are overworking or underworking it is a result of overthinking. In this episode, I talk about the steps you need to take to get the results you want. In This Episode: [00:49] My business is helping busy business owners get more done by hustling less. [01:27] If you are exhausted by your business or life in general and you’re not getting the results you want you are probably underworking. If you are getting the results you want and are exhausted that is a sign you are overworking. [01:57] We are going to talk about this from the root cause because if you are overworking or underworking it is a result of overthinking which is basically not thinking objectively or strategically about what it takes to produce the outcomes you want. [03:38] Overworking is spending more energy than the value of the outcome you are producing. [04:39] Overachievers and perfectionist love overworking. [05:21] If you keep overworking you create energy debt and this leads to burnout. [07:21] As perfectionists, we often produce this piece of work that is very well thought and well researched, but we overthink it so much that we exhaust ourselves and end up giving less value. [08:54] Overworking, overachieving, and perfectionism all come from overthinking and the result that you produce is either going to be the result that you want plus negative consequences or it is actually diminishing the value based on how much effort you are putting in. [09:16] Underworking is when you don’t have the results because you haven’t met the requirements to get it. Your efforts are falling short of what it actually takes to create that result. [11:18] Most of us, when we are underworking it’s simply because we are afraid of looking stupid and rejection. We respond to this fear by coming up with a lot of things to do instead of taking the massive action that is going to generate the results we want. [12:02] We need to solve this from the root cause which is overthinking. When we overthink, we lose sight of the purpose. [12:41] If our thoughts are all over the place then our emotions will be all over the place too. When emotions are high, intelligence is low. [13:41] First, put your thoughts down on paper. When you’re overthinking your thoughts are not doing you any good inside your head. Write down your problem and all your thoughts about the problem. [14:41] You solve overthinking by making a decision and moving forward. Whatever decision you make is non-negotiable. [15:29] Overworking isn’t serving you or your business. Underworking isn’t serving you or your business. Both of these are caused by overthinking by letting your brain run you instead of you running the show. [15:52] You can solve overthinking by getting your thoughts out on paper, making a swift decision, and moving forward. Connect with Linsi: Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Coaching Consultation
12 minutes | 2 months ago
76: The One Thing You Need (And Don’t Need) to Navigate Transitions
On today’s episode, I am talking about making transitions in our lives. I am also talking about the one thing you need and the one thing you don’t need to do it gracefully. Can we do transitions gracefully? Well, we can certainly try to transition gracefully. I talk about confidence vs. self-confidence. What are the differences and what do you need to navigate through transitions. In This Episode: [01:05] This year has been a big year for many of us and it has created an opportunity or necessity for many of us to make some pretty significant transitions in some aspect of our lives. [02:15] The process of a transition is challenging and uncomfortable. [03:08] Transition naturally brings up a lot of our emotional challenges. [04:01] Transitions are tricky because they bring up all of that old stuff for us to work on plus we’re adding these new intentional things that we are working on. [05:31] Self-confidence is knowing that you can handle yourself no matter. [06:16] You won’t have confidence with things that you haven’t figured out yet. [06:39] Self-confidence is something you create with self-talk. [07:33] Having your own back means you are always asking yourself to grow and do better. [08:19] If you know that you have to fail your way to confidence and you choose to have your own back the whole way there you can feel the momentum behind that idea and be compelled to move forward. [09:21] Self-confidence begins with how you talk to yourself, how you treat yourself, and what you make things mean about you when they do or don’t go your way. [10:22] You can assign meaning to both negative and positive outcomes that will impact your self-confidence. [10:38] How can you have your own back no matter what? What would that look like for you? [11:01] Use this transition phase as an opportunity to build your self-confidence and to build a powerful and loving relationship with yourself. Connect with Linsi: Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Coaching Consultation
16 minutes | 2 months ago
75: What are you saying no to?
One of the fundamental things that I teach as part of Be Brilliant, and I want you to cultivate for yourself, is to become very protective of the life that you want. Think of your time as your most precious asset. How you spend your time will determine what you create in your life. You need to be the gatekeeper of your time and energy, so that you have the capacity to build what you really want. Saying no is a necessary skill. And there are two ways to say no - unintentionally and intentionally. In this episode we are talking about trade-offs, unintentional ways that we say no. I'm walking you through 4 steps to help you uncover both your yes's and your no's, so you can be more empowered with your time and energy. And I've got 6 examples of sneaky trade-offs that most of us are doing, so I want you to be on the lookout for these in your life! Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram. Key Takeaways: There are two kinds of no – intentional (a.k.a. boundaries) and unintentional (a.k.a. trade-offs). Be protective of the life you want - honor the time and energy that is required to have what matters to you. Follow these 4 steps to make powerful choices in your business: Aim, Uncover, Investigate, Champion. 6 sneaky tradeoffs to watch out for. If you're saying yes to obligation, you're saying no to joy. Links I mentioned Episode 62: Clarifying questions and Episode 63: How visualization changes your life. Put those on your playlist to listen to next! These will both help you with clarity. Sound editing is provided by Erik Hulslander at hearnoevilmedia.com. Schedule a coaching consultation at https://www.linsibrownson.com/get-started
11 minutes | 3 months ago
74: Stop telling yourself that you are behind.
For transcript and show notes, visit https://www.linsibrownson.com/podcast/74 What do you struggle to keep up with? Maybe it's managing your daily schedule, completing a course or embracing a healthy habit. Whatever it is, one of your obstacles is definitely the thought "I'm behind." In this episode, I've got two examples to show you exactly how this plays out and why it's not useful. And good news, it's also never true! So you can stop thinking it immediately, and start moving forward a lot faster. "You'll never get ahead while thinking you're behind." Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram. Links Sound editing is provided by Erik Hulslander at hearnoevilmedia.com. Schedule a coaching consultation at https://www.linsibrownson.com/get-started
44 minutes | 3 months ago
73: Creating community through commerce, with Bianca Black.
For transcript and show notes, visit https://www.linsibrownson.com/podcast/73 In the community of Hoedspruit, Limpopo in South Africa, people's lives are interlinked. The adage "it takes a village" is a truism here. People depend on each other, as they each contribute something valuable as well. The town is both farm and safari; The perfect setting for travelers looking for both simplicity and adventure within nature. Giraffes (Twiga in Swahili) make everyday appearances. So naturally, the global impact of COVID-19 has been devastating to this travel-based community. And yet, many of its residents are looking for possibilities rather than worries. Which is exactly what my guest, Bianca Black, has done. Her Mission has always been to celebrate people and contribute to her community. She has an eye for beautiful things, and a desire to share stories. She also has access (resources, privilege, and language) to create a platform that brings people together. In this episode, Bianca and I are talking about creating community through commerce. We talk about the mission behind all of her businesses (what led to this pivot) and where they are going next with Africa Unboxed. I hope you enjoy this brilliant conversation with Bianca Black. Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram. Also, I'm doing stories all week of the gorgeous items from my box! Be sure to tune in there. Links Visit Africa-Unboxed.com Follow @kuku_interiors and @AfricaUnboxed on Instagram Sound editing is provided by Erik Hulslander at hearnoevilmedia.com. Schedule a coaching consultation at https://www.linsibrownson.com/get-started
14 minutes | 3 months ago
72: Solving people problems.
Today I am sharing a powerful tool for relationships - or what I like to call "people problems." And it's not only relationships, this can be useful for pretty much any problem where something or someone is making you miserable. Ps, make sure you are subscribed to Be Brilliant In Your Business Podcast, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram. Key Takeaways: We believe that our life experiences are simply observations about what is true in the world. Positive relationships require us to own our own stories and manage our own emotional life. Trying to be accommodating is not being accommodating. It's being manipulative. When a story is highly charged, separate out the facts. Links For transcript and show notes, visit https://www.linsibrownson.com/podcast/72 Sound editing is provided by Erik Hulslander at hearnoevilmedia.com. Schedule a coaching consultation at https://www.linsibrownson.com/get-started
10 minutes | 3 months ago
71: Sell the thing you wanna sell.
Hey Mavericks, today I am sharing a piece of business advice that I recently gave to a friend of mine. This is my personal experience after spending lots of time and energy doing it the hard way. The reason I am sharing my story is because the advice itself sounds simple...almost like a platitude. But I promise you it's not. My hope is that this will help you notice where you're doing this in your business, so you can move forward faster. Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram. Key Takeaways: No matter what you sell, your MINDSET IS HOW you will confidently back up your offer. What makes something easier or harder to sell is your belief that it's the best option. If you don't know what you want to sell, choose one anyway. It will move you forward versus keeping you stuck in "I don't know" land. Links Sound editing is provided by Erik Hulslander at hearnoevilmedia.com. Schedule a coaching consultation at https://www.linsibrownson.com/get-started
8 minutes | 3 months ago
70: Sufficiency is not complacency.
We all want to enjoy our life. We want to feel proud and satisfied with the work we do, and delight in the small moments that give us meaning. But as much as we hear, and conceptually understand, that "this is all there is," the idea of sufficiency trips many of us up...Because it causes us to question "What's the point of ambition if we already have sufficiency?" Many of us are afraid that if we allow ourselves to truly love our life exactly as it is, then we will lose our desire for more. But the opposite is true. In this episode I'm talking about how sufficiency creates more, not less. Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram. Key Takeaways: The best we will ever feel is the same as the best we feel now. Why being satisfied with things exactly as they are will NOT stop you from creating or having more. Our inner critic serves a valuable purpose, unless you use it against yourself. Links For transcript and show notes, visit https://www.linsibrownson.com/podcast/70 Sound editing is provided by Erik Hulslander at hearnoevilmedia.com. Schedule a coaching consultation at https://www.linsibrownson.com/get-started
11 minutes | 4 months ago
69: The right way to grow your business.
Call it ambition, perfectionism, logical thinking....whatever you call it, the desire to know the fastest and best way to achieve things often makes them harder to achieve. In this episode I'm sharing some hindsight wisdom that I use to help me keep moving forward even when I wonder "am I doing this right?" Key Takeaways: Trying to figure out the right way to do some thing is the slowest way of doing some thing. The right way only exists in hindsight (and only if you choose to label it as "right"). Your future self would rather have you be committed than right. Trying to figure out the right way is the slowest and most painful way to do it. Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram. Links mentioned The book I mentioned (updated since the one I read): Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches. Sound editing is provided by Erik Hulslander at hearnoevilmedia.com. For transcript and show notes, visit https://www.linsibrownson.com/podcast/69
15 minutes | 4 months ago
68: Beware of these fluffy thoughts.
Let's talk about fluffy thoughts! These are positive thoughts that sound lovely, but don't actually help you create the things you want in your business. We have collectively labeled positivity as "good" or "right," and adopted this idea that positive thinking is the golden rule of success. But positivity is not inherently useful. Sometimes it is a sneaky saboteur that stops us from reaching our goals. Today we are exploring some of these fluffy thoughts, and looking at what really happens when you think them. Key Takeaways: Your thoughts create your feelings, which drive your actions. Instead of labeling a thought positive or negative, take a look at the outcome it produces to decide if it's a useful thought, or not. 5 fluffy thoughts to be aware of, and exactly why they aren't useful. How to find new thoughts that move you forward right away. Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram. For transcript and show notes, visit https://www.linsibrownson.com/podcast/68
36 minutes | 4 months ago
67: Become a follow-up genius in 3 steps, with Shannon Baker.
Let's talk about systems! My guest today is Shannon Baker, an expert at organizing and creating systems that simplify the way you run your business. Our time matters. It's the one thing that we cannot create more of. As business owners, we are constantly working to manage our time better, so we can live the way we want to AND get things done. Enter, systems and processes. So why is it that so many small business owners AVOID building systems that would free up time, earn them more money, and make everyone's experience better? Because it seems hard to do. It can sound complex, which makes it daunting for anyone who already feels pressed for time. But it doesn't have to be, which is why I wanted to bring Shannon on the show. She makes it simple, and today she is sharing a 3-step process to help you become a master at building relationships with potential new clients. Key Takeaways: You need a client database. You're more likely to use a simple system than a fancy one. Clients form their opinion of your relationship fast - so responsiveness is key. The best news ever - you can build these time-saving systems a few minutes at a time. No matter how busy you are, you'll definitely have time for this. Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram. Links Visit Shannon Baker's website Download Shannon's free process template and message swipe files. Trello [What Shannon uses for client process] Acuity [What Shannon uses for online scheduling] Zapier [Connects multiple platforms together. Acuity to Trello, etc.] Dubsado CRM [What I use for everything] Connect with Shannon on Instagram Sound editing is provided by Erik Hulslander at hearnoevilmedia.com
36 minutes | 4 months ago
66: There just isn’t enough time.
In this episode I am inviting you into my coaching session with Carol, a life coach who is feeling stretched thin and wishing she had more time to work on her business. I asked Carol questions to help us really uncover what she's feeling and doing right now, and what she wants to be doing for her business. And then we looked at what's really getting in the way. She thinks that "there just isn't enough time" and has a lot of reasons to back that up. But as we'll explore, time is not keeping her from having fun, being creative, bringing in more clients, or any of her desired results. Notice how Carol's energy shifts from exhausted to inspired as we talk through this. It's really a powerful experience, and I hope you'll enjoy listening and walk away inspired too. Key Takeaways: Time is always sufficient. Your relationship with time will determine whether it feels scarce or abundant. Busy-ness produces a net negative result, because you spend more energy than what you receive in desired outcomes. Entrepreneurs often try to solve problems by taking different action. But this only intensifies the urge to keep taking more action instead of taking better action. You will spend every minute that you have. Every minute you spend intentionally creating your business lifestyle, is a minute that you are being successful. "You will spend every minute that you have, either on creating something you want or something you don't want." Visit https://www.linsibrownson.com/podcast/66 Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram.
18 minutes | 5 months ago
65: Buffering with busy-ness.
Get ready to have your mind blown, because you’ve never thought about busy-ness like this before. We think that being busy is a thing that happens to us. “Life gets busy.” “I’m busy with work!” But no, my friends, that isn’t how busy-ness works. In this episode I’m going to tell you what busy-ness really is, and introduce you to a concept called buffering that will change your life. I’m giving you both an overview and a specific example of how to use my favorite tool, so you can start to coach yourself away from busy-ness and get control over your time and energy again. And if you are ready to take your goal to the finish line, The DASH Plan is my new program to get you there. I’ll teach you a 4-step process to set and achieve any goal, plus simple methods to overcome overwhelm, distractions and resistance that get in the way. Ps, make sure you are subscribed to the show, and I’d love to hear what you think of this episode! Take a screenshot in your player and tag me @linsibrownson on Instagram.
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