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Your brand is not your logo or your color palette.   Your brand is the foundation of everything you bring to life both inside and outside of your business.   You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand.    My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD, the founder of Allison Walsh Consulting, host of the She Believed She Could podcast, and the creator of impactful coaching programs, where she focuses on helping women develop confidence and leverage their personal brands personally and professionally to scale their businesses, careers, and influence while making an impact.   Allison is a seasoned executive, philanthropist, keynote speaker, consultant, and Miss Florida 2006. She serves as Vice President of Clinical Outreach for Charlie Health, a national provider and industry leader in adolescent and young adult mental health.    She’s raised over $2 Million for eating disorders prevention and awareness, serves on multiple nonprofit boards, and has received numerous local, state, and national awards for her professional and philanthropic contributions.   In this episode, we discuss:  Owning who you are and tying that into your brand  The overarching message for Allison’s work Defining the personal boundary of what’s appropriate to share  Importance of self-talk and the impact it has on your business and life   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/316   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your money is simply a tool.    A tool that should be used as a guide for making positive financial decisions for your business.    Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions.    In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business.    I breakdown everything from why I manage my cash flow in a percentage system to developing a healthy relationship with your money.    In this episode, we discuss:  My weekly financial system  The reason I manage cash flow in a percentage system  How to develop a healthy money mindset  Tips to reach your money goals faster Why you need a membership tracker   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/315   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Boundary is a word often tiptoed around because to set them properly, you’re required to step outside of your comfort zone.   In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’t tolerate from employees or loved ones.    I sat down to talk with Christine Seibold, an author, community founder, and a business and mindset coach, in today’s episode of the Spa Marketing Made Easy podcast.    Christine left her job at Harvard University in September 2018 to move to Miami, FL to open her own business - Freelance N’ Freedom.    Today she helps female virtual assistants leave their 9 to 5 jobs and start their own businesses, which is truly exciting and satisfying work. She also serves as a business and mindset coach in a couple of group coaching programs, as well as with her own clients. In January of 2020, she founded a women’s entrepreneur group in Seville, Spain called Femprendedoras.   In this episode, we discuss:  Mindset and how it’s a choice we all get to make each day Christine’s 5 steps to establishing clear and direct boundaries The power of affirmations and finding your avenue that helps you stay accountable with your boundaries Importance of self-love and making yourself a priority   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/314   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When retail numbers go up, so do service sales.   Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.   An important tip is to view sales as a form of service. The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back.    In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail - why it’s important, how you should track it, and ways to get your team on board with selling.    In this episode, we discuss:  The recommended number of skincare lines for your spa Metrics to use to track retail sales  Three reasons why estheticians may be hesitant to sell retail  Importance of 1-on-1 coaching with your team around retail   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/313   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency.    Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, you will always rise to the top.    My guest on this week’s episode is no stranger to resiliency.    Dr. Neeta Bhushan, a world-renowned emotional health advocate and expert in the areas of grit and resilience, shares life experiences of overcoming multiple adversities, which include being orphaned at a young age, surviving an abusive marriage, and extensive loss.   These experiences coupled with her journey to becoming a leader in her field and a voice for immigrant women & women of color contribute to her powerful message of resilience & grit to have found several institutes, including the Global GRIT Institute, wellness education platform for optimizing emotional wellbeing for entrepreneurs, and Co-Founder of Dharma Coaching Institute and organization helping train thousands to be the highest versions of themselves.   Dr. Neeta’s book That Sucked. Now What? How to embrace the joy in chaos and find magic in the mess, is due out this month.    In this episode, we discuss:  Life experiences facing adversity and shared insights on ways to overcome hard times Neeta’s four-part framework called The Bounce Factor and how it relates to entrepreneurship The theme of resiliency throughout Neeta’s life and entrepreneurial experiences Connecting the dots between emotional and mental health in life and business   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/312   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.   After defining your financial goals, the next step is to get crystal clear on the amount of time you need to set aside on your calendar to achieve those goals.    In this episode of Spa Marketing Made Easy, I’m covering the questions to consider before 2023 that will help you define the proper work/life balance for you in this season of life, plus advice on how to assess your current pricing structure and services profitability.    In this episode, we discuss:  Getting clear about your vision for your company and your entrepreneurial path Defining the really important things in 2022 that you didn’t have time to dedicate your focus on Understanding your season of life and how that affects your work schedule Planning questions to ask yourself to map out your spa’s pricing and services   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/311   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”   As we prepare to turn the calendar over for a new year, understanding how to set your financial goals based on how much you want to pay yourself is vital for spa owners to get serious about their money.    That’s why in this episode of Spa Marketing Made Easy, we cover the financial percentage breakdown I use and recommend for spa, plus how to set milestone goals for weekly, monthly, and annually financial goals.     In this episode, we discuss:  The percentage breakdown I recommend for organizing your weekly revenue Planning questions to ask yourself to map out what you need to make to build the life that you (and your family) want to live How to divide an annual revenue goal into monthly, weekly, and daily micro goals based on the number of providers in your spa One strategy to implement in your spa to prioritize employee engagement and to help them feel a sense of accomplishment and worth   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/310   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?   Facebook AKA the new “digital word-of-mouth” platform.   You’ll often hear me talk about how in order to attract new clients, you need to meet them where they are online. That place is inside Facebook groups.    In this episode of Spa Marketing Made Easy, Maria Ramos, known to her 80,000 Facebook group members as “The Money Making Esthetician,” joins me to share how she gained 250+ new leads by implementing a Facebook groups marketing strategy she heard right here on our podcast.   Before we dive in, I want to preface that today’s episode is not about building your own Facebook group from scratch (which could be a good strategy depending on your business), but rather how you can leverage established active Facebook groups in your area.    In this episode, we discuss:  Results Maria experienced after implementing this Facebook group strategy Importance for new providers to get hands-on experience during the onboarding process The use of a Google Form to capture lead information and segmenting those leads by area of interest Focusing on providing a quality experience for every client, especially when it’s for new providers’ practice   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/309.   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

There’s no surprise that females in leadership positions try to suppress their feminine energy. That’s because emotions in the workplace are generally seen as a sign of weakness.    As beauty industry leaders, it’s our duty to take back our power and lead with feminine energy. When we embrace our femininity, we become more direct, strong, intuitive, passionate, creative, and loving leaders.    In this episode of Spa Marketing Made Easy, Angela Jia Kim, founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals, joins me.    Angela has been called “the unexpected beauty virtuoso” by MindBodyGreen after creating an award-winning skincare in her kitchen, becoming an accidental entrepreneur, and building a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance.    She has led hundreds of women empowerment workshops and her Savor Beauty Self-Care Planner has sold over 100,000 copies. A highly recognized skin and self-care expert, her skincare and spas in New York City have been chosen as “Best of New York” and featured in top publications such as The New York Times, Vogue, Elle, People, Allure, Well+Good, and more.    In this episode, we discuss:  Personal experiences of navigating burnout and feelings of overwhelm early on in our entrepreneurial journeys Mindset and energy practices shifts to help shift us into embracing our feminine energy in leadership  An overview of the Savor Beauty skincare regimen inspired by Korean beauty and self-love rituals The Savor Beauty Self-Care Planner practices that take less than 30 minutes and help start each day with intention A key role in business growth is building personal relationships with customers and making them feel valued   To read the full show notes for this episode, visit:  http://www.addoaesthetics.com/blog/308.   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Ever felt that flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t *actually* flow? That’s because those timeframes weren’t built with our innate energetic cycles in mind, especially for women.     For women, understanding our cycle is not only a foundational element of understanding your feminine energy, but when viewing it through the lens of business and work, becomes a powerful code for unlocking your best life/work balance, structure, and schedule.    In this episode of Spa Marketing Made Easy, I’m chatting with Renae Fieck, mom of three, occupational therapist, and the founder of Cycle Advantage and host of the Cycle Advantage Podcast about optimizing your business and life according to your cycle so you can gain leverage as a CEO, balance the demands of life, make a bigger impact, and get bigger results without adding more stress or needing more time.    No matter where you’re at in your feminine journey or lifecycle, and even if you’re a person who doesn’t have a cycle, but works closely with women who do, you’ll find this episode insightful and inspiring!    In this episode, we discuss:    How embracing our cycle and what’s actually happening with our cycle changes the way we show up in life, within business, and as a leader Some of our personal experiences in finding and tuning into our feminine energy and how big of a role our cycle plays in all facets of our lives as feminine beings The ways we can create microshifts in the ebbs and flows of our workflow so we can better align with our natural energetic cycle The four key phases of your cycle and how they manifest in the ways we might feel and show up Insights into how we can tune into our natural cycle even if you’re not menstruating and how to help your body to adjust and align to a natural rhythm    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/307   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? Well, that all lies in the power of a positive mindset.    A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this episode of Spa Marketing Made Easy, I wanted to dive deeper into this practice of building up and strengthening your positive mindset so you can not just survive the rollercoaster ride of entrepreneur and Spa CEO life, but actually enjoy it.    Tune in as I share my top 5 go-to ways to break your brain out of the mold of its typical thought pattern to pave the way for more positive thinking that begets gratitude, and naturally, better outcomes – because a grateful attitude sees the opportunities and lessons in all circumstances.    In this episode, I discuss:    Why I’ve worked diligently to train my brain to see the positive in all situations  Identifying what “positivity” means, and doesn’t mean, in the context of mindset so that we’re acknowledging the light and shadow sides of this work Signs that you need to do some mindset work to reframe how you’re viewing life and business, and thus, how you’re responding to them 5 tangible things you can start doing today to train your brain for positivity   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/306   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

My hope is that if you’ve been a long-time listener of the podcast, money talk no longer makes you cringe, but rather, lean in. And if you’re a new listener, well, have I got a treat for you because getting comfortable with the topic of money is the first step toward achieving your version of financial freedom and success (whatever that means to you).    In this episode, I’m joined by Melissa Houston, CPA, CGA and the founder of She Means Profit, a business consulting firm dedicated to helping business owners have the proper financial and business strategies in place to create more profit in their businesses. As a columnist at Forbes and other top-tier media publications, Melissa provides advice on business and personal finance to entrepreneurs, and she’s also the author of Cash Confident, which will print at the start of summer in 2023.    In this episode, we discuss:    Why emotion is often entangled with our thoughts, stories, and beliefs around money and how we can begin untangling the mess The distinction between revenue and profit, not only from a financial perspective, but a growth perspective  Questions to ask yourself to get to the root of your money mindset and Melissa’s top tips for shifting your thoughts and beliefs around money so that they’re serving you instead of hindering you The big-picture view of Melissa’s 5 Steps of her Cash Confident Framework   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/305   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run.   If we want to set goals that actually make us feel accomplished and aligned, are a joyful process to achieve, and get met and surpassed in the realistic timeframe we aim for, we have to be intentional with WHY we’re setting those goals in the first place.    That’s why in this episode of Spa Marketing Made Easy, we’re covering the questions I ask before setting any “New Year’s” goals or devising any annual plans to make sure that they not only happen, but they feel good to work toward all year long and beyond.   In this episode, you’ll hear:    The five key questions I ask myself before doing any goal-setting, planning or creating financial benchmarks  A perspective shift around why we set goals and the intentions behind them How to align your life aspirations with your business goals so that the flow together and feed each other in a way that feels good on a soul-level Why it’s critical to do this work first before we dig into annual planning and why it’s beneficial that we start this process now    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/304   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

What does it actually mean to “go viral?” Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile, filling your feed with the same song and dance.    As a brick-and-mortar spa owner, you may be thinking, “does attempting virality matter if I’m trying to cater to the people in your local area?” On this episode of Spa Marketing Made Easy, I’m chatting with return guest, Brendan Kane, on the art and science of crafting content with virality in mind using the insights he and his team have studied and compiled through his Viral Trends project.   If you didn’t listen to our first episode with Brendan, here’s the short and sweet synopsis of his prolific body of work – Brendan is the author of the international best-selling books, ​”One Million Followers”​ and “Hook Point: How To Stand Out In A 3 Second World​.” As the founder and CEO of the Hook Point agency, Brendan and his team have generated 60 billion views and 100+ million followers for the content they have worked on.   In this episode, we discuss:    What it actually means to “go viral” and where viral content stems from The two key facets behind every viral piece of content that need to be mastered if you want to generate views and velocity with your content   Shifting your perspective behind content creation from one-to-one to one-to-many Specific implications of creating viral content as a small business owner and brick-and-mortar spa owner All the varying factors of “viral” content that Brendan and his team assess through their Viral Trends Project to determine what plays the most important role in vitality    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/303   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? It’s in the tech.    It’s no secret that I’m a fan of utilizing software alongside your systems in your spa and there’s no shortage of software options for every facet of business on the market, but when it comes to the question of “what’s the best spa scheduling software out there?” It’s a question my team and I get time and time again, which is why I set out to do a series of interviews with the founders of various spa scheduling software companies so you can make the best informed decision for your spa business.    And joining me for the latest interview in the series is, Daniel Lang, Co-Founder and CEO of Mangomint, a company with a mission to make salon and spa software invisible. Yep, you read that correctly, and they achieve that in a number of really cool ways and features. Tune in to get the scoop on how Mangomint differentiates itself as a spa scheduling software and if it would be a good fit for increasing your spa’s efficiency.    In this episode, we discuss:    What makes Mangomint different from other spa and salon scheduling services and softwares  Mangomint’s approach to crafting their features and what considerations they made in crafting some of their unique features and how they benefit you as a Spa CEO What kind of spa and level of business Mangomint typically works best for Daniel’s insights as to how Mangomint’s integrations and various features can grow with a spa as they expand and scale    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/302   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options.    And if you’re thinking, “what the heck is SEO?” don’t fret, my guest and I on this episode of Spa Marketing Made Easy are going to spell it all out and discuss which areas are most important for you to focus on as a spa owner.    Joining me in this episode is my guest Ryan Files, the Vice President of Sales with High Level Marketing, a full-service digital marketing company that has some really unique processes and tools particularly around SEO.    With over ten years of experience and holding six separate Google certifications, including Analytics, Display Advertising, and SEO, Ryan is especially focused on the healthcare and aesthetics industries providing business development and digital marketing solutions for his clients, which includes individual practices from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as Rohrer Aesthetics, BTL, The Salt Facial, and PDO Max.    In this episode, you’ll learn:   What SEO is and why as spa owners you should care a lot about this specific spoke of the digital marketing flywheel The three key types of SEO that Ryan groups within this area of marketing into to provide focus to your efforts whether you’re just beginning your SEO journey or looking to beef it up How long you can expect to see results after putting in dedicated effort to your spa’s SEO strategy  How SEO works as you put in effort over time and how using paid Google ads can impact your timeline, plus Ryan’s suggestions on how to allocate your time and monetary resources to dedicate to SEO based on where you are in business  How Google Maps and Reviews play into your rankings as a local brick and mortar business, and some insightful stats to help mitigate unsavory or phony reviews    To read the full show notes for this episode including the link to connect with Ryan, visit: http://www.addoaesthetics.com/blog/301   Head to https://meetings.hubspot.com/rfiles to get your spa's complimentary 30-minute SEO audit from Ryan – In the "company name" input field on the form, insert "Addo" next to your company name so he knows you’re a listener!   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“No one will ever care about my business as much as I do.” Ever uttered or thought that before? If you have, you’re not wrong.    While it is true that as the Spa CEO, you will always be the one most invested in seeing your business grow and succeed, there are countless potential (future) team members out there who will see and love your vision, and be excited to help you take it forward.    In this episode, we’re going to shift our perspective over from “I’m struggling to build a team that believes in making this business thrive as wholeheartedly as I do” to “here are our clear and defined priorities, so that we’re all on the same page and working toward our greater growth goals together.” Sound enticing? Then tune in!   In this episode, I discuss:   The critical reason why you need to get all your company’s and team’s to-do out of your brain, off of paper, and into a legitimate project management system  What you should really be focusing your time on as the Spa CEO  My do-not-skip exercise to understand where you’re spending your time and efforts and where to begin in reallocating them  How to set up your project management system so that your team can succeed with becoming aligned with your priorities    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/300   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

While there will always be something new to learn and explore in business, there’s absolutely one truth I know about business that will never change – and it’s that as an entrepreneur, personal development is the most important element of becoming a strong leader for your company.    In this episode of Spa Marketing Made Easy, we’re turning toward the inner layers of our minds and hearts to delve deeper into how to be loving and what it means to be a heart-centered leader. And here to share her wisdom is Danielle LaPorte, a prolific writer, creator, and entrepreneur who has built a wildly successful brand and business that aligns with how Danielle wants to show up in the world with her light, gifts, and spirit.    And in case you’re not familiar with Danielle’s background, she’s a member of Oprah’s SuperSoul 100—a group who, in Oprah Winfrey’s words, “is uniquely connecting the world together with a spiritual energy that matters.” The former director of a future studies think tank in Washington, DC, where she managed a team creating global scenarios. She now speaks about the intelligence of the heart.   Tune in as we discuss:    How to see the story behind the story and begin looking and noticing yourself and those around you with compassion What the heart is wired for and how we can lean into and open ourselves up to Self Compassion, shadow work and being more receptive to Higher Guidance Understanding the seasonal shifts between growth and pausing and how they are in service to one another, especially as an entrepreneur How to release from goals and set your sights on the bigger vision using your heart as a compass    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/299   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Strong leaders and intuitive entrepreneurs tend to have an innate sense of what their strengths are, but like everything in business, knowledge is power, which is why truly assessing your strengths are going to help you become the best version of yourself and leader for your team.  Here to discuss this topic with me is Coach Meesh aka Mechelle Barras, an executive coach, certified StrengthsFinder coach, Spa CEO of Pure Image Laser and Spa, and coach inside our Growth Factor Framework program. (Yes, she’s a woman of many roles and talents, something that is one of her core strengths as a master at being able to capture your attention and transform that into motivation!) Tune in and learn how completing the StrengthsFinder assessment can help you develop into the Spa CEO you’re naturally poised to be.      In this episode, we discuss:    What the StrengthsFinder assessment evaluates and how to navigate your top strengths findings  How your strengths factor into knowing your leadership style, employee relationships, and overall team dynamic  Why it’s critical to get comfortable with your team being better than you and using your knowledge of your strengths to hire out your weaknesses Knowing where to put your intention and discovering where do I explore more and learn more about your unique strengths   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/298   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays, which also means that the biggest spa sales weekend is right around the corner!    If you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you!    P.S. - Want to hear solo episodes like this in real-time so you can engage in Q&A? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.   In this episode, I discuss:    Why the time to prep your Black Friday promotions is NOW The famous “Buy $100, Give $100” promotion that’s a hit around the holidays  An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/297   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.