27 minutes | Sep 24th 2020

Beyond Recognition: Why Brand Affinity Marketing is the Future.

Marketing is evolving and brands need to change with it to keep up with consumers’ expectations. This week on SOUTH POD we're talking with marketing expert Chris Savage about the secret to success for effective marketing. Chris is the CEO and founder of Wistia, a web-based software solution that helps marketers turn viewers into brand advocates to grow their businesses. Chris will share why brand affinity marketing goes beyond brand recognition to keep consumers engaged longer. Chris will share why brand affinity marketing is the future and break down the steps for building it: find a niche audience, create binge-worthy content, market like a media company, and measure resonance over reach by tracking key metrics. Join the conversation and learn how you can step up your brand recognition game. Become a DIG NATION member today to connect with top tech talent and access year-round content like this at digsouthtechsummit.com.