Created with Sketch.
28 minutes | Sep 22, 2021
Ep. 6 David Cost Vp of Digital & Ecommerce, Rainbow
In this episode you will learn from David Cost: What it takes to re-platform an enterprise brand The importance of 3PL’s in the retail space How the SoundCommerce data platform supported their initiative providing data continuity, order history and engagement data, and sale comps The growth Rainbow has seen since switching to Shopify from DemandWare How Rainbow’s current stack enables them to meet the customer where they are and realize continued growth throughout the pandemic Why Rainbow Shops moved away from headless commerce
36 minutes | May 23, 2021
Ep. 5 Ryan Mason Director of DTC Growth & Strategy, Constellation Brands
Ryan Mason discusses navigating and transforming the direct-to-consumer wine & spirits industry.
29 minutes | Sep 23, 2020
Ep. 4 Mandy Lozano Chief Marketing & Strategy Officer, MiiR
From rural to digital - see how Mandy's personal and professional history made her the perfect candidate to lead growth and strategy at Seattle-based MiiR!
27 minutes | Aug 9, 2020
Ep. 3 Majed Masad Cofounder, Mejuri
Maj Masad discusses building a modern day direct-to-consumer jewelry company with Noura Sakkijha.
20 minutes | Jun 28, 2020
Ep. 2: Nonie Creme Cofounder, BeautyGarde
Nonie Creme discusses the launch of her latest consumer brand and first digitally native DTC ecommerce company, BeautyGarde. TL;DR lashes and brows!In this episode you will learn from Nonie: How this beauty industry pioneer disrupted the masstige and luxury cosmetics industries How to catch the attention of Karl Lagerfeld Key considerations for search and social media Focusing on customer lifetime value to build a successful DTC brand Differentiating personalized customer experiences from first click to doorstep unboxing Understanding the new online luxury shopper experience
20 minutes | May 11, 2020
Ep. 1: Tim Morse Cofounder, Richer Poorer
Tim Morse of SoCal apparel brand Richer Poorer discusses building an omnichannel DTC brand. In this episode you will learn from Tim: How a high-growth apparel brand successfully expanded from wholesale to direct-to-consumer Creative retail problem solving in the era of COVID Transitioning from niche product categories to cross-category assortment and promotion Transitioning from a 3PL warehouse to owned distribution center Key DTC KPIs including contribution margin ROI analysis of marketing campaigns and decisioning on customer lifetime value (CLV) Using ecommerce and DTC as demand signals for your wholesale buyers for omnichannel success You can subscribe to the SoundCommerce Podcast on Spotify, iTunes and Stitcher to ensure that you do not miss any upcoming episodes.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022