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In this episode, I spoke with Shyamala Prayaga from Ford.  She is the Product Owner for Ford’s Autonomous Digital Assistant.  Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of which have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She has done extensive research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and educational use cases that have been published internationally. Shyamala is an active Ambassador for the Open Voice Network, bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance.Here’s how you can learn more about Shyamala’s Digital Assistant Academy You can also find her on Linkedin and Twitter.I am very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The first of which, Sound’s Power and Influence in Marketing is now available for pre-order at soundinmarketing.com. In this first course, we'll explore sound and its origin story, advertising and what it was yesterday as well as today, sound's role in decision making and buying power, and how your brain reacts and responds to sound.Each lesson is broken up into videos, resources and links, and will conclude with “homework” for each section. If the homework sends your brain in a different direction of exploring your brand sound, good!  My hope and goal is that the lessons will help inspire you to think independently of the lesson structure and transition into real life application and innovation.  After taking this course, students will have a fundamental grasp of sound in marketing as well as an awareness of the new sound marketing tools and platforms available. Students will understand that sound in marketing is an accessible and attainable tool for brands both big and small and that the future of brand success and relevance lies in experimentation, exploration, and diversification.The follow-up course, Exploring and Defining a Sonic Identity is anticipated for launch sometime in April.  Next week, we’ll be hearing from Shyamala Prayaga where she’ll be speaking on the autonomous voice of Ford and her own course through the Digital Assistant Academy.  A must listen for sure.Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today I continued my conversation with Roger Kibbe, Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefit voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities that voice holds for us all.Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears!For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode Roger Kibbe, Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias. Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears!For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode we conclude our interview with the Lead Sound Design Engineer at General Motors.  We discussed psychoacoustics, how to keep the sound in the background for optimal  functionality, and how less is more.Thank you again to General Motors for making this interview possible.  I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Kicking off Season 3 is Jay Kapadia, Lead Sound Design Engineer at General Motors. Jay primarily designs interior and exterior sounds for all vehicles.  He is the main composer for Pedestrian Friendly Alert Functions on electric and autonomous vehicles.  In this episode, we discussed sound and healing, universal sound and its language, acutonics, and premium audio experiences.Thank you again to General Motors for making this interview possible.  I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Season Two is a wrap.  This episode is a list of highlights I put together looking back at all the massive amount of knowledge I learned from all my spectacular guests.  Season Three is premiering Tuesday December 8th with my very special guest Jay Kapadia of General Motors.  You won’t want to miss it!Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.In order of reference in this episode:01:23--Episode 36 and 37 I spoke with Alex Woodrich of Why Do Birds about their Hyundai Pavilion project for the 2018 Winter Olympics in South Korea.02:56--Episode 38 and 39 I spoke with Jonathan Wolff who created the iconic Seinfeld theme.04:37--Episode 40 and 41 was a great conversation with Vijay Iyer of AMP Sound Branding about the important question: does your music fit your brand or does your brand fit your music?06:36--Episode 42 and 43 was with Roger Sho Gehrmann of Pandora Studio Resonate.  We discussed the importance of streaming advertising and how it is a separate medium from TV and should be treated accordingly.09:04--Episode 48 and 49 was with Noelle Silver from HackerU.  We discussed that the AI we create can only be as knowledgeable and diverse as its teacher.  Diversity in the workforce is not only essential, it's beneficial to our company.10:56--Episode 50 and 51 was a deep dive into Amazon Alexa with former Chief Evangelist Dave Isbitski where he talked about….all the things.13:48--Episode 52 and 53 were exploring directional sound with Joe Pompei of Holosonics.  Through his technology, public advertising could be revolutionized.16:12--Episode 56 and 57 was a walk through of some great work that sound agency Sixieme Son has put together over the years with some great insight on the future of sonic branding.For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada.  In 2020 alone, Sound in marketing is hugely important.  People are not relating to brands in the same way as they did even one year ago.  They are looking for transparency and honesty from brands.  A more conversational driven marketing approach is necessary for the post pandemic consumer.A great resource for the tail end of our discussion was the 20 Thousand Hertz episode on Netflix’s “Ta Dum” which I highly recommend checking out.  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. Let’s make this world of sound more intriguing, more unique, and more and more on brand.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand.  Audio touchpoints are not only increasing but they are becoming smaller and smaller pockets of expression.  If you have sonic territory understanding and a sonic DNA in place, you can then start building your “sonic device intimacy”.  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. Let’s make this world of sound more intriguing, more unique, and more and more on brand.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Today’s episode Keri Roberts and I talk about sonic branding and how to better understand it and how to “get started” creating your brand sound.  We also talked directly to the voice community about being mindful of accessibility as well as simplifying our marketing to the non voice community.Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast.  She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend. You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. Let’s make this world of sound more intriguing, more unique, and more and more on brand.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Today’s episode I spoke with Keri Roberts.  We spoke about inclusion and representation as well as how the voice community is advancing as a whole.  Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast.  She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend. You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. Let’s make this world of sound more intriguing, more unique, and more and more on brand.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei.  A lot of exciting examples of what is happening in the world of directional sound as well as a lot of future thoughts. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound.  With only $2000 seed capital, Holosonics was created to commercialize directional sound technology.  Holosonics is now the world leader in providing highly directional sound products, with thousands of installations worldwide. Joe gives us some great examples of its real life usages such as in museums, libraries, and even in outdoor billboard advertising. Don’t forget to follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.   

Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground exploring lots of different nuances of smart speaker capabilities both for personal and business use.  Believe me when I say we are no where near discovering all there is to know about voice but with Dave’s knowledge, this episode and the last should get you a little closer to understanding what Amazon Alexa can do.  You already know your customer and you probably already have the data at hand.  The difference and true power of voice marketing is that you’ve probably never had a customer that’s talking to you in the moment. For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat.  You can also find him on Twitter @thedavedev as well as any of the Voice First conferences and summits that are going on all over the place right now. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground in this episode and the next exploring lots of real world usages for smart speakers in both personal and business use.   We started as an auditory society.  Talk wasn’t cheap. Talk was incredibly valuable.  Let’s bring back that art of communication. For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat.  You can also find him on Twitter @thedavedev as well as any of the Voice First conferences and summits that are going on all over the place right now. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open source society of voice first technology, limitations between platform accessibility and a huge opportunity for more access to your content simply by having an intention for accessibility at the beginning.  The voice community has a very unique opportunity, as a fairly new community, to really explore the inclusion of all.  We could also avoid some or all of the mistakes that older communities have made thus far where cultural and societal voices have been omitted.   You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

In today’s Sound In Marketing episode, we talked about how AI and human operator diversity is key and that the lack of representation of people with disabilities in the machine learning workplace needs to be more fully explored. We referred to this really excellent expose that Noelle was involved with about AI technology assisting art curators in logging and documenting information.  Can Robots Make Art.  Truly fascinating so don’t forget to check it out. Although AI has given us the ability to document and research and log far more information than a human being can, it is still only as good as it’s human operator counterpart.  We need to be inclusive of all in the voice first technology industry. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Today’s Sound In Marketing episode I conclude my interview withAndrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design..  We talked about augmented reality, personal audio experience, audio etiquette, advertising evolvement, and multi modalism.Sound advertising and multi modal experiences are happening.  Where does your company and brand fit in?For more on the Sound in Marketing podcast, you can also follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. Let’s make this world of sound more intriguing, more unique, and more and more on brand.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design.  We talked about cohesive audio experiences, accessibility options through hearables and hearing aides, audio augmented reality, audio ethics, gaming sound experience, and ambient pass through.  Consumers now expect premium sound experiences.  A low end sound experience presented by your brand could potentially lose a customer.For more on the Sound In Marketing podcast, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. Let’s make this world of sound more intriguing, more unique, and more and more on brand.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io.  We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key.Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach.You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. Let’s make this world of sound more intriguing, more unique, and more and more on brand.This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.