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Jenny Lewis is the Chief Marketing Officer and President at The Knot Worldwide, where she leads all Marketing, Insights, and Editorial initiatives for the company and its 19 global brands across 16 Countries. With expertise in scaling two-sided marketplaces and growing and advancing the visibility and impact of well-known brands, Jenny was the Head of US and Canada Marketing for Uber and UberEats prior to joining The Knot Worldwide. As one of Uber’s earliest marketing hires, she helped transform the start-up into an iconic household name, and was the driving force behind a number of product and brand-defining initiatives, including UberPOOL and the brand’s COVID-19 response campaign. You’ve likely heard of The Knot as being a hugely popular website for wedding planning. But today you’ll see there’s much more to the brand than that. In this episode you’ll learn: How Jenny has harnessed the power of being a generalist in her marketing career Why it’s so important to engage in active conversation with your customer base in order to stay authentic and current in the space How they acknowledge FOMO’s meaner cousin FOMU – or Fear of Messing Up in their products, visual language, and brand voice Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Jeff MacDonald is the Social Strategy Director here at Mekanism. A born teacher, we’ve been learning from him ever since he joined the Mekanism team in 2015 as our first Experience Designer. Jeff has been named one of the 15 advertising executives leading the charge into generative AI by Business Insider and he’s our in-house AI guru. He currently works alongside strategists and creatives to bring as many innovative social firsts to clients like Adobe, AT&T, Cricket Wireless, Q-tips, and Lenovo. Jeff uses creative prototyping and social listening to inform the creation of experiences that bring people together for shared moments of wonder. Today we’re talking all about AI and what it might mean for the future of creativity, marketing, and much more. In this episode you’ll learn: Adoption of early tech including AI and generative content creation services is key to staying ahead of the curve The long-lasting impression augmented reality, generative AI, and applications of Web3 technologies can have on your audience How AI can work for us and help us bring even more humanity into our creative work Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Julia Perez, CMO at OWYN, is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and CORE Water, it’s actually kind of her superpower. Her continued success in the health and wellness space led her to the role of Chief Marketing Officer at OWYN, which stands for Only What You Need, a plant-based nutrition company best known for its ready-to-drink protein shakes. OWYN is currently the #1 best selling plant protein shake in the US. In this episode you’ll learn: How OWYN is cleaning up the sports nutrition industry with transparency, education, and an empowering message Where Julia stands on the Ozempic trend and how OWYN fits in Why you shouldn’t forget about the big picture when looking at segmented data The value of being an early adopter and in love with your industry Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Lisane Basquiat is an entrepreneur and growth champion in addition to being the older sister of artist Jean Michel Basquiat. After a successful corporate career in staffing and operations at financial institutions like American Express and Prudential, she decided to pivot her experience into helping shape individuals’ personal growth. She’s now the Founder and CEO of Shaping Freedom, a personal growth company that trains individuals to strengthen and amplify their personal power through internal congruence. With her family, she recently developed the King Pleasure exhibit, a retrospective on her brother’s art, which opened in Los Angeles after a successful run in New York City. In this episode you’ll learn: How maintaining the personal and professional balance is key to personal health The importance of organic team-building exercises to rebuild and internally scale an organization How to best handle a career pivot and transition to potentially see your personal growth How she brought personal reflection, remembrance, and insight to the process of honoring her brother, Jean Michel Basquiat, through the new King Pleasure exhibit Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

David Mogensen, VP of Marketing at Uber, oversees a global team of marketers responsible for building the Uber and Uber Eats brands across more than 70 countries. Before Uber, David held leadership positions at Google, YouTube, and BMW, giving him extraordinary insight into marketing, brand positioning, and advertising, which he shared with us. In this episode you’ll learn: In marketing, good communication is key. And internal communication is at least as important as external communication. Know the user, know the magic, and connect the two. It’s a Google mantra, but it works across the board. Good management is ultimately planned obsolescence. Set your team up to work so well, that they don’t even need you. Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Ciara Anfield’s Harvard MBA education led her into marketing roles at big companies like JP Morgan Chase and Johnson & Johnson. Now in her 15th year at Sam’s Club, Ciara serves as the Chief Member and Marketing Officer for Sam’s Club where she oversees a broad portfolio of responsibilities that collectively make up Sam’s Club’s end-to-end member strategy. In this episode you’ll learn: It may sound simple, but by putting the customer first, you can accelerate every other part of your business. Connect in new and interesting ways and meet your customers where they are. Carve out the time to be strategic and methodical in your thinking. It’s all too easy to let the urgency of a big project move you forward without deeper reflection. Have the audacity. Take risks. Be bold. Marketing is one of the few places in a business where risks are welcome. After all, you’d rather have your marketing team take risks than your finance team. Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Nate Checketts is the Co-Founder & CEO of Rhone, a premium men's performance lifestyle company founded in 2014, and the entrepreneurial spirit has been with him since childhood. Before the age of 30, Nate had founded four companies, including one of the first iPhone apps Mangia, whose patents were later acquired by the San Francisco 49ers. Nate’s interests have always been broad and ambitious, and over the years he’s learned that there’s more than one way to be an entrepreneur. But when sales and marketing attribution gets tough to decipher, he reminds his team that it’s all about the brand all the time. In this episode you’ll learn: Curiosity and wonder are powerful. Good entrepreneurs, no matter their experience, are always full of questions. Use data to find out what crucial subsection is missing in your market, and do your best to fill that gap. Product quality is number one for new customers. Gone are the days when you could get away with great branding, great advertising, and a mediocre product. When you spend your ad dollars the right way, performance gets much more effective over time. Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Jesse Bongiovi’s Hampton Water rosé is as much a lifestyle brand as it is a Wine Spectator darling. Bongiovi started the company with his Notre Dame college roommate, Ali Thomas, and the brand took off through spot-on social marketing that included Happy Half Hour livestreams during lockdown. There’s another co-founder at Hampton Water, Bongiovi’s famous father, Jon Bon Jovi, whose love of the “pink juice” during their Hamptons summers inspired the brand. A famous parent can help, but Bongiovi, who walked onto the Notre Dame football team, is determinedly building a bartender-referral network, innovating rosé cocktails and creating a year-round lifestyle positioning for Hampton Water. In this episode you’ll learn: Success is not owned, it is leased and the rent is due every day After the launch year, you can’t ride the PR train so much Why marketers should figure out how to destigmatize traditional categories for new consumers No one thinks they're 60 , everyone thinks they are 25 Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Before any consumer product or service comes to market, there is a history of B2B activity that’s already taken place. Supplyframe CMO Richard Barnett serves the full range of engineers, manufacturers, supply-chain experts and B2B brand leaderswith a continuous loop of online resources, such as Hackaday for engineers, business connections across manufacturing and supply chains and predictive trends that go on to imbue new applications. Rooted in a Stanford education in political science and international policy, Barnett chose globalization over academia. Now, at Supplyframe, he’s focused on fulfilling the individual’s need to connect, learn and grow. In this episode you’ll learn: Sometimes, what you choose not to do is as strategic as what you choose to do. It’s important to be transparent with your team about the roles they play in the grand mechanism of the business. When everyone knows where they fit into the machine, they will be empowered to succeed. Keep it simple. Richard and his team tell each other “Piggy Doggy Bunny” as a reminder not to overcomplicate things. Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Magnolia Bakery is a popular destination in New York City, and it's common to find residents and tourists lining up to buy perfectly iced cupcakes and other sweet treats. Now, CMO Eddie Revis is helping turn Magnolia Bakery into a global D2C brand. Magnolia’s Breakfast Loaves video, a remake of comedian Liam Kyle Sullivan’s early YouTube hit, Muffins, went viral, immediately landing with millennial targets. Revis does it, in part, by daring his creative teams to pitch their craziest ideas. It’s no surprise that his career spans agencies, starting with a high-school internship, and big brands, such as Chobani. In this episode you’ll learn: If you have an idea that could be unstrategic but it’s wild and awesome, share it anyway The great thing about the agency side is you get to focus on impact As a client, you think about impact and the repercussions that making that decision is going to have across the business If you really want to learn about the company as a new CMO, share an office with the CFO Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

It can feel impossible to express the human condition, so we look to great artists, writers and even advertising creatives to do the job. Pranav Yadav, Founder and Global CEO of Neuro-Insight, saw how inconsistent people were doing field interviews–one memorable study tried to find out why people gamble in Las Vegas. A more innate truth was to be found in neuromarketing, which measures neural signals by electrodes to track emotional responses. Yadav brilliantly reads the data and helps marketers, including TJ Maxx and Anheuser Busch, make ads that both stir emotions and hit the right pitch. In this episode you’ll learn: What neruomarketing is and how it’s innovating the way brands are built. What people say in the first hour of a focus group is different from what they say in the second or fourth hour and it really doesn't correlate to actual in-market purchase behavior. Creative is an idea that engages people, but an ad has the additional responsibility of associating the brand at the peak emotional moment. The beauty of life is that if you are open enough to learning, it teaches you everything you need to know. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Seth Matlins, Managing Director at Forbes CMO Network, was only seven years old when marketing claimed his future. He was transfixed by the founder of the Pet Rock, who had brazenly turned construction rubble into a viral sensation, the tulip mania of the disco era. Matlins’ first marketing job was to be part of the team that was turning another earthly resource–water–into the highly valuable, branded asset, Evian. His career spans advising some of the world’s most iconic brands and promoting civic ideals, such as voting and truth in advertising. At Forbes, Matlins markets marketing to marketers, as more than a byproduct of data but a role that is vital to a company's future growth. In this episode you’ll learn:. While data is important, interpreting that data is the real magic. Why each and every employee at a company is responsible for driving the business forward. To be a great brand, you need to be both differentiated and valuable. Differentiation is easy, but how you express the value of that differentiation is the challenge. Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

In this special edition episode of The Soul & Science Podcast, Jason shares his discussion with author, zen teacher and monk Koshin Paley Ellison during the launch event for his new book, Untangled. Untangled is a welcoming guidebook to finding expansive ease and joy through the Eightfold Path, one of Buddhism’s foundational teachings. In his book, Koshin, shares anecdotes from his life dealing with abuse and discrimination as well as the path of teachings from Eastern and Western wisdom traditions. Together, Zen teacher and monk, Jungian psychotherapist, and the co-founder of the New York Zen Center for Contemplative Care, Koshin Paley Ellison, and Jason Harris, Co-founder & CEO of creative agency, Mekanism, discuss how to incorporate these teachings of untangling our suffering and the path of freedom in our everyday lives.In this episode you’ll learn: When unfortunate circumstances arise, rather than ask yourself, “why me?” ask yourself, “why not me?” Slowing your mind and becoming more intentional are key to living a fulfilling life. It’s important to confront your fears, not to be enveloped by them. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

To this day, investor, founder and dreammaker, Bing Chen fondly recalls his first big-screen experience. It was “Beauty and the Beast” and the movie, along with the Disney brand magic to make dreams come true, have inspired Chen’s own prolific suite of businesses: AU Holdings, a family of companies that incubates and invests in creators; Gold House, a collective of multicultural leaders who bring equity to multicultural communities through strategic investment and promotion; and Aum Group, a premier multicultural film fund. True to this era’s version of dream-making, Chen’s early career at YouTube was to develop and market online creators–and he has gone on to build influential audiences and support global feature films. In this episode you’ll learn: The hardest thing in the world is to be a digital creator If you have a platform, you have a responsibility Let your managers run their own teams but align around strategy and run air-cover for each other The difference between achieving success and being truly successful is relentlessness Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Ryan Serhant rose to fame on Million Dollar Listing: New York. Now running his own luxury real-estate company, SERHANT., he is the star of his own billion dollars in listings. From building a personal brand, de facto for CMOs, to creating a global business and writing best-sellers, Serhant is an intuitive marketer. “The greatest businesses of the next generation aren't going to be those that are disrupted purely by technology, they're going to be those that are disrupted by marketing,” he says. Forged by downturns–as a young soap actor, his character was killed off by 2007’s writer’s strike–Serhant became an agent, just as the mortgage crisis tanked the market in 2008. Starting SERHANT. on pandemic’s eve, his hedge-funder’s brain continues to find opportunities where others flee. In this episode you’ll learn: • How people are given amazing opportunities, but do jack shit with them • Be the best when everything (and everyone else) is the worst • Take care of the work and the work will take care of you • The 3Fs: Follow up; follow through; follow back • Expand and brand–focus on that every day Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

CAULIPOWER, the first to-market, cauliflower-crust frozen pizza is a major player in the growing “good for you” food category. Chief Marketing and Growth Officer Stuart Smith joined the nascent company in 2019, which was founded by his wife, Gail Becker. After baking countless cauliflower pizzas from scratch for their children, Gail noticed the need for a quality frozen cauliflower pizza. The brand was brilliantly launched leveraging the buzz-building skills of the pair - both Stuart and Gail had successful careers at global PR giant Edelman. Stuart uses his PR savvy to shape a broader marketing plan - such as elevating campaign ideas that prove memorable enough to earn their own media. Smith tells us his unique origin story- he is our first Oxford PhD scientist turned marketer - and shares how data brings clarity to decisions. In this episode you’ll learn: Good strategists create clarity out of noise, they recognize patterns in data A sales team will get you on the shelf, but you need marketing to get it off The next great CPG idea is being shared now on social media in the form of recipes, meal preps and healthy-eating hacks To think through something or seize a new idea, spend more time talking to people A big idea should be good enough to earn its own media placementBrought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Tero Isokauppila grew up in a fairy-tale setting on land his ancestors settled on 13 generations ago in Finland. The family farm forms the roots of his company, Four Sigmatic, a highly functional foods business that helps people focus, gain energy and relax. But this Finnish nomad strayed far from home to build it. Through careers in consulting and online marketing, across continents, Isokauppila has made mushrooms, some native to Finland's deep forests, and other nutrient-packed ingredients, into a functional foods mainstay sold at behemoth retailers like Target and Walmart. He talks about marketing research on PubMed and Amazon reviews, his love for podcast advertising and a career journey befitting a storybook. In this episode you’ll learn: If it’s good enough for a Viking, it’s good enough for a banker Read your 3-star reviews on Amazon, they wish you were better No one cares about the mushrooms or the coffee, it’s how it makes them feel You don’t tattoo Harley Davidson on your arm after your first ride Basic nutrition is the white belt, sleep the purple, mind health the black The Four Sigmatic name is part of an ethos of nerdy and geeky Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

Shira Feuer is the CMO of Trinny London, the social-media driven beauty brand founded by entrepreneur, CEO, and style icon Trinny Woodall that generated $72m by December 2021. For the last four years, Feuer has helped build the global brand and its passionate following, the Trinny Tribe, overseeing revenue growth, customer acquisition and retention, brand and product marketing and prolific, highly engaging digital content. After a career round 1 in banking, which served to establish the Canadian in London (Feuer could tell during the job interview finance wasn’t for her), she started over as an unpaid agency intern, graduating to social media and digital marketing positions at Burberry and Walt Disney. In this episode you’ll learn: Decisions start in the heart but are rationalized in the brain To market to women, understand what they want, then meet those needs Sell products that are good and worth it because people will talk Cross-platform marketing spots don’t have to be twins, but need to be siblings Sustainability is quickly moving from hook to table stakes Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

In a special live recording from New York’s Advertising Week, the week’s episode features Shake Shack CMO Jay Livingston. Livingston, who has held top marketing roles at Bank of America and BarkBox, is emulating Shake Shack’s foundational, high-low strategy of elevating basic fare and democratizing fine dining on a national and global scale. It was a pattern set by founder, New York City restaurateur Danny Meyer, whose first Shake Shack was a cart in a park across from his Michelin-starred restaurant. Now, Shake Shack is well on its way to becoming a billion dollar burger brand. Seeding each restaurant in local chef and art cultures, Livingston upholds Shake Shack’s emphasis on quality ingredients and premium experiences. He’s also venturing toward a mass advertising test, morphing Instagram fame to TikTok and putting a virtual Shake Shack in Sims 4. In this episode you’ll learn: It’s tempting to stick with what works, but dabble in what’s new. Great companies build marketing and product development side-by-side. Listen to what focus groups tell you, but don’t let them run the company. Think before you quit, you might be leaving a good network and foundation. Shake Shack’s new drive-throughs prove the adage, never say never. Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement

There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they’d work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of revenues through online channels, just a few of Lester’s marketing feats. In this episode you’ll learn: Soda psychology is grounded in our earliest memories. Three-quarters of the population is trying to make healthy adjustments. When something seems stupid, that’s your cue to figure out a better way. That humility will take you from knowing nothing to expertise. Data science surrounds us, but your soul processes the insights Brought to you by Mekanism. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5720836/advertisement