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If you aspire to join the ranks of wealthy entrepreneurs, reading is an invaluable skill. Books lead us into new ways of thinking, help us push through the tough times, and teach us how to become successful business men and women.   On today’s podcast, we are looking at books every entrepreneur should read in 2022  Here are the 3 books covered:   • Radical Candor – Kim Scott   • Good to Great – Jim Collins   • Shoe Dog – Phil Knight

Messages travel faster with design. All in all, design is becoming more important to businesses than ever before. Everybody perceives design based on their experiences and memory. A design created with customer’s preference in mind goes a long way to make the business appeal to their target audience.   On today’s podcast, we are looking at why design is important for your business?   Here are the 3 points covered:   • Creates an identity for your business   • Boost marketing  • Visual aesthetic and appeal

If you have never cleaned your list, you are paying for inactive subscribers and subscribers who are not even seeing your emails. Email list cleaning the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid. On today’s podcast, we are looking at why you should clean your email list.  Here are the 3 points covered:   • Limit your unsubscribers   • Decrease your spam complaints  • Increase open rate

Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and the competition, and why they should choose you is vital. On today’s podcast, we are looking at the benefits of working with a specialist marketing agency. Here are the 3 points covered:   • Fresh perspective and ideas  • The latest trends, systems and software  • Saves you time and money

The new year is the perfect time to take a fresh look at your website. While we’re looking ahead to 2022, it’s a great time to revisit your website to make sure that it’s up to date and gives potential customers and clients what they need as well as being a virtual shop front for your business. On today’s podcast, we are looking at 3 website updates you need for 2022  Here are the 3 points covered:   • Security updates  • Design updates  • SEO updates

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority.  On today’s podcast, we are looking at external link building practices for SEO Here are the 3 points covered:   • Make the links relevant   • Link to reputable sources  • Slow & steady rule

Social media has changed the way we live our lives. From the way we get our news to the way, we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay. In today’s podcast, we are looking at essential social media marketing statistics for 2022  Here are the 3 points covered:   • 83% of marketers believe the quality of social media posts is more important than the quantity (HubSpot)   • 79% of consumers expect brands to respond within a day of reaching out over social media (Sprout Social)   • Each person spends an average of 2 hours & 25 minutes on social networks & messaging (Global Web Index)

Scaling a business isn’t easy. It’s hard. Scaling up can be a daunting process for many start-ups, especially if they don’t have the right resources or systems in place to support growth. Although scaling a business does come with its challenges, you can overcome them and achieve sustainable growth in the long run. In today’s podcast, we are looking at 3 secrets to help you scale your business  Here are the 3 points covered:   • Asana    • SEO  • Recruit the right people

As a marketer at any experience level, keeping up with marketing changes isn’t always easy. But, to succeed in the fast-paced marketing world -- and maintain a sense of relevance with your audience -- it's vital to stay ahead of them.  In today’s podcast, we are looking at marketing trends to watch in 2022 Here are the 3 points covered:   • Audio content    • Companies will prioritise social responsibility      • Virtual events will continue

Keyword research is the process of finding and analysing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.  In today’s podcast, we are looking at keyword research: the beginner’s guide Here are the 3 points covered:   • How to find keywords ideas?    • How to choose the right keywords?     • Should I choose a short tail keyword or a long tail keyword?

Coming up with creative content ideas on a regular basis is not an easy task. Taking time to develop your ideas for creating content will ensure that your content is targeted and will achieve your goals, for your business and your audience. In today’s podcast, we are looking at how to generate effective content ideas   Here are the 3 points covered:   • Answer questions from Quora    • Research your competitors     • Analyse your SEO efforts

It’s no surprise that social media is super important when it comes to your business. Social media is how you connect with clients and potential customers; it’s how you give your company and brand that authentic personal touch. Still, to become an expert on social media, you’ll have to go further than posting content randomly without a strategy. In today’s podcast, we are looking at the 3 habits of successful social media experts. Here are the 3 points covered:   • They utilize the different social media platforms in different ways   • They track & analyse the important data   • They engage & connect with their customers

As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. In order to pull off successful reactive marketing pieces, you have to be quick off the mark. In today’s podcast, we are looking at the rise of reactive marketing   Here are the 3 points covered:   • Increase relevancy & reliability   • Increase engagement     • Build brand awareness

For any business with an online presence, website traffic is important; the more visitors you have, the more opportunities you have to make your brand known. This is why a sudden drop in search engine traffic is a terrifying prospect, as it ultimately means business losses and lower revenue. In today’s podcast, we are looking at the common reasons your website traffic is dropping  Here are the 3 points covered:   • Page load speed  • Server issues     • Missing domain security

With so many tasks to do at hand, entrepreneurs may often find themselves not having enough time to accomplish it all within a 24-hour time frame. It’s crucial you maximize every second of every day.   In today’s podcast, we are looking 3 secrets to becoming a more productive entrepreneur Here are the 3 points covered:  • De-prioritise non-essential activities   • Ace your morning   • Learn the art of saying no

Marketing principles guide your marketing strategy and help your business stand out from the competition. It encapsulates your entire business’s approach to gaining customers. If your marketing strategy is too narrowly focused on any one aspect, it misses the point. In today’s podcast, we are looking at the principles of marketing Here are the 3 points covered:   • Create awareness  • Drive conversions    • Focus on retention

Email marketing proves time and time again to be one of the most effective avenues in digital marketing. While some think email is a declining channel, it can be a very effective marketing tactic. The right strategy provides recipients with more information than a simple print advertisement, with minimal intrusion into their daily lives. In today’s podcast, we are looking at how to master your email marketing strategy. Here are the 3 points covered:   • Streamline your subject lines  • Ensure your emails are mobile-friendly   • Personalise your campaigns

Everyone, from professional marketers to small business owners, makes marketing mistakes. But even if you make some mistakes, you should be ready to learn from them, by discovering more about your audience and what exactly works for them. In today’s podcast, we are looking at digital marketing mistakes to avoid. Here are the 3 points covered:   • Targeting the wrong keywords  • Wasting money on PPC  • Avoiding hard work

Increasing sales, especially online, is a pretty constant marketing objective but the competition can get tough. When consumers have thousands upon thousands of products just a few clicks away, how can you differentiate your business and stand out? In today’s podcast, we are looking at how to increase my online sales. Here are the 3 points covered:   • Improve your digital marketing efforts  • Improve your SEO efforts  • Improve your website navigation

Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate your site. The better your site structure, the better your chance of ranking higher in the search engines. In today’s podcast, we are looking at why is website structure important for SEO? Here are the 3 points covered:  • It helps Google understand your website  • Better user experience    • Influences your brand’s site link