This conversation with Bond Halbert, son and protege of legendary copywriter Gary Halbert, is like sitting in on a master class in how to find and capitalize on big ideas in your marketing from product development through filling your bank account with big sales dollars.

Listen and learn about:

Bond’s childhood direct marketing mentorship under his father, legendary copywriter Gary Halbert
How the Gary Halbert’s Boron Letters formalized what he had already taught his son Bond
Why Bond believes solopreneurship is a smarter and easier way to make more money
The struggle some small business owners experience in lack of support from family and friends
Why it’s almost impossible to totally bomb when you have the right offer
How to identify a big idea and easily keep it current and relevant
How big ideas can become a springboard for multiple revenue opportunities
Lessons learned from how people sort their mail
The real origin of the “gun to your head” marketing story
Why it could make sense to hire a VA before automating a task
Going beyond big ideas for marketing to finding big ideas in product development
How to use tools like Google and Reddit to find undercover big ideas
The importance of knowing the primary usage of your advertising channel
How to make your ads stand out from your competition
Where the really big money is and what it takes to play there
How to effectively frame the value of your offers
Gary Halbert’s secret “killer close” formula for high-end offers
How strong big ideas reframe your prospect’s perspective to turn a skeptical no into a firm yes
How to get your best prospect to tell you exactly what they want to hear in order to buy

Important Links & Mentions

Gary Halbert Copy Club Facebook Group

The Gary Halbert Letter (Caution: Language)

Bond Halbert’s Website (Caution: Language)

Boron Letters by Gary C. Halbert, Updated by Bond Halbert

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