30 minutes | Dec 21st 2012

The science of making—and breaking—habits (with Charles Duhigg)

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With the new year fast approaching, I’m setting some new goals for myself, and I’m sure you are, too.

My New Year’s resolutions include breaking some of my annoying habits and making some useful ones.

How will you keep your New Year’s resolutions this year?

Well, that’s why I invited the New York Times best-selling author Charles Duhigg to join me on my podcast.

We’ll talk about how to develop new habits, how to kick those bad habits, and, most importantly, how to harness the power of habit to persuade your readers and customers.

How to Create Good Habits (and Break Bad Ones)

Before you listen to the podcast, let me tell you a little bit about Charles Duhigg.

Charles is an investigative journalist for the New York Times, and the New York Times best-selling author of The Power of Habit: Why We Do What We Do in Life and Business (aff).

(If you haven’t heard about his book, it was one of the best books of the year, and has remained on best-seller lists since he released it back in February 2012).

It’s an honor to have him on Social Triggers Insider, and I know you’ll love him. So, press play already!

Download audio file (11-Social-Triggers-How-to-Create-Great_Habits-And-Destroy-Bad-Ones.mp3)

If you enjoyed this podcast, take a second to send Charles Duhigg (twitter handle is @cduhigg) a tweet. I know he’ll appreciate it. You can say something as simple as:

“Just heard @cduhigg on @derekhalpern’s podcast. It was awesome!” – Click to Tweet

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.

What will we cover on this podcast? Here’s a quick summary:

  • How making toothpaste tingle turned a failing product into a multibillion dollar industry

  • Why you MUST harness the science of small wins to turn random, drive-by visitors into raving fans and loyal customers

  • The secrets to understanding how to change old and create new habits

  • L. A. T. T. E. – five practical, easy-to-remember steps for dealing with angry people

  • PLUS – anecdotes about Starbucks, Michael Phelps, and more that will blow your mind.

Right click this link to save the audio as a MP3 file to your computer

The transcript for this podcast is not available… yet. Please check back.

Also, I highly suggest you pick up Charles book, The Power of Habit: Why We Do What We Do in Life and Business (aff). It’s a GREAT read, and it might be the PERFECT gift for a friend who’s looking to change something about themselves in 2013. Check out this trailer:

Now I have a question…

What habits do you plan on breaking or creating in 2013? Tell me all about it in the comments below.

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