37 minutes | Oct 7th 2013

Crazy magician shares GREAT marketing and psychology tactics

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Mark Played

A few weeks ago, I was browsing a book store – yes, I still do that – and I stumbled on this book called “Fooling Houdini” by Alex Stone.

The title grabbed me by throat and said, “Take me home.”

So I did.

As I started reading the book, I realized something: I needed to cancel everything else for the day and finish the book. It was that good.

And it got better.

While reading, I noticed I was taking a ton of notes – lessons about business, life, marketing, and psychology. And that’s when I decided, I’m going to get Alex Stone on my podcast if it kills me.

(I got your back :-D)

Luckily, he wasn’t too hard to track down, and today I’m PUMPED to share our discussion with you.

Fooling Houdini: What magicians, jugglers, and psychics can teach you about marketing

What can the world of magic teach you about becoming a better salesman and marketer? This deep dive discussion with Alex Stone, New York Times best-selling author of Fooling Houdini (affiliate) will reveal the answer.

More specifically, you’ll learn:

  • Why “experts” aren’t always right. And when they’re wrong, they’re REAL wrong.
  • The secret to becoming a master performer (as it relates to magicians, salesmen, communicators, and more).
  • Why jugglers drop the ball at least once (and how this helps you WOO your customers).
  • The psychological principle behind a multi-billion dollar industry – and how you can take advantage of it.
  • And much more.

Download audio file (17-Social-Triggers-Crazy-Magician-Alex-Stone-Shares-Great-Marketing-and-Psychology-Tactics.mp3)

A short while into this podcast, we reveal a story about why experts aren’t always right. And when they’re wrong, they’re real wrong.

So, what I want you to do is this:

After you hear that story, tell me about a time when an expert was wrong in your life. It could have been a teacher, a family member, a boss, anything. What happened? Leave a comment.


Did you know Social Triggers Insider is now on iTunes?

If you enjoy this series, please take a few seconds and leave an honest review. There are 322 reviews and with your help, we can hit 350. You see, I could sell discussions like this, but I choose to give them away for free. All I ask in return is a little review ;-).

Right click this link to save the audio as a MP3 file to your computer

The transcript for this podcast is not available… yet. Please check back.

Social Triggers is hiring an online training course product developer. More details right here

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Mark Played