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Social Triggers Insider with Derek Halpern
54 minutes | 2 years ago
How Street Artist Marc Ecko Launched A Billion Dollar Clothing Company
Today I’m pumped to share the unusual story behind how Marc Ecko turned his love of street art into a billion dollar clothing company. You see, like most artists, he got the “itch” early on, but he abandoned his craft for a much more stable career move – pharmacy school. He didn’t last long though, and he soon dropped out to launch a clothing company. He shares everything on this new Social Triggers Insider podcast, and here’s why I’m excited to share this with you: Marc Ecko’s Secrets to Success in Business Here are 5 reasons why you should listen to this podcast today: 1. This isn’t some “rosy” tale of crazy success. Yes, he built one of the largest clothing companies, but he flirted with failure and beat it. It’s inspiring. 2. He’s a commercial artist. He never “sold out,” but he did turn his art into a successful business. All business owners should take note. 3. If you’ve ever stressed about designs or logos, you’ll see what Marc Ecko – the street artist – thinks about logos. It might surprise you. 4. Have you ever thought, “It’s gotta be hard to build a business based on creativity?” If yes, you’ll see how Marc Ecko makes it sound like anyone can do it. 5. And more. Download audio file (16-Social-Triggers-How-Street-Artist-Marc-Ecko-Launched-A-Billion-Dollar-Clothing-Company.mp3) “Logos are guns without ammo” – Marc Ecko – Click to Tweet When you’re done, leave a comment sharing your BIGGEST insight – and how it’s going to help you. Or, have you ever walked away from pursuing one of your dreams because you went after what you thought was “more stable?” What happened? Share your story as inspiration! Also, one more thing… As I mentioned on the podcast, Marc Ecko has a new book out. It’s called Unlabel: Selling You Without Selling Out. I received an advanced copy and read it in like 2 days. It was a book I just couldn’t put down. If you’re a creative, and you’re looking to make a living from your work, I believe this book will be the book you reference for years to come. So, I highly suggest you pick up the book here on Amazon. That’s an affiliate link, but trust me – it’s not for the commissions. I use book sale numbers to ensure I continue to land the BEST guests on Social Triggers Insider. Period. I should also note: By now, as a Social Triggers subscriber, you probably know I’m an avid reader, successfully reading a few books each week. And I can honestly say this is one of the better books I’ve read in the last 12 months. Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. There are 317 of them and we need to hit 350! Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back. Social Triggers is hiring an online training course product developer. More details right here
0 minutes | 4 years ago
There are 2 types of passion: One is good. The other is very bad.
There are 2 types of passion: One is good. The other is very bad. I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the difference. I find myself walking the line between these “good” and “bad” passions. Especially when it comes to my business. You may notice the same thing. So, here’s what I’d like to hear from you… Leave a quick comment sharing your personal experience with each type of passion. Also, if you know someone who may struggle with the same issue, can you do me a favor? Share it. Also, here’s what else you can expect from this 30 minute interview: * There are two types of passion. One is good. The other is very bad. Find out which one you have and why. * Two simple ways to break bad habits: distract and replace. Adam walks you through each example in the video. * Why you should read Adam Alter’s new book Irresistible. Here’s the audio version: Download audio file (ADAM_ALTER_-_audio_only.mp3) Download the Audio Version of the Interview
39 minutes | 4 years ago
The psychological reason why you should sell what you know
Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.” Just writing that today makes me feel like an idiot. Why? As Sweet Brown would say, “Ain’t nobody got time for that.” Reading 1000s of books, research papers, and then spending months (if not years) figuring out how to IMPLEMENT the stuff takes time. And… “Ain’t nobody got time for that.” But check it: There’s a psychological reason why you SHOULD sell what you know. Even if they can find what you know somewhere else at no cost. Why You Should Sell Your Expertise On today’s podcast, I brought Francesca Gino, a Harvard professor and author of the book Sidetracked (aff), on Social Triggers to talk about why people only trust information with a price tag. Download audio file (17-Social-Triggers-Why-you-should-sell-what-you-know-with-Harvard-professor-Francesca-Gino.mp3) (If you can’t see the audio player, here’s the MP3 download). Also, if you get a second today, can you please leave a review on iTunes? Reviews are how iTunes rank podcasts – and taking 10 seconds to leave a review will be a HUGE help. Thank you! We cover a lot more game-changing insights in addition to that, so download this podcast and listen today. You’ll see: * why people CHOOSE to wait in line for hours for something they can find somewhere else… instantly. * Why creating “rituals” can help you perform high stress tasks better. * And more. When you’re done, since I mentioned a mental block I had about business, I’d love for you to share one mental block you think you have preventing you from getting what you want. Leave a comment or send me an email at news@socialtriggers
69 minutes | 6 years ago
Tim Ferriss On Suicide, Fear of Failure, And The Secret to Success
Tim Ferriss thought about killing himself… …Now he’s a best-selling author, wildly successful investor, and entrepreneur. On this new podcast, for the first time ever, Tim Ferriss talks about his troubled beginnings — and how he became the Tim Ferriss we know today. And you can listen to the whole thing for free. We go deep. People always ask Tim questions like, “How do you sell so many books, “how do you land equity deals,” and “how do you get so much traffic?” But those questions are misguided. Here’s why: There are other battles fought – and won – behind the scenes. And These skirmishes, while rarely talked about, have the biggest impact on whether you live a status quo life or an exceptional life. Want to know more? Tim and I talk about all of this and more on the podcast. Download audio file (22-Tim-Ferriss-On-Suicide-Fear-of-Failure-and-The-Secret-to-Success.mp3) (And here’s the MP3 download link) Note: Want the transcript? Download it right here. Also – if you like this podcast, and want me to host MORE podcasts just like this, please go to iTunes and leave an honest review. More specifically, we’ll cover: * The quickest way to cure any bad mood (use this when you’re feeling down, mad, or just need a pick-me-up) * What happens when people crack under pressure – and how to prevent it from happening to you. * How to eliminate the fear of failure TODAY * And of course: how Tim Ferriss became the Tim Ferriss we know today (a best-selling author, wildly successful investor, and entrepreneur). Now listen to the podcast. And if you have any experience with anything we talked about, I’d love for you to open up in the comments. Both Tim and I talk about the good and the bad. And it’s OKAY if everything isn’t as perfect as it seems on the outside. Share your story in the comments. Show Notes: 1. The Tim Ferriss Show (His podcast) 2. The Tim Ferriss Experiment (his tv show) 3. “Productivity” Tricks for the Neurotic, Manic-Depressive, and Crazy (Like Me) P.S. I’ve had an on and off again relationship with podcasting. And while this is the first podcast I released in more than a year, I believe it was worth the wait. So listen to it today.
45 minutes | 7 years ago
HA! You won’t BELIEVE what this guy did at dinner. And that’s why he’s successful.
Share on Facebook I recently read Adam Braun’s new book, “The Promise of a Pencil(affiliate link)” And let me tell you – it was GREAT. I could spend this whole blog post raving about how great the book is… …But instead, I’m going to share just one story inside his book that SHOCKED me (and I’m not easily shocked). This story reveals an important insight into why Adam was able to become so successful and has been able to inspire such change. You’re going to love it! Here’s what happened… Adam was at a nice restaurant in NYC eating a fancy steak dinner. After backpacking, on a shoe string budget, all over the world, I could only imagine how great that steak must have tasted. He was invited to this dinner because he had interviewed for a prestigious consulting company and they were going to offer him a job. The company took everyone out to celebrate with steak and champagne. He finished his steak and watched as the waiter began clearing plates. That’s when he noticed another, perfectly cooked, UNTOUCHED steak on a plate being taken from the youngest female partner at this consulting company. All she ate was the vegetables and left the juicy steak behind. Imagine what must have been going through Adam’s mind – what would have been going through YOUR mind if you were in his position. He was thinking, “I want that steak.” So he did what most of us would never have the cojones to do: he SNATCHED that steak off the woman’s plate. OMG. Reading this story in his book, I got embarrassed FOR him. Because really, who does that? But what’s strange is this: The fact that he had the confidence to do it is what mattered. Adam tells the WHOLE story on this new Social Triggers Insider podcast. Download audio file (21-You-Wont-Believe-What-Adam-Braun-Did-At-Dinner-And-Thats-Why-Hes-Successful.mp3) (If you can’t see the audio player, here’s the MP3 link). And you’ll hear more than just this steak story in this new podcast. His new book is, I think, a collection of “the principles that separate winners from losers,” but we don’t just talk about the book. Instead, I get him to reveal stuff he doesn’t even mention in his book or in other interviews. Things like: * The ONE secret to success most people NEVER talk about. * The Big Reason Why You Need To “Do Something On The Side.” * The BEST way to deal with naysayers. * And more. So listen to this today. And I highly suggest you buy his book “Promise of a Pencil.” Do you dig this podcast? Leave a review on iTunes. If I hit 400, I’ll start releasing podcasts more regularly And then here’s what I want you to do: Leave a comment telling me what you’re trying to build, and WHY you’re doing it. Who are you helping? What’s your big mission? Describe what you want to do in detail. I will pick 10 people who leave a comment to send a copy of this book to. It won’t be random. I’m going to pick the comments I like most. So leave one now and I’ll pick the winners on Friday, March 21st, at 5pm Eastern. I should also mention that, whether you leave a comment or not, you really should pick up this book. His memoir was a quick, inspirational read. And he’s donating ALL of the proceeds from the book to his non-profit, Pencils of Promise. So just getting this book could help a kid get access to education. Personally – I plan on buying a copy for myself, and for a friend.
37 minutes | 7 years ago
There are three types of people – who are you?
According to Adam Grant, the New York Times best-selling author of “Give and Take,” there are three types of people in the world. Givers. Takers. And Matchers. Which one are you? And does it matter? As you’ll soon see, the answer is YES. The most successful people in the world are Givers. But some of the least successful people are also givers. What separates the two? A Discussion with Adam Grant, NYT Best-Selling Author of Give and Take Download audio file (20-Social-Triggers-The-Three-Types-of-People-Which-One-Are-You-with-Adam-Grant.mp3) (If you can’t see the audio player, here’s the MP3 link). If you dig this podcast, make sure you say hello to Adam Grant on Twitter. Here’s the link. In addition to talking about these three types of people, we also cover: Why some givers succeed while others fail How using this one phrase will help you get more donations (this works for non profits and crowd-funding) The ONE thing you should consider before you help anyone And more. When you’re done, share two separate stories in the comments: 1. Tell me about a time when you offered someone help – and it paid off for you and them. 2. Tell me about another time when you offered someone help – and it came back to bite you. Leave a comment below. Also – if you loved this discussion, I can be sure that you’ll love his book, Give and Take. Pick it up on Amazon right here: Give and Take(aff). Do you dig this podcast? Leave a review on iTunes. More reviews helps us with our rankings. Help a brother out!
42 minutes | 7 years ago
You can’t make everyone happy – stop trying
This past weekend, the day before I was set to give the closing keynote at the financial bloggers conference, a woman walks up to me, interrupts my conversation, and says, “I won’t be at your talk tomorrow, but don’t be a douche.” “Oh?” I said. And she went on. “I don’t subscribe to your site, and I don’t watch your videos. You’re always yelling and I don’t like it…They had Ramit Sethi last year, and he was a douche” The guy sitting across from me, the guy I was originally talking to starts laughing. “She keeps putting her foot further and further down her throat.” I’m mischievous, so I humored her. You Can’t Make Everyone Happy – And You Shouldn’t “Ramit’s a good friend… You ever stop to think that maybe I don’t want you as a subscriber? Or maybe that you not being a subscriber hurts you more than it hurts me?” “Maybe, but I’m not the only one who thinks this,” she said, desperately trying make her point mean something to me. The whole scenario was hilarious. And I’m sharing it today for two reasons. #1 People always have an opinion on what you do. It’s up to you to assess the source of the opinion, and choose whether or not you should ignore it. This lady was over the top, and sure, maybe I do yell a lot and should consider it… …or I could look at the 50 other people I met at the conference who told me, “Derek – I love your stuff.” Interesting. And the next point… #2 People don’t have an opinion on everything… They don’t have opinions on things like brain surgery, rocket science, physics, or anything complicated. They only have opinions on things like what clothes you should wear. Or what color your website should be. Or anything that’s “on the surface.” Why do people have these surface level opinions? On this new podcast with Adam Alter, the New York Times best-selling author of “Drunk Tank Pink” (Aff) we talk about just that. And we also go over some other interesting things like: * The scientific case for why Apple products are the smart choice for creatives * Why people have an opinion on almost everything * Why you should never use the color red as your website background * Why single women should wear the color red (I know that has nothing to do with business, but the data was so interesting that I had to share it). * And more. Download audio file (19-Social-Triggers-Why-People-Have-Opinions-On-Almost-Everything-And-More.mp3) (If you can’t see the audio player, here’s the MP3 link). Then, what I’d love for you to do is share an interesting story where someone gave you criticism. Criticism that was worth as much as that time you stepped in… Leave a comment. And if you know someone who battles with taking some criticism too seriously, pass this along to them. They may find this enlightening. Do you dig this podcast? Leave a review on iTunes. More reviews helps us with our rankings. Help a brother out! P.S. Another person at this same conference asked me how I deal with haters, and whether or not they offend me. For that, take these words from Chris Rock to heart: “You can only offend me if you mean something to me”
37 minutes | 7 years ago
Crazy magician shares GREAT marketing and psychology tactics
A few weeks ago, I was browsing a book store – yes, I still do that – and I stumbled on this book called “Fooling Houdini” by Alex Stone. The title grabbed me by throat and said, “Take me home.” So I did. As I started reading the book, I realized something: I needed to cancel everything else for the day and finish the book. It was that good. And it got better. While reading, I noticed I was taking a ton of notes – lessons about business, life, marketing, and psychology. And that’s when I decided, I’m going to get Alex Stone on my podcast if it kills me. (I got your back :-D) Luckily, he wasn’t too hard to track down, and today I’m PUMPED to share our discussion with you. Fooling Houdini: What magicians, jugglers, and psychics can teach you about marketing What can the world of magic teach you about becoming a better salesman and marketer? This deep dive discussion with Alex Stone, New York Times best-selling author of Fooling Houdini (affiliate) will reveal the answer. More specifically, you’ll learn: Why “experts” aren’t always right. And when they’re wrong, they’re REAL wrong. The secret to becoming a master performer (as it relates to magicians, salesmen, communicators, and more). Why jugglers drop the ball at least once (and how this helps you WOO your customers). The psychological principle behind a multi-billion dollar industry – and how you can take advantage of it. And much more. Download audio file (17-Social-Triggers-Crazy-Magician-Alex-Stone-Shares-Great-Marketing-and-Psychology-Tactics.mp3) A short while into this podcast, we reveal a story about why experts aren’t always right. And when they’re wrong, they’re real wrong. So, what I want you to do is this: After you hear that story, tell me about a time when an expert was wrong in your life. It could have been a teacher, a family member, a boss, anything. What happened? Leave a comment. Also… Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. There are 322 reviews and with your help, we can hit 350. You see, I could sell discussions like this, but I choose to give them away for free. All I ask in return is a little review ;-). Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back. Social Triggers is hiring an online training course product developer. More details right here
39 minutes | 7 years ago
Use this framework – close your next client (the return of the Social Triggers podcast)
When you break down some of the best sales pitches, you’ll notice something that can change your business. You’ll notice that being GREAT at sales has nothing to do with “natural talent.” (As far as I know, there’s no “sales gene.”) Instead, when you break down the pitch, you’ll find that the world’s greatest salesmen follow a framework for selling. A framework that’s repeatable. A framework that anyone can learn. A framework that YOU can learn – and be better at selling TODAY. What is it? Here’s the Deal… I’m PUMPED to announce the return of the Social Triggers Insider podcast. Because on this NEW podcast, I’ve got an amazing guest. His name is Mike Del Ponte, and he’s going to share a sales framework he used to sell more than $100,000 of a product that did not yet exist – and MORE. Who is Mike Del Ponte? He’s the co-founder of Soma, a beautiful water filter that took the world by storm. It started with an idea, a successful Kickstarter campaign that raised $147,444 in less than 10 days, and desire to change the game in what was a “boring” water filter industry. I bought mine last week ;-). You’ll hear the full story, and get proven frameworks and tactics you can begin using in your business TODAY below: Download audio file (14-Social-Triggers-Use-this-framework-Close-Your-Next-Client-with-Mike-Del-Ponte-of-Somawater.mp3) Now if you’re as excited as I am about the return of the Social Triggers Insider podcast, I need your help. You see, these podcasts often take me 5 days of prep time. It’s a TON of work, and it’s one of the reasons why I put it on hiatus for a few months. But I started to get emails from people who wanted to see my podcast back in action. People who said this: “Quite possibly the most informative, useful, and practical podcast I subscribe to. You’ll take something useful away from every episode and his guest speakers are among the leaders in the field!” So I caved. My goal has always been to be one of the BEST websites for entrepreneurs on the web – and to do that, the podcast is ESSENTIAL. So, what do I need your help with? Two things. #1 I’d love for you to listen to the podcast today, and leave a comment telling me how you plan on using this sales framework in your business. After all, the podcast isn’t about me. It’s about you, and the value YOU get from it. I just want to hear how it’s going to help #2 I plan on doing this podcast weekly, and the only way to ensure you don’t miss out on each episode is to subscribe via iTunes. (Plus, you’ll find the archived podcasts, each of which is AMAZING on iTunes… including one with Tim Ferriss). If I’ve ever helped you with my free content, I’d be thankful if you left an honest review today. It will take you less than 30 seconds, it won’t cost you a cent, and it will be a HUGE help. Use this link – and fire up iTunes. (click the little blue link that says “View in iTunes”) Thanks! Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back. Note: It appears that the 4P framework was originally taught by Michael Masterson (or Mark Forde). So, thanks for that.
46 minutes | 8 years ago
How to Make Better Decisions In Life And Work
A few weeks ago, this guy asked me “Should I quit my job to start my own business?” This guy, and many other people who read Social Triggers, need help making tough decisions just like this. Decisions like: “Should I quit my job?” “Should I start a business?” “Should I invest in my education?” “Should I end my relationship?” “Should I fire an employee?” And that’s why today I’m excited to share this new podcast with Dan Heath, a NYT best-selling author of two (and soon to be three) books. Decisive: How to Make Better Decisions in Life and Work Before you jump into this podcast, I want you to think about a tough decision you’re currently trying to make. Then I’d like you to imagine how much better you’ll feel when you finally MAKE THAT DECISION. Why? Because when you’re done listening to this podcast, you’ll learn how YOU can make better decisions in life AND work. I’ll also reveal how you can win a free copy of their new book. Download audio file (15-Social-Triggers-Decisive-How-to-Make-Better-Decisions-in-Life-and-Work-Dan-Heath.mp3) Who is Dan Heath? Dan Heath is the NYT best-selling author of Made to Stick and Switch. And now he’s got a NEW book that he just released called Decisive: How to Make Better Decisions in Life and Work (affiliate link). As you’ll hear in the podcast, this book shows you how to make tough decisions the RIGHT way. Now leave a comment below. Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back.
45 minutes | 8 years ago
Viral marketing secrets revealed by Ivy League professor Jonah Berger
What’s the secret to successful viral marketing? An Ivy League professor, Jonah Berger, released a new book this week called Contagious: Why Things Catch On< And in this book, he reveals a simple framework that you can use to make your content and products go viral. (That means you'll be able to entice your readers and customers to talk about your stuff!) After appearing on Good Morning America and NPR, he's now a guest on the Social Triggers podcast (an obvious next step, right? :-D) Listen to the podcast here: Contagious: Why Things Catch On A couple of years ago, I stumbled on some of Jonah Berger’s work while scouring through the academic journal databases. And I even featured him on Social Triggers (I shared his research behind creating viral content and how bad press helps sales). But today, on this episode of Social Triggers Insider, I asked him to reveal some of his new and BEST ideas about generating word of mouth for your business. Download audio file (13-Social-Triggers-Viral-marketing-secrets-revealed-by-Ivy-League-professor-jonah-berger.mp3) The one thing I want you to pay close attention to is the framework he developed for what he calls “Social Currency.” It’s a 3-step framework, and he covers it in complete detail on this podcast. And if you dig it, help Jonah Berger out by sharing this article on Facebook and Twitter. You may even find that your friends and colleagues will thank you for introducing them to this podcast! Listen to this podcast where Ivy League professor reveals the secret to great viral marketing – Click to tweet Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back. What next? Now I’d like you to do two things: If you think what you learned will help you get more people to your business, leave a comment letting me know how. The one thing I LOVE about research like this is that it’s insanely practical. And I love to hear how entrepreneurs like you plan to use it. If you’d like to learn more about Jonah Berger’s book, pick up a copy of it on Amazon (aff). No hard sell here because the book truly sells itself. (If you’re curious, there are 6 main things that you must learn to make your products and content go viral. We covered Social Currency and Practical value on the podcast. But in his book, he goes over the 4 other things: Triggers, Emotion, Public, and Stories). Also, if you want to say Hello to Jonah Berger, you can hit him up on Twitter right here. Or visit his website right here.
58 minutes | 8 years ago
To Sell is Human by Dan Pink (Free Audio Download)
This guy spits in the face of “old school sales tactics,” and I’m happy that he did it. Here’s the deal: We live in a world where we’re all in sales. You. Me. Everyone. Whether we’re trying to convince our bosses to give us a raise, persuade our children to do their homework, enticing investors to part with their money, or turning a prospect into a client, we’re all in the selling business now. The problem is there are some sleazebag salesman that give honest people like you and me a bad rep. What’s weird is, I thought these hucksters were just bad people, but I’ve come to discover otherwise. It turns out that some old school sales trainers actually teach their students to lie to get the sale… Head meet desk. Introducing Dan Pink’s “To Sell is Human” That’s where “this guy” comes in though… Meet my man Dan Pink. He’s the New York Times best-selling author of books like Whole New Mind and Drive, and he’s got one of the most viewed TED talks on the internet. (He made science go viral) Well, he’s got a new book that just came out that slams these old school sales tactics, and he shows us THE NEW WAY to sell without being sleazy, slimy, or salesy… …And I persuaded him to reveal some of his TOP TIPS for selling in 2013 and beyond on my podcast Social Triggers Insider. Download audio file (12-Social-Triggers-The-Right-and-Wrong-Way-To-Sell-In-2013-with-Dan-Pink.mp3) Note: The bonuses are no longer available, but we still recommend you pick up the book. As I mention on the podcast, you’ll learn the ins and outs of selling and more. Quick Question For You… Have you ever had a HORRIBLE—or FANTASTIC—experience with a salesperson? Share your story in the comments. What made it great? What made it bad? Be as specific as possible, but please refrain from mentioning specific company names. Also, if you liked what Dan Pink had to say, I suggest you grab his new book “To Sell is Human” on Amazon right here (it’s 45% off) (aff) What do we cover in this master class? The 3 myths of becoming great at sales (hint: there’s no “selling gene”) The definitive answer to “Is selling ethical?” How to Close More Deals Without Compromising Your Values The secret behind selling confidently (Warning: if you don’t, you’re toast) The NEW “ABCs” of Selling (and How to Take Advantage Of Them) The Contrast Principle (It’s The Secret Weapon Of Great Persuaders) The Big Problem With Being An “Empathetic Salesman” (and What To Do Instead). And More. Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back.
30 minutes | 8 years ago
The science of making—and breaking—habits (with Charles Duhigg)
With the new year fast approaching, I’m setting some new goals for myself, and I’m sure you are, too. My New Year’s resolutions include breaking some of my annoying habits and making some useful ones. How will you keep your New Year’s resolutions this year? Well, that’s why I invited the New York Times best-selling author Charles Duhigg to join me on my podcast. We’ll talk about how to develop new habits, how to kick those bad habits, and, most importantly, how to harness the power of habit to persuade your readers and customers. How to Create Good Habits (and Break Bad Ones) Before you listen to the podcast, let me tell you a little bit about Charles Duhigg. Charles is an investigative journalist for the New York Times, and the New York Times best-selling author of The Power of Habit: Why We Do What We Do in Life and Business (aff). (If you haven’t heard about his book, it was one of the best books of the year, and has remained on best-seller lists since he released it back in February 2012). It’s an honor to have him on Social Triggers Insider, and I know you’ll love him. So, press play already! Download audio file (11-Social-Triggers-How-to-Create-Great_Habits-And-Destroy-Bad-Ones.mp3) If you enjoyed this podcast, take a second to send Charles Duhigg (twitter handle is @cduhigg) a tweet. I know he’ll appreciate it. You can say something as simple as: “Just heard @cduhigg on @derekhalpern’s podcast. It was awesome!” – Click to Tweet Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. What will we cover on this podcast? Here’s a quick summary: How making toothpaste tingle turned a failing product into a multibillion dollar industry Why you MUST harness the science of small wins to turn random, drive-by visitors into raving fans and loyal customers The secrets to understanding how to change old and create new habits L. A. T. T. E. – five practical, easy-to-remember steps for dealing with angry people PLUS – anecdotes about Starbucks, Michael Phelps, and more that will blow your mind. Right click this link to save the audio as a MP3 file to your computer The transcript for this podcast is not available… yet. Please check back. Also, I highly suggest you pick up Charles book, The Power of Habit: Why We Do What We Do in Life and Business (aff). It’s a GREAT read, and it might be the PERFECT gift for a friend who’s looking to change something about themselves in 2013. Check out this trailer: Now I have a question… What habits do you plan on breaking or creating in 2013? Tell me all about it in the comments below.
53 minutes | 8 years ago
The simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)
Before you become a highly-paid expert, you must first BE an expert. Yep… That means you can’t “fake it til you make it,” but instead, you’ve got to be a REAL expert. “How?” Ever since Malcolm Gladwell released Outliers, the world believes it takes 10,000 Hours or 10 years to become an expert. But what if I said “FORGET years!” In the latest Social Triggers Insider master class, Tim Ferriss shares a simple framework for becoming an expert in weeks… or even DAYS. How to Become World-Class At Anything In Days (Not Years) In the below discussion, the New York Times best-selling author Tim Ferris and I talk about: A simple but POWERFUL method for learning anything in weeks instead of years How the fear of public failure can drive you to do anything How to make a monumental task idiot-proof by using Warren Buffett’s “Margin of Safety” DS3: The secret behind the 4-part framework for mastering anything And much, much more. (Also, if you scroll down, you’ll notice I have a promotion that’s running. Check it out!) Download audio file (10-Social-Triggers-How-to-Master-Anything-In-6-Months-with-Tim-Ferriss.mp3) What’s your BIGGEST insight from this episode of Social Triggers Insider? Share it in the comment section. Right click this link to save the audio as a MP3 file to your computer The transcript is currently unavailable. Check back in a few days Now, here’s what I want you to do… Step 1: How will becoming a highly paid expert impact your life? Leave a comment and let us know! Step 2: Follow me on Twitter, and share a link to this promotion with at least 1 friend. Step 3: Grab a copy of 4-Hour Chef on Amazon (the hardcover version) (aff). Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, leave an honest review.
49 minutes | 8 years ago
How to Eliminate “Wallet Closing Words” From Your Emails, Sales Pages, and Speech
There are words that REPEL your customers… Words that stop them—dead in their tracks—from buying whatever it is you’re selling. Words that are so prevalent that you’ll be SHOCKED to hear that they’re HORRIBLE when it comes to communicating with your prospects and customers. But today, on Social Triggers Insider, you’ll see what those words are, and MORE. So grab a pen and paper and listen to the latest episode of Social Triggers Insider. The Psychology of Language (with Michael Fishman) In the below discussion, Michael Fishman and I talk about: How Your Words Shape The Perception Of Your Products and Services How to Eliminate Wallet Closing Words from Your Writing Why 100% Comprehension Is Vital For Businesses Communication The 4Cs of Crafting Language That WOWS Your Customers That said, press play! Download audio file (09-Social-Triggers-The-Psychology-of-Language.mp3) Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. I’m so close to 100 reviews, and I need your help to get there After you’re done listening to this discussion, I want you to share “one” thing you learned… and how you plan to apply it to your business… in the comment section. Why? Because I want you to commit to growing your business, and I believe your comment will keep you accountable. Want to know what my key takeaway was? It’s this: Writing tip: “Don’t think OF the market. Think AS the market.” – @michaelfishman – Click to Tweet Right click this link to save the audio as a MP3 file to your computer The transcript is currently unavailable. Check back in a few days Want to learn more about Michael Fishman? For over 20 years, Michael Fishman has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories. He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men’s Health publishing brands, and has worked on products and/or collaborated with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Dean Ornish and many others. Currently, among his equity roles are The Future of Health Now, an online health information community, and SpendLessTV.com, which for 3 years has been serving consumers with video and blog content to help them live abundant lives. Michael leads the annual Consumer Health Summit, the preeminent invitational forum for CEOs, entrepreneurs and marketing leaders which he created in 1994. He is also a frequent and well-received speaker who shares how marketing language, customer care and work culture combine to take companies from merely good to the beloved best at what they do. Now It’s Up to You… What’s the ONE thing you learned from this discussion? And how do you plan on using it to your advantage? Leave a comment.
35 minutes | 8 years ago
How to Create Great Presentations (tips from the CEO of the top presentation design firm)
If you think, “Derek, I’ll never have to give a presentation,” consider this: You may have to land a big client, create a compelling sales video, speak at a huge conference, or go on a job interview… …It doesn’t matter. Each scenario requires a presentation, and if you want to get what you want, you better know how to nail it. Question is how? How to Create Presentations that Resonate What’s the difference between a great and bad presentation? You might think it’s all about the content, and while that may “sound” right, it’s false. I know this because I learned it the hard way. Back when I started speaking, I was a smart guy with a mic on a stage. And while my information was solid, people rated my first ever presentation as “average.” Average? Me? No… I knew my content was top notch. I knew that everyone could benefit from what I shared. I knew if people implemented one tip they’d see a surge in sales. But I didn’t ignore the feedback. I bought LOADS of books about giving great presentations, watched all of the most popular TED talks, and practiced so much that my neighbors probably thought I was crazy. Husband: “Why is Derek always talking to himself at 2am?” Wife: “I don’t know, but lock the doors.” And while I got MUCH better, I can tell you this: my presentation skills “tipped” from good to great after I stumbled on Nancy Duarte’s work. I’m going share exactly what I learned in just a minute… But first, no joke! A few months after I read one of her books, I gave a presentation and someone walked up to me and said “Derek, you were easily the best, most practical presentation at this conference.” Then, another person said “I saw you speak and loved it. Rock on for that presentation. It’s one that sticks out for me.” To say I’m thankful Nancy’s work is an understatement. Over the last 18 months I’ve been booked for more than 20 speaking engagements, and more conference directors keep referring me to other conference directors as an in-demand speaker about online marketing. How cool is that? But now it’s time I share the wealth… It’s now time that you learn exactly what I learned to create great presentations. Instead of rehashing someone else’s work, I thought, “Hrm. I wonder if I could convince Nancy Duarte to come join me on Social Triggers Insider?” Well, she said yes! Introducing Nancy Duarte, CEO of Duarte Design In the below discussion, Nancy Duarte spills all of her best tips about giving great presentations. These tips apply to any kind of presentation. Job interviews. Client meetings. Big conferences. And yes, even blog posts. You’re going to love it. Download audio file (08-Social-Triggers-How-to-Create-Great-Presentations-that-Resonate-with-Nancy-Duarte.mp3) Also, leave a comment on this post to let me know you favorite piece of advice from Nancy Duarte. Additionally, if you have any interesting stories to share about your speaking engagements, tell those too. Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. I’m currently at 74 reviews, and would love to get to 80 before the end of today. Listen to this audio now, and learn: The different types of presentations—and how Nancy Duarte’s advice applies to all of ’em How to Create Your S.T.A.R moment (When you have to communicate ideas… even when you’re not presenting… this information is gold The 3 types of arguments—and how to use each of them The art of the repeatable soundbite (You’ll love this) And more Right click this link to save the audio as a MP3 file to your computer Right click this link to save the transcript as a PDF file to your computer. Want to know more about Nancy Duarte? Nancy Duarte is the founder and CEO of Duarte Design, the world’s leading presentation design firm. She also blogs here. With more than 100 employees, Duarte Design has worked with Apple, Facebook, Ford, GE, Google, Twitter, and many other of the world’s most elite and prestigious companies in the Fortune 1000 and Silicon Valley. Duarte also worked with Al Gore to develop the presentation that became the Academy Award-winning documentary “An Inconvenient Truth.” And it gets better. Nancy is the best-selling author of two of the best books about designing and giving great presentations on the market, “Resonate: Present Visual Stories that Transform Audiences” (aff) and “slide:ology: The Art and Science of Creating Great Presentations (aff).” If You Have An iPad, Watch This Video… As I mentioned in the audio, below is the video to Nancy Duarte’s book Resonate on the iPad. It’s cinematic, interactive, and media-rich. It’s everything you could have ever want from a book on an iPad. And Now I Pass It To You… What was your favorite piece of advice from this discussion with Nancy Duarte? I’d love for you to share your opinion, while also telling me about your experience with giving presentations.
39 minutes | 9 years ago
Why We Buy What We Can Get For Free
Today I’m super excited to introduce the latest edition of Social Triggers Insider. You’ll learn: Why people buy what they can get for free Why you should design your website for the “Homer Simpsons” of the world Why people overvalue their work (better known as the Ikea Effect) And much, much, more In addition to the short video below, you’ll love the special guest on the audio portion of this master class. Why Selling From Your Blog Is Okay—and What To Do With Those Who Complain About It Look at that freeze frame… Whoops. Quick. Press Play! “I happily sell products and services from my blog.” – Click to Tweet Introducing Dan Ariely, A NYT Best-Selling Author, And A Leading Behavior Economics Researcher Look. If you’re an entrepreneur who sells software, consulting, information products, or coaching… …the secret to thriving in today’s overcrowded marketplace requires you to MASTER the fields of psychology and human behavior. And that’s why I’m pumped to have Dan Ariely on this episode of Social Triggers Insider. Download audio file (07-Why-People-Buy-What-They-Can-Get-For-Free-And-More-Insights-About-Human-Behavior-with-Dan-Ariely.mp3) Dan Ariely is a professor of Psychology and Behavioral Economics at Duke, and his research has been published in leading economics, psychology, and business journals. In addition to that, he’s the best-selling author of “Predictably Irrational” and “The Upside of Irrationality.” Ever since I started Social Triggers, people have asked me what books do I read, and what blogs do I read. While I’ll likely never publish my complete reading list (you’ll be scared by it, trust me), I can tell you that I happily read Dan Ariely’s blog, and every book he gets published. Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. Here’s a list of his books: 1. Predictably Irrational (This book is one of the reasons why I became obsessed with understanding psychology as it relates to marketing. The study where he talks about decoy pricing is priceless. 2. The Upside of Irrationality (In this podcast, we cover a ton of what he covers in this book, but it’s still a worthwhile read). 3. The Honest Truth About Dishonesty (This is his new, yet to be released book, which I haven’t read yet, but I hope to get my hands on it soon…) Note: When you buy those books through my link, I earn a commission. It’s paltry, but I’m including the link for one main reason: I’m curious to see how many people listen to my book recommendations. Right click this link to save the audio as a MP3 file to your computer. Right click this link to save the transcript as a PDF file to your computer. Now I Pass It To You… Have you ever dealt with the “I can get it for free guy?” How did you handle it?
45 minutes | 9 years ago
The #1 Sales Killer On Your Site—And How to Get Rid Of It For Good
How would you enjoy suddenly having an influx of people, “chomping at the bit,” ready to buy whatever it is you’re selling? It would be insanely great! But what holds those people back… preventing you from experiencing the surge that you deserve… is something that I believe 95% of people (and businesses) suffer from. I call it the “customer coma.” So, first, I’ll tell you all about it… and then I’ll give you the “smelling salts” you need to eliminate it forever. How People Accidentally Lull Their Customers Into A Coma (Do you make these 3 mistakes?) Like this video? Share the tweetable. “You don’t need to be interesting to not be boring.” – Click to Tweet How To Wake Up Your Customers with Sally Hogshead’s 7 “Fascination Triggers” Now that you watched that video… If you want to captivate your readers and customers with wonder, awe, and fascination, you’ll love this discussion with Sally Hogshead. You’ll learn the 7 Fascination Triggers that are proven to persuade people to take action. And this isn’t opinion… it’s fact. Sally conducted a research study with a major marketing organization and stumbled on these triggers after analyzing the data. So, without further ado, listen to this edition of Social Triggers Insider now. Just press the play button the audio player below. Download audio file (06-Social-Triggers-How-to-Captivate-Customers-with-These-7-Fascination-Triggers.mp3) Who is Sally Hogshead? Sally is the Chief Fascination Officer of Fascinate, Inc. She is an international keynote speaker, with proprietary research published by both HarperCollins and Penguin. She’s also the author of the GREAT book “Fascinate: Your 7 Triggers to Persuasion and Captivation” and the founder of the newly released website How To Fascinate. She also blogs at her blog SallyHogshead.com As a matter of fact, did you know there are 49 different personality types? Find out which one you are by checking this out. Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. For a quick summary, here’s what you’ll learn during this episode of Social Triggers Insider: How Marilyn Monroe captivated the world with what’s known as a wet voice… and then you’ll see how you can apply it to your business. How to keep people on the edge of their seats… waiting for whatever it is you’re selling… and then happily buying it with little to no questions asked. Why people do things they’re not supposed to do… and how you can take advantage of that to pull in more sales. Plus… you’ll find that everything we talk about during this masterclass is backed up by DATA. And much, much more Right click this link to save the audio as a MP3 file to your computer. Right click this link to save the transcript as a PDF file to your computer. What Should You Do Now? You’ve learned about what I call “the customer coma,” and studied the 7 Fascination triggers from my discussion with Sally Hogshead. Now it’s time to put this knowledge to work… Follow this simple 3-step formula: Step 1: Pick A Fascination Trigger Before you write your next piece of content, decide which fascination trigger you’d like to press. There’s 7 of them. (Power, Lust, Mystique, Alarm, Prestige, Vice, Trust). Step 2: Avoid Putting Your Customers Into “The Customer Coma” After you write your content, make sure you’re not putting your customers into a coma with “toning it down syndrome.” (I tell you all about that during the video). Step 3: Celebrate Watch the results pour in… and then let me know how it worked out for you by leaving a comment below. And then… Don’t forget to check out Sally Hogshead’s new website “How to Fascinate.” Now let me know what you thought about this Social Triggers Insider masterclass by leaving a comment below.
32 minutes | 9 years ago
Why People Bought The White iPhone… When They Wanted The Black One
Back when the iPhone 3G first came out, people had two options: They could buy the black iPhone or the white iPhone. You may think people made their decision based on their color preference, but as you’ll soon find out, it’s not that simple. When people buy products, the reason why they buy is mysterious at best, and at worst, you’re left wondering “what the heck?” However, today, you’re going to learn how people make choices, and more importantly, how you can influence those choices—Social Triggers style. As smart entrepreneurs and business owners, I shouldn’t need to sell you on why this is important, so keep reading. The Art of Choosing To understand what makes people buy one product over another, I invited Sheena Iyengar to join me on the latest episode of Social Triggers Insider. Download audio file (05-Social_Triggers-Why-People-Bought-The-White-iPhone-Even-When-They-Wanted-The-Black-One.mp3) Who is Sheena Iyengar? The short of it is this: Sheena is a professor at Columbia Business school, and the author of the book “The Art of Choosing (aff).” In addition to receiving high praise from Malcolm Gladwell—”No one asks better questions, or comes up with more intriguing answers”—Sheena has given three TED talks and is recognized as a world-renowned expert on choice. Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help. In other words, you would be silly to miss out on this episode of Social Triggers Insider. Her insights have personally helped me accomplish a TON online. (For example, you may remember my article about “How to Increase Sales by 600%.” Well, that was based off of her research). What else will you learn during this Social Triggers Insider master class? Here’s a list: Why people bought the white iPhone—even when they wanted the black one How the “Magazine Rack Effect” helps you organize your products and services Why you need to give people a choice—even if you plan to make it for them How price positions you as the “go to” product choice in an ultra-competitive market place And much, much more. Right click this link to save the audio as a MP3 file to your computer Right click this link to save the transcript as a PDF file to your computer. Also, during the episode, we talked about this research. So, if you’d like to dig into the academic stuff, there’s your link :-). Here’s What You Need To Do Next… Now that you listened to this episode of Social Triggers Insider, here’s what you need to do next: Education is meaningless without action. So, tell me what you learned from this episode, and how you plan to apply it to your business in the comment section. If you enjoyed this episode, do me a favor and share it on Twitter or Facebook. Or better yet, send a personal email to one of your friends whom you’d think would love this. This part is important. I’m currently at 51 reviews on iTunes, and I need to get to 70 reviews. If you have a few seconds, can you please go to iTunes and leave me an honest review (after subscribing). And now that’s out of the way… If you absolutely love these Social Triggers Insider episode, make sure you sign up for the Social Triggers email newsletter. In addition to these master classes, you’ll receive never before released content that will help you improve your business.
31 minutes | 9 years ago
How These 3 Small Tweaks Lead to Lasting Results (with Timothy Wilson)
No matter what you do, you’re in the business of changing behavior. If you’re looking to sell products and services, you’ve got to get your target customers to switch from their trusted brands to your brand. And if you’re looking to improve yourself on a personal level, you’ve got to change your own behavior. Question is what’s the secret to changing behavior? The 3 Ways to Change Behavior: Story Editing, Story Prompting, and “Do Good, Be Good.” You know the deal: Smart entrepreneurs who want to thrive in today’s overcrowded market place must master the fields psychology and human behavior. And that’s why I invited Timothy Wilson, the best-selling author of “Redirect: The Surprising New Science of Psychological Change (aff)” and “Strangers to Ourselves (aff),” to join us on this edition of Social Triggers Insider. Download audio file (04-Social-Triggers-How-Small-Behavior-Tweaks-Lead-To-Lasting-Results-with-Timothy-Wilson.mp3) In addition to being an author, Timothy has published over 100 articles in industry leading scholarly journals, has been cited by many major newspapers, and is the Sherrell J. Aston Professor of Psychology at the University of Virginia. And if you remember the book Blink by Malcolm Gladwell… well, much of Tim’s research from his first book “Strangers to Ourselves” was cited in that break-away best-seller. To learn about these three tactics (story editing, story prompting, and “do good, be good), and more, listen to this episode of Social Triggers Insider by pressing play above. Did you know that Social Triggers Insider is NOW on iTunes? It debuted at the #2 podcast in Business, and #1 podcast in Management and Marketing. To get this episode, subscribe to Social Triggers Insider on iTunes here What can you expect from this edition of Social Triggers Insider? You’ll learn: How mystery grabs attention—and KEEPS IT The fascinating nuance of human behavior called “The Pleasure Paradox” The 3 effective ways to change your behavior (with real life examples) The one exercise that can make you happier and more successful (it’s called “Best Possible Selves”) And much more So, listen up! Right click this link to audio as a MP3 file to your computer Right click this link to save the transcript of the audio to your computer. Here’s What You Need To Do Next… First… As I mentioned during this episode, check out Timothy Wilson’s book “Redirect.” It’s a great read, and it’s quick. And all hype aside, it can change your life.Check out Redirect here (aff) Then… I want you to leave me a comment on this page, and let me know how you plan on using what you learned from this edition of Social Triggers Insider. And finally… Let me know what you think of Social Triggers Insider. This is the fourth episode, and I’d love to hear how much you’ve enjoyed it, and how much it has helped you. For links to Previous episodes, here you go: How People Make Decisions (and How it Helps You Grow Your Business) How to Charge 100X More Than Your Competition, Sell a Ton, And Keep Customers Happy (with Ramit Sethi) How to Get Major Media Coverage For Your Business with No Connections
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