23 minutes | May 6, 2021

23. I had 27+ Social Media Management Clients and None of Them were Getting Results

On this episode of Social Strategy Slayer, Jess Jacobsen reflects on her time at an ad agency managing 27 clients at once and how with a portfolio that large, no one gets good results. She goes into depth on how outsourcing your messaging to an agency or social media manager before you are ready is NOT the way to go. Also, stay tuned to hear about the dangers of templatizing your social media messaging, especially in the heavily saturated fitness industry. “Something I see all the time is fitness businesses will buy templates and then they just switch their logo out or their name out, it’s like a mad libs situation for your studio. That doesn’t work, you are then losing your voice in your niche.”-Jess Jacobsen07:00 → Outsourcing to a company that doesn’t have systems or knowledge of campaign building11:55 → You could be getting lost in your niche15:15 → If you are not present in your social media campaign how can it possibly be successful?Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 Connect with Jess Jacobsen:Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 
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