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One of the greatest advantages in real estate is the ability to reverse engineer our income all the way back to the simple time blocks on our calendars. If we live by our calendars, and put lead generation first, we can earn exactly what we want!    When money-making opportunities are the anchors in our schedules nothing will ever get in the way. Even low inventory is something we can combat if we’re committed to the right things.    How do we avoid distractions and activities that take us away from generating leads? What marketing message will allow us to create our own inventory?    In this episode, I’m joined in the hot seat by investor and agent, Latisha Morris. We talk about the key to success as an agent.   Three Things You’ll Learn In This Episode    - The real reason why your money’s funny  Why do agents struggle to make the money they want even though they have calendars and schedules?    - Why we shouldn’t sleep on the local chamber of commerce  What steps can we take if we’re not getting results we want with neighborhood farming?   - The most effective direct mail campaign you can run right now How do you tailor your direct mail to the specific pain points of your local market?   Guest Bio Latisha Morris is a real estate agent and investor in Spokane, WA. Originally from Guyana, South America, she moved to Spokane over 20 years ago and fell in love with the trails, parks, lakes and having 4 seasons.    Latisha comes from an Information Technology background for 19 years combined for Providence Health Services (INHS), Kootenai Health and Systems Engineer for Avista Utilities. She has investment properties of her own that she started several years ago and she’s also very involved with her husband's real estate flips.  For more information connect with Latisha on LinkedIn or follow her on Instagram.

In real estate, no one is going to hold our hands or push us towards business success. In many ways, we have to set ourselves up for excellence on our own.   Sales is a life of faith because we have to believe in a result that hasn’t taken place yet.    How do we feed that faith so that we can have a solid business foundation?     In this episode, the real estate hot seat returns, and today Fort Worth agent Jerry Hawn and I discuss the tools that will help us succeed at a high level.     Three Things You’ll Learn In This Episode    - Why we need a solid mindset How do we make sure we’re focused on our goals and not letting outside forces impact our attitudes?   - The biggest coaching mistakes people make When does coaching end and the need for implementation begin?    - The biggest opportunity in social media right now How do we leverage being online to not only get our content out there but to invest in our futures? Guest Bio   Jerry Hawn is an agent in Fort Worth. He is proud to assist buyers, sellers, and investors with properties in the City of Fort Worth and the surrounding communities.    Jerry is a Retired Navy Veteran of 20 years. He offers his knowledge of the military and understanding its unique way of life to his fellow military members. For more information, follow @homesbyhawn on Instagram and find him on Facebook.

Before the digital age, agents marketed themselves through channels like bus benches and billboards. Though they worked at the time, these marketing methods just can’t compete with the global reach of social media.    Social media is non-negotiable in today’s real estate game, but so many real estate professionals haven’t even begun to utilize it effectively.    What do we need to be doing right now to leverage social media? How do we treat social media as more than a digital billboard?    In this episode, we’re joined by CEO and founder of HomeSync, Albert Leao. He shares how to play the social media game at a high level. Three Things You’ll Learn In This Episode    - How to make content for millennials  What do we need to be doing to appeal to millennials, who now represent 40% of the real estate market?   - The kind of content that does well on social media platforms  How do we create stunning real estate visuals on TikTok?    - Why we need to be first to try out new social media features  How do we use new social media innovations and features to our advantage?     Guest Bio    Albert Leao is the CEO and founder of HomeSync, a web based social media management company homesync. Homesync is a leading solution for small businesses and solopreneurs to market themselves on social media platforms.  For more information, head to https://www.homesync.com.

In real estate, the courses that get us qualified don’t teach us everything we need to know - in fact, they barely scratch the surface. This is an industry with so much depth, and we have to learn as much as we can to have staying power.    Right now, there are more real estate agents in the industry than ever before, but most won’t last long. They don’t commit to learning beyond their initial training.    What does it take to stay in the business for years, and even decades? How do we set a vision and follow through?    In this episode, I’m joined by broker and Chicago Agent's Rookie of the Year nominee Tiffany Willis-Johnson. She shares how she sold 30 homes in her first year, and we talk about how to set yourself up for success from day 1 in real estate.  Three Things You’ll Learn In This Episode    - The power of starting with the end in mind How do we unlock big opportunities by strategically affiliating ourselves with the right people?    - Why I set up 13 streams of income How do you build a business you can take everywhere you go?     - How to stabilize our income  What steps can we take to cushion the blow if a deal falls apart?     Guest Bio   Tiffany Willis-Johnson is a seasoned Executive turned Real Estate Broker was nominated as Chicago Agent's South Suburban Rookie of the Year in 2021 closing more than 30 transactions her first year in real estate.    Tiffany started investing in real estate at 22, and by 26 she owned 3 properties and managed her friends and families real estate. She founded Willis Property Management in 2005 but returned to corporate after the market crashed in 2008.   With more than 20 years of corporate experience, she’s lead teams across the country in various industries: real estate (Realogy Group/NRT), consulting (McKinsey & Co, Brunswick Group), investment banking (Mesirow Financial, BMO Harris), education (Perspectives Charter Schools), non for profit (Chicago Scholars) and even started her career in the United States Federal Government. Visit https://www.tiffanywillisjohnson.com and https://www.facebook.com/tiffanywillisjohnson for more info.

In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that’s impossible without a strategic daily practice to connect with people.    With the 8x8 daily planner, it’s easy to create the habit of building relationships and become top of mind with the people in your sphere.    How do we actually put this planner into practice and really add value to our databases? In this episode, I’m going to take you through a simple daily exercise that will grow your real estate business.     Three Things You’ll Learn In This Episode    - The powerful acronym that will boost our marketing efforts  In real time, people are telling us about what’s important to them. How do we add this to our marketing so that we can connect with them on a deeper level?    - Why we have to pay attention to what’s happening in the lives of our sphere  How do we prepare for our clients’ pain points in advance?    - How I kept my business growing on medical leave Can we grow our income and simultaneously reduce our costs?

AI and predictive analytics have become so incredibly accurate that they can tell if someone is about to make a huge buying decision. We might not be aware of it, but our online habits tell a story, and as agents, these insights can help us capture opportunities that would have otherwise fallen through the cracks.    What is Revaluate and how does it improve our marketing efforts? How does it supercharge our CRMs?    In this episode, I’m joined by Revaluate’s VP of business development, Ryan Dendievel. He’s going to answer all your questions about the software, how it works, and how it helps you get more out of your database.     Three Things You’ll Learn In This Episode    - How to mine more gold out of your database Does a tool like Revaluate replace our CRM or can we layer it on the CRM we already have?    - Why internet algorithms know so much about our buying decisions  Real estate transactions are preceded by big life events. What are software platforms picking up on even before people do?    - The difference between Revaluate and other data analytics platforms What’s the difference between group sociological indicators and individualized psychological indicators of buying behavior?     Guest Bio   Ryan Dendievel is the VP of business development at Revaluate, a software and data company, rated as a 2019 top 5 real estate software by The Close, an Inman Innovator Award Finalist, and a Swanepoel Top 20 Trendsetter, Revaluate researches, follows and analyzes prospects, telling top mortgage and real estate companies who is most likely to move in the next 3-6 months. Revaluate’s clients use this data to improve marketing efficiencies, target potential movers, and substantially increase ROI. For more information, and to schedule a consultation visit https://revaluate.com.

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us.    By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.    You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you start this process when it feels so overwhelming?    Today I’m joined by a young Realtor and entrepreneur who laid out the entire process on TikTok, and now he has over 50,000 views. In this episode, Vincent Roofe shows us exactly how to establish a business entity that allows us to get credit and more.   Three Things You’ll Learn In This Episode    - The power of business credit that’s separate from us How does a legal business entity shield our personal credit rating from taking a hit?    - How to raise capital without bringing any money to the table Vincent is a 25-year old college student - how was he able to raise money for a number of businesses?    - Ways to get the money we need for our businesses Can you acquire business credit without revenue?     Guest Bio Vincent Roofe is a Howard University student, entrepreneur and Realtor. His video on establishing a legal business entity has garnered almost 54,000 views on TikTok. For more information, follow @roofetherealtor on Instagram.

Agents like to believe they can be available whenever a buyer calls for a showing, but we’ve all had that moment where we’re just too busy to make it happen.   Agents have always shown homes for each other, but the truth is the money part of the conversation can be awkward and even contentious.   What if you could get a showing assistant to meet that client without all the awkwardness? This is what Showami does.    Having a showing assistant in your back pocket allows you to serve that client and be more efficient with your time, without losing your commission. It also opens up a whole new world of income opportunities.   How does Showami work and what are some of the creative ways you can use it?   In today’s episode, I’m joined by real estate broker and founder of Showami, Matt Kuchar. He talks about his platform and how agents (both seasoned and new) can use it to their advantage.     Three Things You’ll Learn In This Episode    - How Showami protects both agents’ interests  How does the pay-per-show model save us from all the awkwardness of having someone else show our property?    - How to learn the community and get your face out there as a newbie What benefits does working as a showing assistant provide to brand new agents?    - Why this platform also works for brokerages  If you’re a broker, can you use Showami to create opportunities within your network?   Guest Bio-   Matt Kuchar has been a licensed real estate broker since 2000. He’s been responsible for over 700 residential real estate transactions during those years. He is the founder of Showami, the fastest, easiest, and most reliable way for agents to have their properties shown when they’re not available - without giving up a cent of your commission. For more information, and to download the app head to https://showami.com.

The life of an agent is busy and demanding, and even though we can do it all, there simply isn’t enough of us to do every job at a high level.    When we reach that point of massive overwhelm and time limitation, it’s time to hire an assistant. The problem is, many agents go about hiring and training an assistant in a way that just creates more stress and wastes this valuable resource.    What do agents get wrong when they’re hiring their first assistant? What steps do we need to take to hire an assistant who will take our businesses to the next level?    In this episode, I’m joined by real estate trainer and creator of the Real Estate Professional Assistant course, Matthew Rathbun. He shares his expert tips on getting that first hire right.  Three Things You’ll Learn In This Episode    - How to afford an assistant  It’s one thing to hire an assistant now, but how do we make sure we can afford to pay them consistently for years?   - The best tools and systems for overwhelmed agents  Can systems, apps and automations take the place of an assistant or at least prepare us for one?   - Why an assistant can significantly increase your conversion rate  Hiring an assistant who’s strong in the areas we’re weak will catapult our businesses, but how do we know who we need to hire?     Guest Bio-    Matthew Rathbun is a National Speaker, Author, Technologist, Trainer and the creator of the Real Estate Professional Assistant course. He is a licensed broker in Virginia, DC and Maryland and a licensed instructor in many states in the US. Before becoming a broker, Matthew was a high performing agent and received a number of awards and accolades throughout the year including the Virginia Association Instructor of the Year and was recognized by RISMedia Newsmaker Thought Leader in 2020.    Matthew is a certified CRS instructor and has contributed to or written various national certification and designation courses for RRC, REBAC, and REBI (all three NAR education institutes). Matthew’s emphasis is on leadership development, technology, risk management, and advanced practice of real estate.   To find about the Real Estate Professional Assistant course, visit https://www.matthewrathbun.com/repa.

There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.    How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic?    In this episode, I’m joined in the hot seat by seasoned real estate veteran, Tamara Inzunza, as we cover how to equip yourself for success in 2022 and beyond.     Three Things You’ll Learn In This Episode    - How to start our day in action mode  It’s so easy to scroll ourselves out of productivity. Is it possible to make our time on social media more productive?    - The importance of creating connections away from our local markets How do we get the transaction in our local market and still get a referral from another market?    - The real story behind Six-Figures in Twelve Months How did one “no” inspire me to make one of my biggest dreams come true?     Guest Bio-    Tamara Inzunza is a seasoned veteran in real estate. Licensed in 1997, Tamara earned her Associate  Broker’s license in 2006. For the past 24 years, she has been committed to learning while building her real estate business. As a RE/MAX agent for 15 years, she earned 100% Club and Platinum Club status multiple years, securing a place in the RE/MAX Hall of Fame.   Tamara earned the Certified Residential Specialist (CRS) designation in 2003 and has served as the regional representative for the  Northern Virginia chapter. Locally, she volunteers with the Northern Virginia Association of Realtors  (NVAR), serving on the Grievance Committee and on the Education Advisory Group. She also serves on the Economic Advisory Group for the Virginia Association of Realtors (VAR).   Tamara is currently the Vice President of Education and Training at Realty One Group Capital in Alexandria VA. As a Virginia Housing  Certified Trainer, she has built a successful business helping first-time homebuyers in addition to serving active-duty military and veterans who are PCSing to the area as a Military Relocation Professional (MRP).   Tamara holds a Bachelor of Business Administration in Computer Information Systems from James  Madison University. Presently, she is committed to helping the agents in Realty One Group unleash their potential and grow their business.   For more information, visit http://www.movingtonova.com and follow @therealtamzoo on Instagram.

With so many real estate professionals vying for customers, it’s easy to get lost in the shuffle. Unless, that is, you have a distinct design identity across your public facing branding assets.    Unfortunately, too many agents’ are branded too similarly and as a result, they constantly get overlooked.    How do we make sure our brands actually stand out? What steps can we take to create a design identity that runs across our entire online presence?    In this episode, web designer, brand strategist, architectural designer, online entrepreneur, and founder of Studio Classica, Elizabeth Averyanova shares how she helps business owners brand themselves better.  Three Things You’ll Learn In This Episode    - How to set your branding strategy up for success  What do we need to do before we start working with a graphic designer?   - Why your brand looks like everyone else’s and how to fix it  How do we establish our own unique and authentic brands in markets and locales with thousands of agents competing for business?    - The power of intentional branding  Can branding make a new agent look seasoned, tenured and knowledgeable?   Guest Bio-    Elizabeth Averyanova is a web designer, brand strategist, architectural designer, online entrepreneur, and the founder of Studio Classica. Studio Classica is a brand and web design studio that specializes in strategic, all-in-one Kajabi websites, high-converting sales pages, and online course creation, memberships, and coaching program launches.   Elizabeth helps purpose-driven female entrepreneurs, coaches, and industry leaders scale their businesses with impactful, beautiful branding and design to attract dream clients, elevate their online presence, and book out their offers while creating a lasting impact in the world. For more information, visit https://www.studioclassica.com and follow @elizabethaveryanova on Instagram.

Having a strong social media brand is key to standing out in a crowded, noisy real estate marketplace, and graphic design is absolutely a critical part of that equation.    Fonts, pictures and language that is distinct and tailored to us can help us grow our databases, generate leads and monetize our content, but how exactly do we make it happen?    How do we make our graphic design effortless by leveraging one powerful tool? What are some of the common mistakes that are making our brands scream low quality?    In this episode, I’m joined by the Digital Product and Content Designer, and Canva Certified Creator that I personally work with. Sandee Sevilla shares high level Canva design hacks that will make all our graphics look professional and polished. Three Things You’ll Learn In This Episode    - Why fonts and colors are so important to having great designs What are some easily-fixable design mistakes that are costing us the attention of potential clients?    - How to avoid low-quality, stretched out, compressed and grainy images How do we make sure we’re downloading the highest quality images and PDFs in Canva?    - The profitable power of Canva Why are lead magnets such an important part of growing our databases and how do we create good ones?     Guest Bio-    Sandee Sevilla is a Digital Product and Content Designer, Canva Certified Creator. She provides custom design solutions to female coaches, course creators, VAs, OBMs, Social Media Managers, and entrepreneurs.   For more information visit https://www.sandeesolutions.com.  Check out Sandee’s pre-made Canva templates here.

From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging.    There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?   In this episode, I’m joined by branding expert, real estate entrepreneur, speaker, and podcast host, Franke Joehl. He shares a simple but effective process we can follow to build a strong brand in real estate.  Three Things You’ll Learn In This Episode    - Why our branding needs to appease the marketplace but still be authentic How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients.    - The first step to powerful branding  What are the foundational pieces of branding that make it easier to choose the logo, slogan, colors and even the hashtags?    - How to do high-level market research without spending a dime  How can we infuse our brands with tactics and strategies from the best in the marketing field?   Guest Bio-    Franke Joehl started in the Real Estate Industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion for Teaching, Coaching, and Developing Agents and Brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a Leadership role with a regional sub franchisor, Franke has been on multiple sides of the Real Estate Transaction and uses this knowledge learned to teach and train agents and brokers to success using Social Media.   Currently serving as Director of Operations for EXIT Realty Alabama and Mississippi, recently named EXIT Realty Corp. International’s 2021 Region of the Year, Franke is responsible for maintaining franchise records and compliance, onboarding of new offices, coaching and training of agents, and overall operations for the entire region. Franke is a National Speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things Social Media, Marketing, and Branding while still being their Fearlessly Authentic Self. For more of Franke’s branding strategies, subscribe to his YouTube channel, and text FRANKE to 85377. Follow @frankejoehl on Instagram.

Agents are very comfortable talking to their clients about the process of buying a home, but get really nervous when it comes to bringing up commissions.    With the buyer commission changes coming down the pipeline, talking about the numbers and the specific value we bring to the transaction is how we’re going to survive.    One of the best things we can do right now is equip ourselves with the designations and certifications that make these conversations easier, and allow us to exemplify our expertise, and not get taken out of business.    Why is the ABR designation a great way to prepare for what’s coming? In today’s episode, I’m elated to have fellow real estate speaker and author of Straight Talk for Real Estate Success, Monica Neubauer back on the show. We go through some tips from her book and the resources that will help us succeed in a competitive market.  Three Things You’ll Learn In This Episode    - How to prepare for the inevitable changes coming to real estate What changes can we expect to hit the real estate industry and how do we get ahead of them?   - Why our jobs truly begin in the consultation How do we prepare our buyer clients financially and emotionally for buying homes in an uber-competitive market?    - The power of a Transformational Information Guide (TIG) How do we provide so much value to our customers they won’t need to go to YouTube or other agents for information?   Guest Bio-    Monica Neubauer is a national speaker, host for the NAR Center for REALTOR® Development Podcast, author of Straight Talk for Real Estate Success: 80 Tips for Structuring, Organizing and Promoting Your Business, and an education junkie. As a Maverick Motivator, Monica will show you the power of being an independent-minded person who believes in the freedom to choose your own definition of success. Get ready to feel energized with new possibilities while enjoying the journey.    To buy Monica’s book, go tohttps://www.amazon.com/Straight-Talk-Real-Estate-Success-ebook/dp/B08TJ2NBC8.    Listen to The Center for Realtor Development Podcast at http://crdpodcast.com.    For more information, visit https://www.monicaneubauer.com, follow @monicaneubauerspeaks on Instagram or connect with her on Facebook.    Resources Mentioned http://training4re.com @narresearch

Way back in February this year, Zack Boothe blew our minds with his lucrative Driving for Dollars marketing system. Today he returns to share the results of his mission to turn $1,000 into $40,000 in 40 days.    Not only did he meet and exceed his income goal, he also created a database of 11,000 cash buyers and even worked the strategy from another continent!    Why does Zack consider wholesaling the most lucrative real estate strategy there is? How can we start getting our own wholesale deals?    In this episode, the founder of Driving For Dollars Mastery returns to share the amazing outcome of his mission and what he learned from it.  Three Things You’ll Learn In This Episode    - The lucrative advantage of wholesaling  More people are interested in wholesaling now than ever before, how do we get ahead of the competition?    - Why wholesaling is such a powerful strategy  If someone values a speedy transaction over the best price, they are the perfect candidate for wholesaling. Does the strategy take advantage of them or actually solve a huge pain point?   - How to get a great coach in your corner  What are the 3 things we need to be looking for in a coach, and how do we identify them? Guest Bio-    Zack Boothe is the Founder of Driving For Dollars Mastery, where he helps people replicate his success through real estate investing. Just a few years ago, Zack was a window cleaner. You can even find his window cleaning tutorial videos on Youtube with millions of views. He even ended up on the History Channel because of those window cleaning tutorial videos. Although he achieved success with his window cleaning business, he always dreamt of being a real estate investor. Taking a leap of faith, he walked away from window cleaning, and within a handful of years, he was making over a million dollars per year from real estate investing.   Zack now has his own company, a successful podcast and YouTube channel where he dedicates his time giving back and helping others get started in the competitive game of real estate. This year, Zack launched the Driving For Dollars Mastery podcast and it is already in the top 1% of podcasts in global popularity. Recently on his YouTube channel, he did a 40 day challenge. The goal was to turn $1,000 into $40,000, he was wildly successful, making $93,000 and also buying two rentals with over $100,000 of equity. When he isn’t helping people make money through real estate, Zack can be found spending time with his wife and two children and hiking the mountains of the Western United States.   Listen to Zack’s first episode on the podcast HERE. ( https://www.markilemons.com/blog/zack-boothe )   For more information and to find out about the 40 in 40 challenge visit https://dfdmastery.com/40in40/.    To get a free trial of Mojo Dialer use the promo code PIN (https://www.mojosells.com/)   Get a free trial of Batch Skip Tracing using the promo code DFD. (https://batchskiptracing.com/)    Listen to the Driving for Dollars Mastery Podcast on your platform of choice.  

Many real estate professionals will admit that since the pandemic hit, their LinkedIn profiles have gone untouched and are virtually gathering dust. But having a lacklustre page could be putting off strategic partners and clients, and costing you a ton of money.    Well, it’s time to dust off our profiles and make them anything but basic.    What are some of the biggest LinkedIn blunders agents are making, and how can we fix them in minutes? How do we leverage the real estate of our LinkedIn pages so that we’re visible and impressive?  In this episode, entrepreneur, speaker and author of LinkedIn Profile Optimization For Dummies, Donna Serdula gives us simple but effective ways to up our LinkedIn game and make our profiles POP! Three Things You’ll Learn In This Episode    - The first thing we need to do to optimize our profiles  LinkedIn is better on mobile. How can we possibly optimize our profiles when we don’t even have the app on our phones?    - How to do SEO on your LinkedIn profile If someone is searching for someone who does what you do, what keywords are they actually typing in, and how do you make them part of your headline?    - Why your profile isn’t a glorified resume Can we get away with copying and pasting our resumes on Linkedin, or does this actually work against us? Guest Bio-    Donna Serdula is an entrepreneur, LinkedIn expert, speaker and author of LinkedIn Profile Optimization For Dummies. Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume.    In 2009, she walked away from her successful sales career and founded LinkedIn-Makeover.com. Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity. From that day on, Donna Serdula became the chief influencer, advocating and evangelizing the importance of taking control of your Internet identity. By presenting yourself in a way that inspires and builds confidence in your abilities, products, and services, you are shaping your future.   For more information, visit https://www.linkedin-makeover.com.  Optimize your LinkedIn headline with Donna’s Headline Generator. ( https://www.linkedin-makeover.com/linkedin-headline-generator/ )

As real estate professionals who spend A LOT of time having conversations and building relationships, there’s no way we can remember all the details we accumulate without a little extra help. So is there a simple way to keep track of everyone we connect with?   Yes, a CRM allows us to do all this and more. Why is a good CRM so necessary? How can we use the information we have to make us unforgettable?    In this episode, we’re joined by the COO of Wise Agent, Eleni Sommerschield. She shares why a great CRM is the secret weapon of an exceptional agent.  Three Things You’ll Learn In This Episode    Why segmenting your database is a must How can we use the client details we have in our CRMs to create an extra special customer experience?   How CRMs make our lives easier As agents, we’re talking to people all the time. Why does a CRM make it so much easier to keep track of everything?    How to supercharge your database What are the additional features of a CRM like Wise Agent that turn the system into a killer marketing tool? Guest Bio-    Eleni Sommerschield is the COO of Wise Agent, a CRM that's smart and affordable. Eleni runs the day to day operations for Wise Agent, working to create the most useful and comprehensive CRM by leveraging technology, and giving agents the information they need to build and scale their business.   To get a 14-day free trial of Wise Agent and to get started, head to https://wiseagent.com and click on ‘Sign-Up Free’.   You can also get a 20-minute getting started session and more!  

As an independent broker operating in a market dominated by the Zillows of the world, it can feel like we’re going to be driven out of business at any second. The truth is, we can still own a slice of the market without the big budgets of well-known brands, if we focus on the advantages we have over them.    How do we use marketing to make sure people know us and want to hire us? How do we deal with the loneliness and burnout that often comes with real estate? Why do we need to stop agonizing over the things we can’t control?    In this episode, I’m joined by New Jersey real estate broker, LaNa Jones-Jules. We talk about some of the mindset challenges we face as Realtors, and how to navigate them effortlessly.  Three Things You’ll Learn In This Episode    - How to keep the best talent in your brokerage What’s the difference between retaining agents and keeping them?    - One sign that you need to beef up your marketing Are you consistently marketing and adding value so that people never question what it is that you do?    - How to make peace with what we can’t change in business  Everyone needs a pay-them-no-mind list for the things we can’t control. How do we build one for business? Guest Bio-    LaNa Jones Jules is the Broker of Record for Jules Realty, Inc., a family owned, Newark, NJ based real estate boutique. Jules has been working as a New Jersey licensed real estate sales professional since 2004. She enjoys working with first time home buyers particularly people who are relocating from the NYC metro area to the suburbs as she made that same move from Brooklyn, NY to Essex County, NJ after she married. Having grown up in a military family she understands the pressure on all family members when it comes to relocating.    Prior to working in real estate, LaNa worked in the entertainment industry for several years and has extensive experience working closely with clients who require unique, discreet, specialized attention. She is a hardworking and dedicated leader who is passionate about helping her clients achieve their real estate goals. Whether you are a first time home seller or buyer, landlord, investor or anyone in between, Jules has the patience and skills to assist you. For more information visit https://www.julesrealty.com/ and follow @ljjules on Instagram and Facebook.

Now more than ever, our jobs require us to be on camera and present ourselves in the virtual world.    If you’re going to have your camera on, then you better be strategic about how you’re showing up - no resting b**** face, and no disorderly background.    In large Zoom calls, we might think we can get away with not making an effort, but people notice, and that hurts our brands.    How do you show up to Zoom calls so well-prepared and ready to engage that it helps us build relationships? What can we do to make our video backgrounds enhance our brands?    In today’s very special 100th episode of Social Selling Made Simple, I share tips you can implement right now to use Zoom at the highest level.     Three Things You’ll Learn In This Episode    - Why virtual backgrounds don’t work What are the shortcomings of virtual backgrounds, and is there anything we can do to improve their use?   - The secret to creating your own video oasis How can you turn a small corner in your home into a world-class, Zoom-worthy studio (even if the rest of your house is chaotic)?   - How to show up and show out on Zoom Virtual meetings aren’t just a communication channel, they can be a powerful branding tool. What are the advantages of implementing strategic visibility?

As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.    We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?    In this episode, I’m joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.     Three Things You’ll Learn In This Episode    - The challenge of becoming well known on social media With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?   - How to brand yourself if you have many agents with the same name as you How do we leverage our unique expertise, stats and accomplishments and create a brand and identity no one else can claim?   - How to combat FOMO and shiny object syndrome What’s the one thing we always need to return to when we’re tempted to dabble in something new? Guest Bio-  Tonya Jones is a Metro Atlanta Real Estate Agent and content creator devoted to helping people buy or sell a home with as little stress as possible!  To connect with her and watch her content, follow her on Facebook and Instagram. FB: https://www.facebook.com/TonyaJonesMetroAtlantaRealEstate/ IG: https://www.instagram.com/tonyajonessellshomes/