26 minutes | Feb 8th 2019

What Every B2B Company Needs To Know About Big Data

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“We now create 1.7 megabytes of new information each second for every human being on Earth.”

No wonder companies struggle with data analysis – with so many sources of information, how does a company make the most of it in an efficient, relevant manner?

I had the opportunity to talk with Nancy Schuetz, Managing Director & Founder of Mettacite. We talked about big data, challenges & opportunities for B2B companies, and best practices for collecting, managing, and analyzing big data.

Nancy shares a great case study that highlights the benefit of incorporating social data into the mix – what key factor did a company learn that changed their marketing strategy?

We also talked about the 5 V’s of big data, and you can read the entire article we discussed here. I also encourage you to take a look at Mettacite’s service offerings & connect with Nancy online – she’s a great source of information!


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Listen: What Every B2B Company Needs to Know About Big Data

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