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Social Media Radio with Beverly Macy
11 minutes | May 28, 2014
Absolutely Social, Absolutely Brilliant: C2MTL Q&A with Absolut's Jonas Tahlin
In the midst of the madness, mayhem and magic at C2MTL, Beverly Macy chats with Absolut's VP of marketing, Jonas Tahlin. Absolut is one of the world's most iconic brands, and Jonas Tahlin is tasked with bringing the iconic brand into the all-digital, all-social world of 21st century marketing. From a crowd-sourced movie, to Absolut Unique -- a campaign that introduced nearly four million uniquely designed bottles -- Absolut's new strategy is built on using branded content to create unique experiences. And fresh off the stage at the C2MTL conference in Montreal, Tahlin will share insights into how brand managers and business owners and infuse new life into their brand both on- and offline.
17 minutes | May 28, 2014
LIVE from C2MTL Social Media Radio with Tameka Kee
LIVE from #C2MTL 2014 with Social Media Radio reporter on the ground TAMEKA KEE aka @geekychic
10 minutes | May 28, 2014
Commerce Gets Creative: LIVE from C2MTL with JF Bouchard and Richard St Pierre
Social Media Radio is LIVE from C2MTL ... the only conference that blends commerce, creativity, and a dash of Cirque du Soleil! Join Beverly and the event's leaders -- JF Bouchard, CEO of Sid Lee, and Richard St. Pierre, President of C2 International -- in a live discussion about how entrepeneurs of all types can find creative inspiration that leads to improved commerce. Learn about the origins of C2MTL and hear about some of the previous days highlights in this candid, LIVE conversation with two of business' most brilliant thinkers.
13 minutes | May 27, 2014
Bits, Bytes and Behavior: LIVE from C2MTL with SAP CMO Jonathan Becher
Join Beverly and Jonathan Becher, the CMO of SAP, in a LIVE conversation from C2MTL -- an epic event that blends commerce, creativity and mayhem! This won't be an ordinary conversation ... because C2MTL is no ordinary event, and Jonathan is no ordinary CMO. With a keen interest in understanding what makes people tick, Jonathan studies human behavior and brings that knowledge into his role as the leader of SAP's marketing efforts. More than just bits and bytes, he'll share insights into how tuning into everyday habits and quirks can lead to better campaigns, better employee and customer relationships, and better experiences overall for business owners of all sizes.
9 minutes | May 27, 2014
Business, Branding and Blowing Sh*t Up: Cindy Gallop at C2MTL
Why walk ... when you can gallop into the space where creativity inspires commerce? Beverly Macy interviews marketing dynamo Cindy Gallop at C2MTL in Montreal! A visionary, a powerhouse and a powder-keg ... Cindy Gallop isn't your average ad executive. From harnessing the power of social good with IfWeRanTheWorld, to showcasing real sex (and real love) with MakeLoveNot, to launching the US arm of legendary ad agency BBH back in 1998, Gallop knows a few things about sparking creativity and driving commerce. So in this quick, candid Q&A, you'll understand how, why and when blowing shit up is the only way to move forward and get things done.
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