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The Pubcast with Jon Loomer
3 minutes | Nov 29, 2021
PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic
If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.
3 minutes | Nov 28, 2021
PUBCAST SHOT: Driving Traffic and Surprise Purchases
If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the right people who want to purchase.
3 minutes | Nov 27, 2021
PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong
When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.
35 minutes | Nov 26, 2021
PUBCAST: The Good, the Bad, and the Ugly
In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.
4 minutes | Nov 25, 2021
PUBCAST SHOT: Gratitude
Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the people who have made what you do possible, who make your life better?
4 minutes | Nov 24, 2021
PUBCAST SHOT: A Recommitment
Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt. I have a plan. In this Shot, I break down what I'm doing and what I hope to accomplish.
4 minutes | Nov 23, 2021
PUBCAST SHOT: Engagement Reward and Incentive Campaign
On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned so far that I can apply elsewhere.
3 minutes | Nov 22, 2021
PUBCAST SHOT: Can I Reach All of My Followers? (An Update)
A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would cost, whether it was possible, and how Facebook would determine whom to reach first. This is an update of what I'm seeing so far...
3 minutes | Nov 21, 2021
PUBCAST SHOT: A Numbers Addict
I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?
3 minutes | Nov 20, 2021
PUBCAST SHOT: The Right Way
I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of future episodes!
26 minutes | Nov 19, 2021
PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?
I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has barely scratched the surface related to what they CAN do with podcasting, the future looks bright. In this episode, I break down what podcasting on Facebook is, why it's impactful, my experience so far, and the exciting places this could go.
3 minutes | Nov 18, 2021
PUBCAST SHOT: Facebook Ads Funnel
I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.
3 minutes | Nov 17, 2021
PUBCAST SHOT: Where Are the Organic Conversions??
It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of a post or ad. More on today's Shot!
3 minutes | Nov 16, 2021
PUBCAST SHOT: The Frustrating Removal of Compare Windows
One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!
3 minutes | Nov 15, 2021
PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14
We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.
3 minutes | Nov 14, 2021
PUBCAST SHOT: iOS Remarketing with Facebook Ads
If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook, of course, isn't clear on how that potential loophole is handled. Details in today's Shot!
3 minutes | Nov 13, 2021
PUBCAST SHOT: Facebook Removes Targeting Options
Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my thoughts in this Shot!
28 minutes | Nov 12, 2021
PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?
Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that I will likely apply to other campaigns later. Take a listen!
4 minutes | Nov 11, 2021
Pubcast Shot: How Have Ads Been Affected by iOS Changes?
Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to email@example.com (with the subject: Pubcast Shot Question) or send a message to my Facebook page.
3 minutes | Nov 10, 2021
Pubcast Shot: Predictions for 2022
I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.
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