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Social Media News Live
58 minutes | Oct 15, 2021
Creating Community with Cohort Courses with Adrian Salisbury
Do you want to create a deeper community around your brand? Want to discover how cohort-based courses can help your business grow? In this episode of Social Media News Live, Jeff Sieh and Ian Anderson Gray talk with Adrian Salisbury about the opportunity around cohort-based courses. They'll discuss the rise in these types of courses and how, if done correctly, they can be extremely powerful tools in building communities around your brand or business.
44 minutes | Oct 14, 2021
Building Better Backups with Molly Mahoney
Where were YOU during the Great Facebook Outage of 2021? On this week’s Social Media News Live, Molly Mahoney joins Jeff and Grace to talk about the importance of an omnichannel presence in light of the Facebook outage! We’re covering how you respond when your business is built on social media platforms. And what can you do to prepare NOW to protect your business in the future!
60 minutes | Oct 1, 2021
Building Business with Live Video with Ian Anderson Gray
Do you want to get started with live video? Do you wish to use live video to attract new clients and leads for your company? In this episode of Social Media News Live, we'll look at how to optimize the new LinkedIn Live Video Events, live shopping trends, discover ways that live video can be a repurposing engine, and how live video will play into Zuckerberg's Metaverse. Join us as our special guest Ian Anderson Gray will provide his strategies and tactics for live video!
60 minutes | Sep 28, 2021
Building a Brand on Twitter with Christine Gritmon
Are you a Twitter user? Do you want to learn how to use Twitter to help build your business or brand? In this episode of Social Media News Live, we’ll be discussing the new Twitter Communities and what it means for brands. We’ll also be talking about Super Follows, Tweet Reactions, and more! Join us where our special guest Christine Gritmon will discuss all things Twitter!
58 minutes | Sep 19, 2021
Building Content and Community on LinkedIn with Louise Brogan
What if we told you that marketers have been gravitating toward LinkedIn to fuel growth, engagement, and trust, and seeing the results? (And you can too!) On this week’s Social Media News Live! Jeff and Grace are joined by Louise Brogan to talk about building a LinkedIn community around your brand and the rise of the LinkedIn Creator. We’re also going to cover updates to Company Pages and LinkedIn Learning that you might want to consider for your content marketing strategy. And… what YOU need to know about the new LinkedIn Creator Accelerator Program.
60 minutes | Sep 12, 2021
Growing a Business with Live Video with Diana Gladney
Jeff and Grace are joined by Diana Gladney to talk about the latest live video trends and updates you need to know to grow your business. We’re covering the state of virtual events (and how to make the most of them to grow your brand, expertise, and network), how to use live video to sell online, and why live video is here to stay. Get comfortable with it!
60 minutes | Sep 5, 2021
Fuel Brand Loyalty by Building Community with Doc Rock
Building a loyal, die-hard customer base is critical to growing your business. Want to know how to make it happen? Join us live for this week’s Social Media News Live! Jeff and Grace are joined by Doc Rock from Ecamm to talk about the power of building an online community around your business. Find out how to build a community from zero, what platforms to explore, and what hurdles to avoid!
60 minutes | Aug 30, 2021
Reaching Twitch Audiences with Caleb Dempsey
What do you need to know about the world’s biggest live streaming platform with a booming community of more than 17.5 million daily active users and growing? The answer is everything! Jeff and Grace are joined by Caleb Dempsey from Ecamm to talk about reaching new audiences with Twitch. Find out how Twitch has become the biggest bet for influencer marketing in 2021 and why you need to consider it for your digital strategy!
58 minutes | Aug 23, 2021
Earning with Amazon Live with Jim Fuhs and Chris Stone
Jeff and Grace are joined by Jim Fuhs and Chris Stone, the hosts of Dealcasters, to talk about earning an income and growing your business with Amazon Live. We’re covering what you need to know about going live on Amazon, the Amazon Influencer Program, and the cool, new way broadcasters are branding their shows. Most important! We’re going to answer all of YOUR questions about Amazon Live and more!
57 minutes | Aug 16, 2021
Social Audio, Shopping, and Stories with Erik Fisher
This week's episode of Social Media News Live is a bit of a mailbag episode! Jeff Sieh, Grace Duffy, and Erik Fisher team up to talk about the latest trend and news on social audio, social shopping, and live video. We’ll be covering what’s new with Instagram, TikTok, LinkedIn, Twitter, Clubhouse, and more!
55 minutes | Aug 8, 2021
New Live Video Strategies with Luria Petrucci and Katie Fawkes
Wondering what's new with live streaming? Looking for everything you need to succeed with live video? On this week's Social Media News Live, Jeff Sieh is joined by two live streaming superstars, Luria Petrucci from Livestreaming Pros and Katie Fawkes from Ecamm! They will talk about the latest strategies for creators, retailers, and businesses looking to grow their brand and get paid with live video.
58 minutes | Aug 2, 2021
Instagram Marketing for Small Business with Jenn Herman
With over 5 million monthly active users, 10 billion photos, and one of the most iconic fixtures of Internet culture, Instagram is an essential marketing platform for small businesses. But are you using it to its full potential? Instagram Marketing Expert Jenn Herman of Jenn’s Trends joins us to talk about Instagram Marketing Strategies for small businesses. We’re going to cover why competitors have nothing on Instagram, explore how to make Instagram worth the investment of your time and energy, and, of course, the latest updates coming to Instagram.
59 minutes | Jul 26, 2021
LinkedIn Strategy for Your Next Gig with Viveka von Rosen
Wow! Here’s a shocking stat. Do you know that 95% of employees are currently considering changing jobs, and 92% are willing to switch industries to land a new position... just as worker shortages rise? Are you looking to make this leap too? LinkedIn Expert, Viveka von Rosen joins us to share what you need to have on your LinkedIn Profile to establish your expertise in your current role and set yourself up for success in finding your next one.
59 minutes | Jul 20, 2021
YouTube Shorts Updates with Dan Carson
ouTube Shorts has already surpassed 6.5 billion daily views globally. Are you missing out on the next biggest opportunity for YouTube creators? You don’t have to! Dan Carson from vidIQ joins us to talk about the expansion of YouTube Shorts to more audiences and creators worldwide We’re also going to explore how to incorporate Shorts into a video content strategy and YouTube's new Twitch-Style live streaming features.
58 minutes | Jul 10, 2021
Instagram Changes Direction with Peg Fitzpatrick
Instagram is moving beyond “just being a square photo-sharing app” and embracing more videos, shopping, and messaging. Peg Fitzpatrick joins us to discuss what businesses and marketers need to know about this shift in strategy. We’re also going to explore how to leverage Instagram’s heightened focus on eCommerce for your business and how Instagram is planning to take on its competitors.
62 minutes | Jul 2, 2021
Facebook Automatic Optimization for Ads with Tara Zirker
Calling all Facebook Advertisers! You don’t want to miss this week’s Social Media News Live. Tara Zirker joins us to chat about a new Facebook tool that automatically optimizes your Facebook Ads for each user and shares her pro tips for creating ad copy that compels people to move on that CTA!
57 minutes | Jun 26, 2021
Facebook Live Audio Rooms and Podcasts with Erin Cell
What do you think of Facebook’s continued investment in new audio-only products? Join us for this week’s Social Media News Live. We ask Erin Cell about Facebook’s new Live Audio Rooms and Podcasts, Spotify’s new Clubhouse competitor, and more!
57 minutes | Jun 21, 2021
Grow Your Local Business with YouTube with Roger Wakefield
Wondering how to stand out on social media while keeping up with your busy day job? On this week’s Social Media News Live, we ask Master Plumber and YouTube sensation Roger Wakefield about using social media to establish your expertise, promote your industry, and grow your business!
62 minutes | Jun 13, 2021
Facebook and Instagram Monetization for Creators with Jennifer Priest
On this week’s Social Media News Live, we ask Jennifer Priest about Facebook and Instagram’s latest monetization opportunities for creators, influencers, and YOU TOO! We’re also going to explore the latest FROM Instagram on how its algorithms works.
59 minutes | Jun 5, 2021
Controlling Content Overwhelm with Janet Murray
Hello? Hello? Anyone out there? On this week’s Social Media News Live, we ask Janet Murray about cutting through the content overwhelm and how to effectively, efficiently, and consistently produce good content that grows your business and drives sales.
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