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37 minutes | May 23, 2017
33 – Creating an Inbound Marketing Strategy Without Blowing Your Budget On Tools
Hubspot expert George B. Thomas, kicked off Wednesday’s Social Media Breakfast with a jam session, wowing the crowd with his beatboxing skills. George is also a self-described “inbound Jedi” at The Sales Lion. George dove right in asking the crowd about their knowledge of inbound and content marketing. He said in his work over the years, he’s found that there are two main problems people face when coming up with a plan – the buyer and budget. He illustrated his buyer point with a picture of actor Ed O’Neill, who played shoe guy Al Bundy on the hit show Married with Children.
40 minutes | May 5, 2017
32 – Inbound Marketing and Video With George B. Thomas
On this episode we speak with Georg B Thomas and learn a bit more about he submerses himself into subjects to learn as much as he can and how it has helped him in his career. We also get his take on Social Media Marketing World, Live video and who is winning at it along with the 3 things he believes Every persons should be doing every day Oh and we also learn a little more on about what he will be speaking on when he visits Madison and how you can successfully bootstrap an Inbound marketing strategy without blowing your budget.
37 minutes | May 3, 2017
31 – Finding Your True Self With Snapchat
Within minutes of both Gina Nerone and Andrew Hahn taking the stage to present, you quickly realize just how smart these two are when it comes to knowing their audience and how to create content that caters to them.
60 minutes | Apr 18, 2017
At #SMWW17 with Heather Heuman & Jocelyn Dornfeld
Social Media Marketing World is the largest social media conference in the world and while it has many people scurrying about to capture all of the new and exciting ideas pouring into the industry, it is also a place filled with some familiar faces. Host Shane Cicero gets to connect with none other than past SMBMad Speaker and all around live video pro, Heather Heuman of Sweet Tea Social Marketing and the Madison area's very own Jocelyn Dornfeld of 365 Marketing. Heather and Jocelyn share what their 3 big take aways learned during the conference were and you might just be surprised at what they are. As a part of that conversation we dive into the importance of A/B testing your website, how to tell a great story with your brand and why now more than ever you need to get comfortable in front of that video camera.
37 minutes | Apr 14, 2017
29 – Finding Your True Voice On Snapchat with Gina Nerone and Andrew Hahn
In this episode of we dive in on the value of Snapchat and how it creates an authentic approach to engaging with your audience. Both super smart and talented UHS web content specialists, Gina Nerone and Andrew Hahn, fill us in on how UHS uses the platform to connect with students regarding some very important (and sometimes uncomfortable) health topics.
65 minutes | Mar 30, 2017
28 – Social Done Right: Having a Policy That Keeps Everyone On The Same Page
28 - Social Done Right: Having a Policy That Keeps Everyone On The Same Page (March 15, 2017) Brad Cebulski and Brandon Lemke, of BConnected, LLC navigate our attendees through the ups and downs of social media and why even when you have a business with a small number of employees, it may just be the right idea to have a Social Media Policy.
31 minutes | Mar 7, 2017
27 - Social Media Policy With Brad Cebulski
#SMBMad Podcast Episode 27: On this episode of the podcast we speak with Brad Cebulski, owner of BConnected, LLC, a digital agency out of Appleton, WI that helps small businesses grow through the use of social media. Brad shares why he chose to build a business around helping small businesses along with the value of implementing a social media policy in your business and the importance of how you should mentally approach a policy.
43 minutes | Mar 7, 2017
26 – Crisis Communication Plans: Everyone Needs One
26 – Crisis Communication Plans: Everyone Needs One (February 15, 2017) Wether you have a large or small company, if you are expanding and growing your business through social media, you need a crisis communication plan. Megan Bykowski-Giesegh & Sarah Curry of Madison’s Stephan & Brady navigate our breakfast attendees through the reasons “why” and […]
53 minutes | Jan 22, 2017
25 – Doesn’t Share Well With Others: Copyright On The Internet
Doesn’t Share Well With Others: Copyright On The Internet (January 18, 2017) To meme or not to meme, and all of the gray area that follows when trying to determine if you have a right to post or share that image on the internet. Our guest speaker, Erin Ogden, of OgdenGlazer, LLC takes the time […]
34 minutes | Jan 3, 2017
24 – Copyright and Intellectual Property with Erin Ogden
#SMBMad Podcast Episode 24: In this episode, Erin Ogden, shares what directed her towards the right side of the law and how she began using her science background to help businesses navigate the ins and outs of intellectual property & copyright law. As we learn more about Erin we discover that she is of the […]
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