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31 minutes | Sep 14, 2020
Centro CEO Shawn Riegsecker On Why The Ad Industry Needs To Check Itself Before It Wrecks Itself
When Centro CEO Shawn Riegsecker isn't working until the wee hours or messing around with his new VR headset, he’s pondering why the ad industry doesn’t seem to understand that the future of digital media isn’t about coming up with workarounds – it’s about understanding where the groundswell of support for consumer privacy is actually coming from.
22 minutes | Aug 26, 2020
AppLovin Director Of Media Buying Jerome Turnbull
When Jerome Turnbull, AppLovin's director of media buying, isn’t hanging out with his chinchilla or tending an aquarium populated by blue velvet shrimp – a new hobby he acquired during the pandemic to bring a little more zen into his life – he’s contemplating the major changes coming down the pike with iOS 14 in September.
20 minutes | Aug 19, 2020
HBO Digital Marketing VP Emily Giannusa
When Emily Giannusa watches television or streams something, it’s research. As VP of digital marketing at HBO, Emily has worked on campaigns for Game of Thrones, Westworld, True Detective, Veep and, most recently, Euphoria, an Emmy-nominated series for a Gen Z audience.
26 minutes | Aug 6, 2020
IPG Global Brand Safety Officer Joshua Lowcock
Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, talks with AdExchanger about the Facebook ad boycott, misinformation in the run-up to the 2020 election and brand safety in the age of coronavirus.
21 minutes | Aug 4, 2020
Xaxis Global CEO Nicolas Bidon
Xaxis Global CEO Nicolas Bidon dials in from his home in South London to share insights on the growing importance of measuring outcomes, the flexibility of programmatic, the adaptability creative – and the hobbies he picked up in quarantine to keep sane.
21 minutes | Jul 27, 2020
Fyllo Chief Data Officer Nicole Cosby
Nicole Cosby, chief data and compliance officer at cannabis ad compliance platform Fyllo, chats about the many challenges facing endemic cannabis brands, and the rise in cannabis ad demand during COVID-19. She'll also break down why publishers are starting to get more comfortable with cannabis advertising. Also: Nicole shares her favorite stoner movie. (Hint: She’s a huge Dave Chappelle fan.)
22 minutes | Jul 26, 2020
TripleLift Chief Privacy Officer Julia Shullman
Being an ad tech lawyer these days means there’s plenty to do, between CCPA and the advancing drumbeat of privacy. TripleLift Chief Privacy Officer Julia Shullman weighs in on the Google antitrust case and how ad tech companies be working with their legal teams in a privacy-focused future.
27 minutes | Jul 23, 2020
King Arthur Baking Company Marketing VP Bill Tine
The 230-year-old King Arthur Baking Company is embracing unprecedented demand as baking spikes during the pandemic. Marketing VP Bill Tine talks about creating stronger customer relationships, expanding its online sales during this surge and his hobby of baking chocolate cookies, pizzas and breads.
19 minutes | Jul 21, 2020
Meredith Data Ad Ad Platforms SVP Nicole Lesko
Nicole Lesko, Meredith's SVP of data, ad platforms and monetization has been encouraged by a rise in RFPs and soaring demand in June, a sign that advertiser are returning to digital advertising even as the pandemic is on the rise. In this episode, she'll get into the advertiser trends that are currently affecting the publisher community.
30 minutes | Jul 19, 2020
Jellyfish CEO Rob Pierre
Digital agency Jellyfish is marching on toward global expansion, despite the global pandemic. In this episode, CEO Rob Pierre talks to AdExchanger about the agency’s acquisition plans and how it manages client spend across a the evermore powerful walled gardens.
22 minutes | Jul 17, 2020
Adobe Advertising Cloud VP and GM Keith Eadie
Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, reports in from his garage, aka, his home office. Keith shares why Adobe Advertising Cloud is pulling out of programmatic TV, why incrementality is starting to pick up steam and tips for weathering a crisis from his days as a consultant with Boston Consulting Group during the Great Recession.
28 minutes | Jul 13, 2020
Del Monte CMO Elana Gold
In March, Elana Gold took over the chief marketer role at Del Monte Fresh, one of the major US fruit and produce companies, with big plans to promote whole new product lines, like a sweeter pineapple and a crispier version of lettuce. Since the pandemic hit, Del Monte opened its first-ever retail location in Dallas, and has vertically integrated its farming and factory operations with direct-to-consumer sales. It’s also changed food packaging, to deliver more fresh, pre-cut fruit because consumers are looking for items that haven’t been recently handled by store associates.
27 minutes | Jul 12, 2020
Snopes COO Vinny Green
Snopes COO Vinny Green talks about how the company is leaning more into reader revenue as it builds up its brand as the go-to place for debunking the fake news that swirls on social media.
25 minutes | Jul 10, 2020
Bond & Play CEO Imari Oliver
Esports evangelist Imari Oliver, CEO and founder of consultancy Bond & Play, on why gaming needs to be more than just "a box that you check;" what agencies need to consider as part of their diversity initiatives; and why brand that get into gaming can’t just be doing it to meet KPIs.
24 minutes | Jul 1, 2020
Prohaska Consulting CEO And Founder Matt Prohaska
From his home in Fairfield, Conn., Matt Prohaska talks about how publishers and the buy side are accessing talent in this pandemic era and offers career advice for those out of work or in transition.
23 minutes | Jun 25, 2020
TripAdvisor VP Of Global Ad Revenue Christine Maguire
Leading a team focused on travel advertising, the most heavily impacted industry during the pandemic, isn’t easy. TripAdvisor VP of global advertising Christine Maguire talks about leading with empathy as the travel business slowed to a halt.
24 minutes | Jun 22, 2020
PubMatic CEO Rajeev Goel
How does a CEO think long term during a pandemic? PubMatic CEO Rajeev Goel shares why he hired through the downturn, his bullishness on the internet opportunity and what he’s doing to support diversity.
21 minutes | Jun 22, 2020
Disney EVP Of Client & Brand Solutions Lisa Valentino
Lisa Valentino, EVP of Disney’s client and brand solutions team, digs into the quick adjustments she’s had to make with the world in constant upheaval. What initial adjustments did she have to make when the pandemic hit? How have Disney’s advertiser clients responded to the recent social unrest? And how has she rethought diversity in the workplace?
15 minutes | Jun 18, 2020
Bidtellect CEO Lon Otremba
Bidtellect CEO Lon Otremba on America’s phased reopening, the need for a brand-by-brand and region-by-region marketing strategy and the evolution of native advertising.
27 minutes | Jun 17, 2020
NBCU Ad Sales Pres Mark Marshall
In March, NBCUniversal had “fortunately and unfortunately” just finished a recession-based ad sales deck, to pitch advertisers on strategies that worked during previous downturns, in case the economy did turn south this year, said Mark Marshall, president of advertising sales and client partnerships. But there could be no forecasting the actual changes to the broadcast industry so far this year.
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