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Social Dig Podcast

20 Episodes

30 minutes | Dec 14, 2016
Season 2 Episode 9 - Andrea Beaulieu: Doing good in Bangor
In Season 2 Episode 9; Andrea Beaulieu of Studio Linear and the creative mind behind Bags for Bangor and the Bangor Street Piano joins us to talk about these projects, and how Social Media intersects with them. Follow Andrea at StudioLinear.com | Studio Linear  Find out more about Bags for Bangor and the Bangor Street Piano Thanks for listening :)
38 minutes | Dec 7, 2016
Season 2 Episode 8 - Pat Lemieux | C & L Aviation | NBAA All-Star
For Social Dig Season 2 Episode 8 Jason and Pat turn towards running a successful event.  Pat shares more about the National Business Aviation Association conference he attended recently held in Orlando.  Pat is gracious enough to share about C&L Aviation's successes at the event, and how he and his team was able to "Think differently to stand out" against competition. Follow C&L Aviation on You Tube | Facebook | LinkedIn | Twitter or on their Website to see some of the cool stuff Pat has dreamed up for NBAA 2017!
35 minutes | Nov 30, 2016
Season 2 Episode 7 - Zeth Lundy, City of Bangor Downtown Coordinator, Central Street Farmhouse, & Maine Cloth Diaper Co.
We hope you had a great Thanksgiving...  Jason and Pat are back with another episode of the Social Dig!  Zeth Lundy, the City of Bangor, Maine Downtown Coordinator & Cultural Liaison and Co-Owner of Central Street Farmhouse and Maine Cloth Diaper Co. joins us for episode 7 of the Social Dig podcast to talk about the role social media can play in building a vibrant downtown community. Zeth talked about how the Downtown Bangor Partnership helps promote all downtown businesses, and also how small businesses can use social media to build a two way relationship with customers. Follow the Downtown Bangor Partnership on the web or facebook Follow Central Street Farmhouse and Maine Cloth Diaper Co on Facebook as well. Thanks for listening!
38 minutes | Nov 16, 2016
Season 2 Episode 6 - Yury Nabokov, Machias Savings Bank
On the Social Dig Season 2 Episode 6 we interview Yury Nabokov, Innovation and Digital Strategy Manager for Machias Savings Bank about Social Media and Video Marketing in regulated industries.  Yury shares how MSB has been able to transform the traditional use of social media by a bank into something that benefits the bank and their customers. He also talks extensively about using video for social media and how that use will change the future of internet content. Follow Machias Savings on Facebook, Twitter, and Instagram. Want to ask Yury a question? Follow him on Twitter.
44 minutes | Nov 9, 2016
Season 2 Episode 5 - The Election Episode: Social Media/Politics
In Episode 5 of Season 2 of the Social Dig, Jason and Pat discuss responding to politically charged comments on your branded social media accounts.  The discussion also branches out to responding to negative viral posts about your brand and how to handle them.  Have a listen, and give us a review!
57 minutes | Nov 2, 2016
Season 2 Episode 4 - Social Media in 2016 - It’s not going away!
In Episode 4 of Season 2, Jason and Pat talk about the State of Social Media for 2016, and update some of the major tenets, tips, and tricks that Social Media managers need to make sure they are aware of. Plus, Jason calls out all four of the Social Dig Podcast's 5 star reviews on iTunes.  Have you left a review yet? Do it now!!! 
36 minutes | Oct 26, 2016
Season 2 Episode 3 - Rich Brooks & Amber Small
In this episode we visit with Rich Brooks and Amber Small.  Rich and Amber are teaming up for a new brand called Streamline Marketing Workshops Streamline Marketing Workshops put on events–both live and online–that are designed to help wedding and event professionals grow their business and succeed online.  The first event will happen in the Spring of 2017 in Portland ME.   Amber has been a sought after wedding planner for 12 years and routinely puts on some of the biggest, most complicated events for some of the world’s most demanding clients. She’s a self-taught marketer, and has become a go-to resource in the wedding professional community as someone who knows how to market herself.   Rich is president of flyte new media, an internationally-recognized digital agency. He’s also the founder of The Agents of Change, an annual conference and weekly podcast for digital marketers and social media managers around the world. Follow Rich and Amber new project on Twitter or visit their website StreamlineMarketingWorkshops.com
48 minutes | Oct 19, 2016
Season 2 Episode 2 - Kyle Poissonnier
Small businesses are taking advantage of social video tools to reach current and potential customers.  Kyle Poissonnier, founder of Catalyst For Change Wear (and "Just a Kid from Maine") is doing a fabulous job embracing social video on multiple social networks, and he took a few minutes to speak with the Social Dig about how he utilizes video as part of social media strategy.  You might remember Kyle from Season 1 of the Social Dig Episode 6 where he spoke about partnering with charitable organizations to raise money selling apparel.   Please follow Kyle on Snapchat, Facebook, Twitter, and Instagram.  You can also find Catalyst by visiting CFCWear.com
40 minutes | Oct 12, 2016
Season 2 Episode 1 - Amanda O’Brien
It seems like Facebook changes every other week, which is because it really does.  With reduced organic reach, the easiest way to reach your potential customers is to pay to play.  Amanda O'Brien joins the social dig in the Season Two premiere episode to talk about how to use Facebook Advertising in some different ways to reach your current and potential customers.   About Amanda: Amanda O'Brien has been working in marketing for over 12 years. She caught the digital marketing bug in 2006 and has been helping businesses use the internet to market themselves since then. She has been the host and organizer of Social Media Breakfast Maine since 2009. Amanda is the Director of Business Development for flyte new media in Portland, ME.  At flyte Amanda is responsible for generating new business and for developing, implementing, and reporting on marketing initiatives for our clients. She also has an interesting little side project called 1820 Wines Follow Amanda on Twitter
61 minutes | Aug 17, 2016
Social Dig # 35: Newspapers in Social Media with Tony Ronzio
Tony Ronzio, Director of News and soon to be Executive Editor of the Bangor Daily News stopped by the Social Dig Podcast to talk about the BDN Facebook page recently surpassing 100,000 likes, and we dove into the relationship of newspapers and social media sites.  This was a real interesting conversation on the future of old media, and how they are able to embrace social media while still being conscious of driving revenue.   Follow Tony on Twitter @Ronzio, and make sure you follow the BDN facebook presence!
59 minutes | Aug 3, 2016
Social Dig #34: Fear and Authenticity with Abbie McGilvery
Abbie McGilvery founder of Portland Maine based From the Nest Social joins us as the first guest with a second appearance on the Social Dig Podcast.  We have a spirited conversation about overcoming fear of posting (FOP) to utilize Social Media to build an authentic brand and voice for your organization.
50 minutes | Jul 20, 2016
Social Dig #33: A record setting event
On Social Dig #33, Pat interviews Jason about Governor's Restaurant's Lobster Roll Day, part of their annual birthday celebration.  Jason explains how he's been able to increase the amount of Lobster Rolls that the company sells on that day more than 20% each of the last few years, and how he uses social and traditional media to spread the word about the event.   Follow us at @SocialDigCast or Social Dig Podcast on Facebook  Find Jason on social media by searching jasonpclay pretty much anywhere Twitter | Facebook | Instagram | Snapchat
50 minutes | Jul 6, 2016
Social Dig #32 - Matt Smith - “A Social Darling”
Matt Smith, Marketing Manager from Darling's Auto group joins us for the 32nd Social Dig.  We talk about the balance of Social Media versus traditional advertising and opportunities for crossover between the two.  We also talk about how some of Darlings community based initiatives such as sponsorship of Waterfront Concerts "Darling's Waterfront Pavilion" along with the Maine State Pier, Darling's Photo Booth, and Darling's Ice Cream Truck fit into the Social Puzzle.   Learn more about Darlings at Darlings.com, on Facebook, or YouTube. Click here to follow Matt Smith on Twitter 
44 minutes | Jun 22, 2016
Social Dig #31: Using SnapChat to build your personal brand
Kate Hills from ERA Dawson Bradford in Bangor joins Pat and Jason for Episode 31 of the Social Dig to talk about Snapchat.  Kate shares how she uses SnapChat to build her personal brand, and even how she closed a deal through snaps... A great conversation that might get you thinking about using this emerging media for YOUR brand. Add Kate on Snapchat at itsmekatei You can also follow her on Facebook, or Instagram Thanks for listening... Make sure you subscribe on iTunes and give us a review!
47 minutes | Jun 1, 2016
Social Dig 30 - Fashionably social with Laura Michaud
Laura Michaud of the Maine Square and Canny Canary joined us to talk about using social media in a local start up business.  We talk about Facebook, Snapchat, Instagram, Twitter, and yes Pocket Squares. For more about Laura check out her brands: Laura's Style Blog The Maine Square Canny Canary And search for those brand names on Facebook, Twitter, Instagram, and Snap Chat! Thanks for Listening!
42 minutes | May 18, 2016
Social Dig #29 - Aviation Marketing and Master Classes with Paula Williams
Paula Williams, President and VP Marketing from Aviation Business Consultants joins us for Social Dig 29.  Paula runs an Aviation Master Class which attracted Pat while researching his new role at C&L Aviation.  She also hosts an Aviation marketing podcast, and brings all kinds of actionable knowledge that can be useful to anyone in the marketing field.  She also breaks a little news about the Aviation Master Class on this episode!  So tune in and find out all about the world of Aviation marketing and social media. You can find out more about Paula at the ABCI Website, and follow her on Twitter @Paula_ABCI
56 minutes | Apr 28, 2016
Social Dig #28: Podcasting 101 - How we became podcasters
In Episode 28, Pat and Jason talk about why they started the Social Dig Podcast, and how easy it is to record a podcast and distribute it.   Questions about anything we talked about?  Let us know- visit our Facebook Page or Twitter
32 minutes | Apr 13, 2016
Social Dig #27: Small Business Social with Tracy O’Clair
Hi again, it's time for another episode of the Social Dig Podcast!  Today we interview Tracy O'Clair from TOC-Media. Tracy is a central Maine native who is becoming a "Digital Nomad," currently splitting her time living in Maine and Florida.  Tracy shares some great takes on the current state of social media for small businesses, and an interesting opinion coming out of Florida about Virtual Reality and its place in social media platforms.   Follow Tracy by visiting her website TOC-Media.com or Searching for Tracy O'Clair on your social platform of choice.
35 minutes | Mar 30, 2016
Social Dig #26 - Instagram from a photographer’s perspective
In episode 26 of the Social Dig we talk to Corey Templeton about Instagram from a photographer's perspective.  We talked about channel takeovers (specifically his opportunity to take over the Downeast Magazine Instagram feed) the equipment that he uses, shooting in beautiful Portland Maine, and much more! Search Corey Templeton on any social media site to find him, or visit his website CoreyTempletonPhotography.com  Don't forget to subscribe to the Social Dig on iTunes
34 minutes | Mar 16, 2016
Brewing success on Social Media - Geaghan Bros Brewing
Lisa Sturgeon, the Communications and Resources manager from Geaghan Bros Brewing joins us for this special St Patrick's Day episode of the Social Dig.  Lisa talks about how Geaghans Bros approaches social media as a growing family owned brewer.  She also shared some big plans for St Patrick's Day - Live video streaming! To learn more about Geaghan's visit Geaghans.com, Geaghan's Facebook Page, and Twitter page.
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