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In this episode: Today, from Down Under, we welcome Katryna Dow, CEO & Founder of Meeco, a company that is on a mission to help you retain your data sovereignty. "It's your life. It's your data. You own it." Most conversations around Big Data are from the marketing angle of how brands can benefit from that data. However, as individuals, if you could retain control over who uses that data and how it is used, wouldn't that shift your perspective? Do we assume that we give it away freely because we think we have no choice in the matter? Katryna believes that your data and information belong to you, and that you should be able to control the picture your data paints of your life and what's important to you. Derived from this belief (and a healthy concern of the picture of future personal advertising, painted in the movie, Minority Report), she created Meeco as a way to empower individuals to retain control of your data's value exchange. Episode 012  Topics Covered: Your data is a form of valuable currency, you shouldn't just give it away. Your data as an enabler and form of empowerment. How can you benefit from the insights your own data can reveal to you about yourself? When you control your own data, brands will be forced into offering you a better CX (customer experience). The emergence of personal terms and conditions of data exchange - set by YOU. How do you get younger generations like Gen Z to care about their data? How does this fit into the BYOD (bring your own device) scenario at the workplace? And much, MUCH more...! Links mentioned in this episode: Meeco.me Reach Katryna Dow via Twitter: http://katrynadow.me/ or LinkedIn: https://au.linkedin.com/in/katrynadow  or via my blog http://katrynadow.me/ Reach out to Penelope Hogan, leader of Meeco's "Meeps" community: Penelope.Hogan@Meeco.me Maarten Leyts who is the CEO and Founder of Trendwolves http://trendwolves.com/ a digital agency in Europe that fo

In this episode: So much podcast goodness coming at you this week! Bryan Kramer is on our show!! We talk Human to Human #H2H. We talk TED Talks. We predict the future! #NewWayToWork. We also ...

Episode 011 In this episode: Something new! This time I ask YOU, our listeners, a question. It's all about the future of work. #NewWayToWork ... So, call in your thoughts and opinions, and I will play them on a future show. Today you will hear great perspective on the big one - ROI. You'll find out what the heck is going on in the world of B2B. Does 2nd screen really make you care more? Also, listen to Michael Brito explain why rather than trying to capitalize on trending content, a better approach is to identify and monitor a specific audience like Millennials or Gen Z. Our final question: What to do about execs that run from social? It's all here, and more! This week's questions are answered by Ric Dragon, Natascha Thomson, Michael Brito, & Liz Bullock You ask! ... Industry leaders answer! Call in and be on our podcast with us! (855) 768-3553 Questions answered: Is 2015 the year of ROI? What are some successful B2B case studies? How are they using social media? In the world of real time marketing in terms of the on-demand culture that we are seeing with Millennials and Gen Z, how do you see the on-demand and 2nd screen playing off of real time marketing? What is the best way to get executive leaders to use social media in a real way? Links mentioned in this episode: http://socialshakeup.socialmediatoday.com -  Social Shake-Up http://www.purematter.com/futureofwork - To learn more about the Future of Work project by PureMatter, sponsored by IBM #NewWayToWork Full list of podcast panelists: Ric Dragon, Michael Brito, Vanessa DiMauro, Ted Shelton, Liz Bullock, Chuck Hester, 

Episode 010 In this episode:  Welcome back to our show! After a brief hiatus, and whole new name change, we are back in action!  Today, we have a special treat, a live/recorded version of our podcast straight from the 

In this episode:  Today we welcome Vanessa DiMauro, CEO of Leader Networks. Named by Forbes as a Top 40 Social Marketing Masters Worldwide, we are thrilled to have her on our show! Stay with us as we take a look into Ric Dragon's crystal ball and discuss the future of social networking. Also, get an inside look at the highlights of the upcoming 2014 Employee Advocacy Summit, hosted by Denise Holt, Chris Boudreaux, and Susan Emerick, and presented with The Social Shake-Up 2014 this September in Atlanta.   This week's questions are answered by Liz Bullock, Chuck Hester, Vanessa DiMauro, Ted Shelton, and Ric Dragon You ask! ... Industry leaders answer! Call in and be on our podcast with us! Questions answered: Why is it such a challenge to connect the customer base to the social audience? How can you make your LinkedIn profile stand out attracting the attention it deserves? Instagram stores - how exactly does this work? Forget vanity metrics, what are the metrics that truly matter? What are your thoughts on the future of social networking? Links mentioned in this episode: bit.ly://AdvocacySummit - Registration and session/speaker info for the 2014 Employee Advocacy Summit http://bit.ly/MeetTheSpeakers  - Listen on SoundCloud - Meet the speakers of the 2014 Employee Advocacy Summit. Full list of podcast panelists: Ric Dragon, Michael Brito, Vanessa D

In this episode:  Today we have the pleasure of announcing the Grand Re-Launch of SocialMediaToday.com! Listen as the champagne glasses ring in the good news with Robin Carey, Founder and CEO of Social Media Today, as we discuss the website's all new marketplace feature, and the improved community functionality behind  the redesign. Also, get an inside look at the highlights of the upcoming 2014 Employee Advocacy Summit, hosted by Denise Holt, Chris Boudreaux, and Susan Emerick, and The Social Shake-Up 2014 this September in Atlanta.   This week's questions are answered by Paul Cowie, Chuck Hester,  Ric Dragon, and Natascha Thomson. You ask! ... Industry leaders answer! Call in and be on our podcast with us! Questions answered: How do you protect both the employer and employee when the employer is providing content and mobilizing employees as advocates for the brand? How important is the new LinkedIn Feature that ranks your popularity? Is it trying to compete with Klout? What is the purpose of it? Should you have a presence on all social media channels? What the heck is Growth Hacking? Links mentioned in this episode: SocialMediaToday.com - All new redesigned website!bit.ly://AdvocacySummit - Registration and session/speaker info for the 2014 Employee Advocacy Summit Full list of podcast panelists: Ric

You ask! ... Industry leaders answer! Call in and be on our podcast with us! In this episode:  Today we bring you an extended episode and a special treat! In our show opener, find out why podcast host, Denise Holt, has dubbed her dear friend, Congressman Eric Swalwell,"The Millennial Congressman." At age 33, Congressman Swalwell has proven to be a true and dedicated leader who uses social media and digital technology brilliantly to stay connected with his district, whether at home or in Washington DC. Listen to find out how...  This week's questions are answered by Michael Brito, Natascha Thomson, Chris Boudreaux, Liz Bullock, and our Social Business Monster, Ric Dragon.   Questions answered: What defines quality in content, and regarding SEO and rankings, what matters to Facebook and Google in their algorithms? Where do you see B2B marketers going wrong with their inbound marketing efforts? There are so many advocacy platforms, how do I choose the one that's right for my company? What is your opinion regarding creating social media policies? Is it a case of less is more? Also, where do you draw the line in telling your employees what they can and can't say through social media? People keep talking about why Google+ is so important to include in your marketing campaigns. What does Google+ offer that other channels don't? Additional resources mentioned in the show: Facebook - Congressman Swalwell Twitter - Congressman Swalwell - @RepSwalwellYour Brand, The Next Media Company, by Michael BritoEmployee Advocacy Platform Buyers Guide, by Chris Boudreaux, SocialMediaGovernance.com

You ask! ... Industry leaders answer! Call in and be on our podcast with us! In this episode: Show host, Denise Holt, navigates caller questions with answers by Ric Dragon, Ted Shelton, Chuck Hester, Rob Peacock and guest panelist, Kim Celestre.     Questions answered: Can using Facebook interest lists, circumvent the newsfeed algorithm for more views by fans? Big data can help brands create a better customer experience, but how are analytics used to affect the bottom line and improve company performance? What are the biggest considerations when performing an A/B test for improved conversion rates? What’s the deal with the new LinkedIn Publishing Platform? Chuck Hester has the inside info. Check out his LinkedIn author page here: http://linkd.in/1isQwro How long should SRM platform integration take, and how long before you will see measurable results? Full list of podcast panelists: Ric Dragon, Chris Boudreaux, Michael Brito, Ted Shelton, Liz Bullock, Chuck Hester , Natascha Thomson, and Rob Peacock In today's ever-changing world of social business and digital transformation, staying up to date with cutting edge technology and best practices is not easy. Here's your chance to ask industry thought leaders any and all of your burning questions! Get relevant advice from those who know best... Call the Social Business Helpline at (855) 768-3553. Leave a voice mail question to be selected for a future show.

You ask! ... Industry leaders answer! Call in and be on our podcast with us! In this episode: A very special chat with YouTube celebrity, Iman Crosson, aka, Alphacat about his journey of influence during his rise to fame as impersonator and producer of parody music videos of President Barack Obama , and his recent opportunity to “do Obama” to President Obama in the Oval Office of the White House. Watch it here: Alphacat Meets Obama Questions answered: Should you show or hide your contact list on LinkedIn? Is Facebook going to become useless to brands because of the algorithm changes that make their content less visible? What is the biggest mistake you see brands make on social media? What tools and strategies can you use to leverage organic awareness of an independent film? What are strategies to encourage people to subscribe to your blog to grow your email list? Answers by Chuck Hester, Ric Dragon, Michael Brito, and Chris Boudreaux , and guest panelist, Michael Brenner. Full list of podcast panelists: Ric Dragon, Chris Boudreaux, Michael Brito, Ted Shelton, Liz Bullock, Chuck Hester , Natascha Thomson, and Rob Peacock       In

In this episode: After dinner live chat with Natascha Thomson, owner and founder of MarketingXLerator about Facebook (and the very public Eat24 break-up with Facebook), Instagram, Google + and more. Questions: Is Facebook worth spending money on ads given the latest algorithm change? A candidate for mayor asks how to use social media to stay connected with real world community? How to integrate Google Hangouts with live-streaming on YouTube? How do you get employees to buy into your campaigns? What about incentives for employee advocates - good thing or bad thing? Answers by Natascha Thomson, Ric Dragon, Chris Boudreaux, and Liz Bullock, and guest panelist, Michael Procopio.       In today's ever changing world of social business and digital transformation, staying up to date with cutting edge technology and best practices is not easy. Here's your chance to ask your favorite industry thought leaders any and all of your social media questions! Get relevant advice from those who know best... It's easy. Here's what you do...  CLICK on the TAB on the right side of this web page, labeled "Send Voicemail." (This also works on your mobile device!) Record your question, and click send. Then, your question will be selected and played on a future podcast. Be sure to fill out your name and email address, so that we can let you know when you are on the podcast!  

In this episode: Chat with Ric Dragon, CEO of Dragon Search, about SMX and "deep content" over dinner (with a special treat from Ric at the end of our show). Questions: Best practices for marketing a mobile app that is not a game? Main considerations when developing a crisis protocol? What’s up with random endorsements on LinkedIn? Ideas for increasing awareness for a small non-profit, with a limited budget? Regarding content for employee advocates, how do you mitigate between content your employees will want to share, vs. content your customers will be inspired to share? Answers by Ted Shelton, Liz Bullock, Chuck Hester, Natascha Thomson, Michael Brito.        In today's ever changing world of social business and digital transformation, staying up to date with cutting edge technology and best practices is not easy. Here's your chance to ask your favorite industry thought leaders any and all of your social media questions! Get relevant advice from those who know best... Call the Social Business Helpline: (855) 768-3553 Leave a voice mail question to be selected for a future show.

In this episode: Chat with Rob Peacock about Sprinklr news. Questions: LinkedIn for recruiters – do I have to pay for a Premium account? What social media tools to use to engage fans, and strategies to get fans engaged with each other? Which metrics demonstrate ROI the fastest and how do you quantify the value of the relationships being built? Ted Shelton of Cognizant explains Code Halos. Social media marketing – agency vs. in-house, is one better than the other? What techniques and technologies are enterprises using to leverage and unite their different social media communities? Answers by Chuck Hester, Natascha Thomson, Ted Shelton, Chris Boudreaux, and Ric Dragon.         In today's ever changing world of social business and digital transformation, staying up to date with cutting edge technology and best practices is not easy. Here's your chance to ask your favorite industry thought leaders any and all of your social media questions! Get relevant advice from those who know best... Call the Social Business Helpline: (855) 768-3553 Leave a voice mail question to be selected for a future show.

In this episode: NYC Fashion Week and Marc Jacobs Twitter pop-up store, Edgerank woes, ways to involve employees when creating employee advocacy guidelines, film content creators and marketing firms - profit sharing vs. upfront fees, how to get executives to be more social, and suggestions for staying on top of important platform changes, such as LinkedIn and Twitter. Answers by Michael Brito, Ric Dragon, Liz Bullock, Ted Shelton, Chris Boudreaux, and Chuck Hester.       In today's ever changing world of social business and digital transformation, staying up to date with cutting edge technology and best practices is not easy. Here's your chance to ask your favorite industry thought leaders any and all of your social media questions! Get relevant advice from those who know best... Call the Social Business Helpline: (855) 768-3553 Leave a voice mail question to be selected for a future show.