59 minutes | Apr 13th 2020

E119 Emily Soccorsy and Justin Foster; Co-Founders Root and River

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Emily Soccorsy [So-KOR-SEE] and Justin Foster are co-founders of Root + River, an intrinsic branding practice.

They believe that the 20th century approach to manufacturing brands is over - where branding meant creating a contrived perception (think: Marlboro Man, Betty Crocker). Most often, the manufactured brand was detached from the reality of what happened inside the company and inside the leader’s heart and mind. How even more true is this right now?

A new, more humanistic and experiential age is daening, based on the idea that branding is how other people experience what you believe.

In this episode they talk about their business startup successes and challenges. 

This is a special episode because we get to explore the nature of beug in a business partnership and how this has fully enhanced their business success.

Website: https://rootandriver.com/ Social media links: https://www.instagram.com/rootandriver/ https://www.facebook.com/rootandriver

Their book: 

"Rooting Up: Essays on Modern Branding" is now available on Amazon! 


This episode is brought to you by my book "So You Want to Start a Business; the 7 steps to create, start and grow your own business"

This is the only advertising on this podcast!

My guess is that you are here for one of 2 reasons:

Are you curious about what it’s like to start a business?

Do you wonder if you have what it takes? Would your idea work? How much does it actually coss to build a successful business?


Have you been in business for a few months or a year or 2 and things aren't going quite the way you thought they might?

My 15 years of experience working with start up and small businesses are condensed into this book.

This is your step by step guide to launch your business smarter and faster. It’s so exciting to be sharing it with you. Please share your progress

Are you ready to buy and read the book? Head over to Amazon

Happy reading! and as Justin says "Just Go!"