Created with Sketch.
SMLXL - Business and Communication Innovation from Alan Moore » Podcast Feed
7 minutes | Apr 23, 2009
Alan Moore lecture at MIT
A while back, I spoke at MIT – I was invited by Henry Jenkins – who runs the Comparative Media Studies course, I was given the opportunity to discuss and explore my thoughts and ideas around what drives our communications revolution and what the implications are for us in terms of commerce, education and political discourse and therefore the wider society. Listen to the full length (1hr:40min) or segments below: Part One Consumers and Trust Part Two The Push vs Pull organization Once you storm the Bastille you don’t go back to your day job – The newly empowered consumer The furniture of advertising changes Technologies of cooperation – allow us to get back to what we are a – We Species Part 3 Identity and Communities Communities are ancient institutions And there is a constant conflict between communities and controlling institutions We are decoupling from traditional institutions Psychological self determination Part 4 The architecture of authority Traditional notions of the structure of organizations – the silent movies of the 21st Century The new structure people powered media vs. organizations no longer gate keepers to information distribution Why people disengaging from institutions Context and meaning – irrelevance and obsolescence part 5 Folk culture for the 21st Century Obama – facebook / political engagement Youtube / Current Tv From straight line thinking to no straight line thinking – shuffle culture part 6 Mobile as the 7th Mass Media Access to information Searching and discovery of information: last.fm Mobile Search The demise of demographics as we enter the networked society Communities converge around values; Group Forming Network theory Part 7 Hot vs. Cold Media Harnessing user generated data and content hot media is dynamic Jaimie’s school dinners Redefining of media – we the media The rise of the professional amateur The collapse between consumption and production Part 8 Social data analytics Alpha Users Social Interaction HBO example Alpha Users From managing efficiencies’ to managing and co-creating experiences Always work from the end-user experience Examples – Worship at the temple of apple/ spreadshirt.com/ bbc
17 minutes | Feb 27, 2009
Community Based Engagement Initiatives
Community based engagement initiatives goes beyond marketing communications and will become the primary means by which all organisations will engage with their audiences. This new paradigm requires a multidisciplinary approach, as a consequence, we get a clashing of cultural and ideological gears, companies aren’t prepared to deal with the friction that allowing their staff to connect internally of externally generates. Further, Knowledge gaps widen which means assumptions are made, and key strategic decisions are executed that damage the longevity, and even existence of companies. (“we thought it was all about technology”) The parlous state of the media and broadcast industries in the UK is but one example. Perhaps these are some principal ideas that fall out of this particular conversation are: Create platforms/services/tools that enable people and are built upon human principals of sharing and co-operation Engagement is based upon tenets not technology Community co-creation around a central purpose is very powerful bonding agent Be Grassroots – be truly useful You have to re-organise Alan Moore in conversation with Jason Kirby explores what this means to him. We need to embrace the interactive age to break with traditional, ineffective interruptive communications, using engagement techniques to change behaviour and outputs through involvement. In a participatory culture, people embrace what they create. Download the podcast in mp3 format below.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021