10 minutes | Feb 24th 2021

#7: Adding a watermark

In this episode, I will share a couple of techniques to add a watermark to your photo on your actual smartphone. Firstly, why would some photo enthusiasts like to do this? There are two main reasons; protection of copyright and ownership. The other is visual marketing to let the viewer's know who the photographer was. On social media, I am noticing more photo curation accounts than creatives now. Some will actually ask for a watermark-free version of your photo. I have even seen some add their Instagram account logo on your photo! The old line of giving you free publicity does not go down well - especially when there is no attribution. If you have had this happen to you, that someone grows their following through your photo, you do feel violated. A watermark is typically a semi-transparent identifiable image or text in the bottom right corner. Some creatives like to even place a text watermark alongside existing lines inside the image. A re-posted photo with consent and a watermark can be effective and free marketing. On the negative side of adding a watermark, they can be distracting and reduce the effectiveness of your photo composition. The laws around copyright differ in countries. In Australia, there is no system of registration for copyright protection. You do not need registration, publication, a copyright notice, or any other procedure. Protection is free and automatic. This is where I say, this episode/video/blog is not intended for advice and you should seek your own! The two apps that I mention are Adobe Photoshop Mix (iOS and Android) and iWatermark (iOS only). Any app that allows you to add a photo on top of another photo (layers) will do the job. Make sure your watermark has a transparent background and saved as a PNG file format. My preference is to use the iWatermark app. You can save the watermark as a preset and a couple of taps of the screen and you are finished. My thoughts - I do not add a watermark to my photos. I do add EXIF data to my images using Adobe Lightroom. This is hidden information embedded inside the photo that can be retrieved. Although there are also apps out there that can delete and even replace EXIF data! That data is also stripped when uploaded to most social media platforms. If it helps to reassure you, photos shared on social media platforms are compressed. This makes it impractical to print a wall-sized photo. ・・・・・・・・・・・・・・・・・ Take the Photo Creativity Challenge: This 14-Day Photo Creativity Challenge is the key to quickly unleash your photo creativity through simple processes, so you can confidently capture interesting photos anytime in any location bit.ly/3aBXPhy ・・・・・・・・・・・・・・・・・ Tutorials: Practical, jargon-free articles on the photo set up, capture and photo editing techniques bit.ly/2ZGgILh ・・・・・・・・・・・・・・・・・ Accessories: Struman Optics lens accessories bit.ly/3gv9JuC ・・・・・・・・・・・・・・・・・ Community: Join our amazing Smartphone Photography Club (FB group) to participating in photo themes, share techniques and tips. bit.ly/3gv9JuC ・・・・・・・・・・・・・・・・・ Email List: Stay up to date on the latest articles and tutorials bit.ly/sptemail Passionate - Creative - Curious - Mike
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