39 minutes | Apr 4, 2013
004 - How to create a Social Media News Release
easel.ly My notesThe normal news release The news is presented in narrative form. Write the news release as the reporter would write the story. Editor can lift the story and run it ‘as is’. Use the inverted pyramid, so the editor can cut the story anywhere and still get the essential news. You can include other assets -- photos & videos -- as extras. Enter the Social Media News ReleaseIn 2006, Shift Communications introduced the Social Media News Release templatePR professionals loved the concept, but you didn’t see it in practice much.We could see the value, but you had to build it.Today it is much easier to create.Now it is more about organizing existing assets than building the SMNR from scratchNow is a good time for organizations with news to use SMNR If you don’t have "Washington Post" news value - traditional news releases can go straight to consumer. You don’t need the media to get out your story (Google alerts). David Meerman Scott articulated this well in The New Rules of Marketing & PR. If you are trying to attract journalists, the SMNR can be helpfulReporters don’t want to re-run your stories.The format makes it easy for reporters to personalize and report the news.Your SMNR presents all the elements for reporters to create a multimedia story.Easy to assemble.Easy to share. Call to ActionMake a list of all the multimedia elements you can create for your next news release.Establish your Social Media News Release platform.Encouragement The courage to go do it - John Saddington on Pat Flynn’s Smart Passive Income #61Ira Glass -
9 minutes | Mar 7, 2013
000 - About Smart Pictures Sell - my Shark Tank story
You really don't need to listen to another podcast. I get it. Unless...it can teach you something useful that you didn't really know.Here's something you might not know: You can increase the likelihood that your customer will read your release tenfold and stay on your pages three times as long by adding one thing -- pictures. Sounds simple? Maybe. The thing is..not just any pictures will get people to consume your ideas and take the actions you ask. Do you know how to use pictures in your existing communications strategy to help you get even better results? That's why I created this podcast. We will look at the intersection of communication and smart photography. Now this is starting to feel an awful lot like a Shark Tank story to me. Listen to this pre-podcast to see what I mean.