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Smart Millennial Business
14 minutes | Sep 14, 2016
038 - Validating Your Business Plan
When you're looking to get feedback on your new idea, don't bother asking your friends and family. It's time to find the low-noise channels where you can solicit feedback from your target audience one-on-one.
12 minutes | Sep 12, 2016
037 - Defining Your Target Market
Marketers use buyer personas or "avatars" to identify the characteristics of the groups they're selling to. Typically, these profiles include vital statistics as well as information about the target's spending habits, subcultures, and pop culture.
13 minutes | Aug 14, 2016
036 - Finding Your Inspiration
It's time to get your ideas out and on to paper where you can start to organize and build off of your inspirations. Your job as a business owner is to solve problems for yourself and others— that way, when times get tough, you'll have a firm foundation to fall back on.
16 minutes | Aug 2, 2016
035 - Should I Start a Business
Only 44% of businesses survive their first four years of life, so it's vitally important to validate your idea before investing half a decade to find out if you'll be successful or not. Every decision you make is either towards or away from your goal, so exactly what is it that you're working towards anyway?
14 minutes | Jul 26, 2016
034 - The Difference Between an Idea and a Plan
You're charged up on your newest idea and you're sure this is going to be the one that rockets you to the land of success. But wait, what's your plan for getting from here to there? Maybe your hobby or passion project isn't yet ready for the harsh realities of the public's judgement.
20 minutes | Jul 19, 2016
033 - What Is An Entrepreneur
Whether you're trying to grow your Instagram page's presence or you're hoping to someday go into business for yourself, the life of an entrepreneur can be exciting— for all the right and wrong reasons. Today we'll show you what's involved in getting started, and what it takes to succeed.
13 minutes | Jul 13, 2016
032 - The Follower and Responsibility
Personality types are one thing, decision making styles are another. You feel like your friends are always pushing you to take risks, try new things, and go out on a limb, when you're completely fine just being content with what you have. No matter how hard a time they give you, you're going to do what's right, and that's the hallmark of the Follower type.
12 minutes | Jul 12, 2016
031 - The Controller and Perfection
Personality types are one thing, decision making styles are another. What happens when every time you go to your boss with a decision, he always has his mind already made up? When you feel like there's not much you can do, it's possible he's a Controller. But you're not down and out yet.
12 minutes | Jul 7, 2016
030 - The Skeptic and Suspicion
Personality types are one thing, decision making styles are another. Think about the friend you have that is constantly challenging every idea and every person they meet. You can't out think them because they've spent hours researching every topic. You've probably got a skeptic on your hands.
12 minutes | Jul 5, 2016
029 - The Thinker and Process
Personality types are one thing, decision making styles are another. Today we'll introduce the Thinker style and show how they need every last detail before they're ready to pull the trigger. You'll want to come over-prepared for this type, especially if you want to convert them to your cause or sell them something.
13 minutes | Jun 30, 2016
028 - The Charismatic and Risk
Personality types are one thing, decision making styles are another. Today we'll introduce the Charismatic style and walk through how they respond well to education, responsibility, and risk, but ignore fear, self-absorption, and impulse when they make their decisions.
16 minutes | Jun 30, 2016
027 - Bias Awareness
Biases are unconscious prejudices for or against things that our brains use to conserve energy throughout the day. As someone who is unplugged, it's important to learn and counteract everyday biases that could otherwise cloud your judgement.
13 minutes | Jun 23, 2016
026 - Recognizing Incentives
Incentives can be powerful modifiers on a person's personality. While they may act rashly or excitedly in certain scenarios, you shouldn't be surprised when they clam up or shut down in others. We'll walk you through how to recognize and act on the incentives that drive you and those around you.
16 minutes | Jun 23, 2016
025 - Stressing Perfection
Having trouble understanding your wound up, stressed out friends? They'll spend two hours on something that takes minutes, and they never can seem to relax when it's time to actually let loose. We'll help you decode their strange ways so that you can communicate more clearly.
13 minutes | Jun 15, 2016
024 - Effortless Existence
Having trouble understanding your effortlessly laid-back friends? Somehow, even though they don't seem to have a care in the world, things still appear to work out for them— most of the time. We'll help you decode their strange ways so that you can communicate more clearly.
15 minutes | Jun 15, 2016
023 - Dogged Devil's Advocates
Having trouble understanding your space-case, detached friends? Talking with them is like scrolling through your Twitter feed: a new topic every second. We'll help you decode their strange ways so that you can communicate more clearly.
15 minutes | Jun 9, 2016
022 - Straightforward Sailing
Having trouble understanding your friends who love to live in the moment? They're not concerned with the future, the past, or whatever crazy theories you have about existence. We'll help you decode their strange ways so that you can communicate more clearly.
18 minutes | Jun 6, 2016
021 - Caught in the Busy Trap
Having trouble understanding your hard charging friends? They're never late, they never sleep, and they always seem to be in a rush for whatever's next up on their schedule. We'll help you decode their strange ways so that you can communicate more clearly.
15 minutes | May 26, 2016
020 - Always Starting, Never Finishing
Having trouble understanding your imaginative friends? Their heads are always in the clouds, and it's completely normal for them to show up 10 minutes late… for everything. We'll help you decode their strange ways so that you can communicate more clearly.
13 minutes | May 24, 2016
019 - Storms of Emotion
Having trouble understanding your emotional friends? It's the way they wear their feelings on their sleeves, right? Or maybe it's how their mood can change on a dime. We'll help you decode their strange ways so that you can communicate more clearly.
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