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Smart Marketing for Small Nonprofits
24 minutes | Jul 17, 2021
5 Reasons Why Your Nonprofit Needs Marketing Help
Even if they have no problem hiring certain types of outside experts, many nonprofits resist getting help with their marketing efforts. But having some help with communications can result in nonprofits getting more support so they can thrive. Cindy goes over the most common reason nonprofit leaders say “no” to marketing help and the many reasons the right answer might be “yes” - including the fact that it might ultimately be more cost-effective than doing it in-house.
30 minutes | Jun 26, 2021
Should You Keep It Virtual in 2021?
Events manager Danielle Snelson says that 2020 gave nonprofits permission to hold their events virtually. The question is, now that the pandemic is receding and in-person gatherings are more common, should we keep it virtual in 2021? The answer will depend on what your organization's goals are. In this podcast, Cindy and Danielle talk about when virtual and hybrid in-person/online events will further the goals of your organization and how to do it effectively.
17 minutes | May 28, 2021
The Good Email News in This Year’s M+R Benchmark Report
2020 was a bear of a year, but here’s the silver lining: Confronted by fear, uncertainty, loss and lockdowns, we didn’t hide in a bunker until it was all over. We found new ways to connect and gave what we could to support others, and did it in record numbers. Cindy takes a deep dive into the 2020 M+R Benchmark report.
43 minutes | Apr 29, 2021
How Nonprofits Can Weather a PR Crisis
Joe McLeod has been helping companies and nonprofits weather PR crises for more than 15 years. He talks with Cindy about how to prepare a crisis communications plan and how to handle PR concerns so that they don’t damage your nonprofit’s reputation or impact negatively on your mission.
45 minutes | Apr 1, 2021
Build Your Writing Confidence and Skill With These Expert Tips and Techniques
Kathy Widenhouse, a highly experienced nonprofit content writer, talks with Cindy about how to master the art of persuasive communication, whether it’s a fundraising appeal, e-newsletter or blog post. The tips and tactics she shares will make your own writing process easier and far more effective.
39 minutes | Mar 4, 2021
VidMob Gives and the Power of (Short) Nonprofit Videos
If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? Video is the ultimate storytelling device, says Burr Purnell, this month’s Marketer on a Mission and using it gives nonprofits an easy, fast, and affordable way to amplify their message to the world.
35 minutes | Jan 24, 2021
2021 Advice from the 'Nonprofit Nerd'
When you think about retaining donors, trade in ROI for ROR or “return on relationship.” That’s the advice of Cindy’s guest, Jarrett Ransom of The Rayvan Group. An expert on nonprofit marketing and a self-described “Nonprofit Nerd,” Jarrett shares the five building blocks of donor relationships in this special Marketer on a Mission podcast.
20 minutes | Jan 17, 2021
4 Steps to Donor Retention This Year
Many things have changed in the last year, but not the importance of marketing to support donor retention efforts. In this episode, Cindy explores the statistics to keep in mind as you develop your retention strategy and a four-step process to make sure first-time donors continue to support your organization after their initial gift.
19 minutes | Jan 10, 2021
New Digital Strategies for 2021
Ever worry about getting stuck in a rut in your marketing efforts? It’s a new year, which makes it a great time to experiment and try some new digital strategies for promoting your nonprofit. This episode has suggestions on ways you might want to stretch those marketing muscles, but it also includes the one thing that is tried and true no matter what marketing strategies you employ.
17 minutes | Jan 3, 2021
Your 2021 Marketing Plan: The Great Reset
As we begin our journey into 2021, have you thought about what success for your nonprofit would look like this year? We are in the middle of the Great Reset, which makes it the perfect time to create your marketing plan. It doesn’t have to be a beast; in fact it can be both an inspirational and useful document, a roadmap to a successful year for your nonprofit.
19 minutes | Dec 20, 2020
Greeting 2021 With New Optimism
We all know that 2020 was rough and that despite awesome news about vaccines this month, it’s going to take a lot of work to get back on track in 2021. But that shouldn’t sap you of the optimism that a new year typically brings. In today’s episode, we explore why (realistic) optimism is essential for the strategic marketing of your nonprofit and how to keep hope and resilience front and center as we greet 2021.
24 minutes | Dec 13, 2020
Your Low Cost Marketing Options for 2021
Your nonprofit’s marketing budget is important; it’s the connective tissue between your organization and the many audiences you are trying to reach: clients, donors, volunteers and the public at large. But the reality is that after the double whammy of COVID-19 and the resulting economic downturn, the money just might not be there in 2021. This episode focuses on low- and no-cost marketing strategies that can allow you to continue to make an impact no matter the size of your budget.
22 minutes | Dec 6, 2020
2020 Marketing Lessons Your Nonprofit Can Benefit From Next Year
If you could take your nonprofit back to our pre-COVID “normal” world, would you? Or did you discover things about yourself and your organization in 2020 that you want to shape your nonprofit’s future. In this episode, Cindy reviews the top marketing lessons nonprofits learned in 2020 and how they can be used to improve marketing in 2021 and beyond.
24 minutes | Nov 22, 2020
7 Words That Inspire Giving This Year
Some words are just better than others when it comes to compelling copy, and in the world of marketing and fundraising, there are a handful of words that can inspire people to give to your cause. In this episode, we talk about seven words and phrases that are proven to have an impact getting support for your nonprofit.
52 minutes | Nov 15, 2020
Marketer on a Mission: Anne Stefanyk of Kanopi Studios - Top 10 Performance Tips for Your Nonprofit’s Website
Today we talk with Anne Stefanyk of Kanopi Studios, a website designer and developer. Anne shares her top 10 tips on how to maintain your website so you maximize its ability to raise awareness of your nonprofit, win support for your cause and turn your audiences’ intentions into action.
22 minutes | Nov 8, 2020
#GivingTuesday: How to Make It Happen When Time is Running Out
Yes it’s an international event and yes, there’s only three weeks left, but with a little time and effort, there’s still time to have an effective #GivingTuesday campaign. It doesn’t have to be a stand-alone event; instead, why not make #GivingTuesday the launch of your whole end-of-year campaign.
15 minutes | Nov 1, 2020
Why Your 'ASK' Must Be Different This Year
In spite of the chaos and confusion caused by 2020, this year has provided you with a unique opportunity as you are making your end-of-year ask. It’s a chance to share the challenges of running a nonprofit during a year marked by a pandemic and unrest with your supporters, and then boldly ask your supporters to share your optimism for the future.
20 minutes | Oct 25, 2020
Where Did Your Donor Go?
Call it the case of the disappearing donor. Someone who you can see is responding to your message and even getting to your donation platform, only to leave without a trace. And the clues lead you right up to the culprit - your donation page.
27 minutes | Oct 18, 2020
Marketer on a Mission: Gabe Cooper of Virtuous Software
Amazon knows how to make it personal for consumers. So does Netflix and Patagonia. How can nonprofits bridge the gap with their donors just like for-profit businesses? In our latest “Marketer on a Mission” interview, Gabe Cooper of Virtuous Software explains the power of CRM programs and how they streamline communications for small nonprofits while helping them forge better relationships with their supporters.
20 minutes | Oct 11, 2020
Celebrate Fall in Your Marketing
Fall arrived a short time back and I think after such a difficult spring and summer, we were all ready for it. It always feels like a season of renewal and hope, something we all really need in 2020. That makes it a perfect time to shift gears in our marketing outreach and lean into optimism as we work towards a transition from urgent to optimistic.
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