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Smart Art Business
23 minutes | Nov 4, 2021
Social Media Marketing With Rachel Wilkins
In this episode our host Rachel Wilkins shares a life experience on self awareness, acknowledging your capabilities and dealing with vulnerabilities that come with being an artist. She then dives deep into the nuances of digital marketing, social media marketing and building strategies that work. She shares tips on how to use social media as a tool to build a community you are in control of, ways to build good rapport online and a sustainable art business Finally, Rachel elaborates on the correlation between social media and brain drain, analytics, content planning for success and the solution to spending less time on social media while increasing productivity.
22 minutes | Oct 28, 2021
Selling Art Essentials With Rachel Wilkins
In this episode Rachel Wilkins discusses the 4 essentials you need to sell your artwork and why you should have an elevator pitch. She touches on effective ways to share about your work and guide your audience so that no money is left on the table. Finally she gives tips on how to confidently ask for a sale an the importance of building trust with your audience and collectors.
20 minutes | Oct 20, 2021
Passive Income With Rachel Wilkins
In this episode, our host Rachel Wilkins talks about streams of passive income, digital products and how to be creative in order to earn. She sheds more light on affiliate marketing, its benefits, and lastly teaching and how to have confidence in your abilities. Rachel finally guides on how to find your niche, tap into it and how SamCart has completely changed her business for the better.
30 minutes | Oct 15, 2021
Revolutionize Your Business With SamCart
In this episode, our host Rachel Wilkins Rachel Wilkins has an eye-opening discussion with the co-founder of SamCart, Scott Moran that will change the future of businesses and how they are operated. Rachel gives a testimony of how using SamCart transformed her business during the pandemic and how it can help revolutionise your business. Scott walks through the life cycle of SamCart and finally shares more details on the video series and upcoming launch which you definitely do not want to miss!
22 minutes | Oct 12, 2021
Gallery Representation With Rachel Wilkins
In this week’s episode our host, Rachel Wilkins, dives deep into a topic that is of interest among many artists, which is gallery representation. She breaks down the types of galleries and services offered and how to check if they are relevant for your artwork. She walks through the process of getting gallery representation, the pitfalls and finally gives tips on how to prepare before submitting any proposals to galleries.
32 minutes | Oct 5, 2021
Mindset And Psychology With Dr Gigi Arnaud
In this episode, our host Rachel Wilkins speaks with life coach, Dr Gigi Arnaud on changing conditioned mindsets, negative and limiting beliefs in relation to neuroscience and psychology. They discuss comparison paralysis, ways to get aligned with the authentic you and practical ways to apply mindset principles and reprogram your own behaviour to create your version of success.
19 minutes | Sep 30, 2021
Personal Branding With Rachel Wilkins
In this episode, Rachel Wilkins, co-founder of Conception Arts teaches on why personal branding is important in building an image that affirms your roles as artists and how to control the narrative. She elaborates on marketing strategies that can potentially set you apart through personal branding, story telling and collaterals. These will support your work and carry the power and potential to influence buyer decisions if you put in the work and show up for your business everyday.
23 minutes | Sep 23, 2021
What Art Collectors Are Looking For With Rachel Wilkins
In this episode Rachel Wilkins demystifies the idea most have of who and what an art collector looks like. She speaks about the three things collectors are looking for, what conveys value, price point consistencies and effects. In closing she shares tips on how to remain curious, explore possibilities and why you need to build a cohesive, recognisable body of work.
16 minutes | Sep 17, 2021
Progress Not Perfection With Rachel Wilkins.mp3
In this episode Rachel Wilkins, founder of Conception Arts shares on how, as an artist, herself she managed to overcome procrastination which keeps most talented people from moving forward, and created consistent habits that still help grow her business daily. Progress no perfection is her mantra, and she elaborates on ways to actively, plan for and work towards growing a business while learning how to deal with rejection by focusing on your passion and why you started and making commitments that will push you to take action.
53 minutes | Aug 22, 2021
Neuroscience, Worthiness and Trauma Regulation With Dr Chris Lee
In this episode we discuss what neuroscience has to do with artists and the topic of worthiness. Dr Chris speaks on how to recalibrate after traumatic experiences, trauma regulation skills, the reason why we focus on negativity as opposed to positivity and neuroscience based methods you can use to affirm your worthiness. Finally he explains the relationship between technology & sleep, and the importance of having a sleep routine.
33 minutes | Aug 13, 2021
SEO Strategy and Lead Generation With Eric Seropyan
In this week's episode, our host Rachel Wilkins has a very interesting discussion with Eric Seropyan on SEO strategy and lead generation. They dive deep into website optimisation, the importance of Google metrics and how to monitor the analytics results. Eric shares tips on how to choose keywords that have a higher conversion rate, the key to addressing various audiences on a blog how to balance the relationship between SEO and social media campaigns and more importantly, how to manage your reputation online.
31 minutes | Aug 11, 2021
SECRET INGREDIENTS FOR SUCCESS WITH DAVID DREBIN
In this episode our host Rachel Wilkins speaks with David Drebin as he shares tips on building relationships in the right circles, dealing with rejection and the role of passion, time and self awareness in the success of any artist. He elaborates on internal versus external validation and the long term effects and finally they discuss pricing artwork and value perceptions.
38 minutes | Jul 4, 2021
Become An Impactful CEO With Mariana Ruiz
In this episode our host Rachel Wilkins has a powerful conversation with Mariana Ruiz, the CEO of Impact Driven Entrepreneur on ways in which business owners can work less and accomplish more and hire the right way in order to scale. Mariana shares her effective productivity hacks, intentional planning strategies and the importance of self care. She answers the question on how to align yourself with impact goals and finally the subject of limiting beliefs and ways to overcome them.
27 minutes | Jun 28, 2021
Think And Act Like An Entrepreneur With Aktual Money
In this episode, Rachel Wilkins speaks with Rodrigo Valles Jr and Gilbert James Ruiz from Aktual Money about financial resources that are available to artists running businesses, tips on record keeping, tax compliance and business structure that artists should consider having in place. They explore a list of items that artists can claim on their taxes but may be overlooking, expenses related to bringing the studio into your home versus running a studio separately, separating business from personal expenses, pitfalls, the difference between federal and state taxes and its importance.
31 minutes | Jun 16, 2021
Understanding The Art World And Investments With Ben Davis
In this second part of the interview, Rachel continues the conversation with Ben Davis, an art critic and author and they explore the idea of how NFTs have changed how we experience art. The discussion focuses on the surging popularity of NFTs and its future and the responsibilities of art critics and journalists on covering the back stories. Ben elaborates on the effects on associated costs of owning art pieces, benefits to artists, the importance of understanding art itself and investing in collectibles for the right reasons.
29 minutes | Jun 6, 2021
CURRENT ARTS INDUSTRY OVERVIEW WITH BEN DAVIS
In this episode, Rachel Wilkins hosts art critic and author, Ben Davis who sheds light on his role as an art critic, how the pandemic has impacted the art world and his views on industry recovery process. He speaks on the direct buyer to consumer relationship that now exists between buyers and artists, art fatigue, how the pandemic has influenced relocation of galleries and the importance of criticism and debates on art.
37 minutes | May 18, 2021
Driving Change Through NFTs and Spoken Word With David Bianchi
In this episode, Rachel Wilkins speaks with David Bianchi, a multi disciplinary artist, motivator, actor and poet on spoken word as a deep form of expression, use of film as an outlet for buried emotion and the power actors and poets have in helping effect change.They touched on inclusivity of people of colour in the conversations, co-existence of NFTs and Clubhouse post COVID19 and how to embrace your imperfections and get out of your own way.
33 minutes | May 17, 2021
Brand Attraction Strategies With Michael Liebowitz
In this episode, our host Rachel Wilkins holds a discussion with Michael Liebowitz, CEO of the Magnetic Minds Studio about the definition of a brand and importance of story telling. He sheds light on behavioural neurology strategies and how they can help build memorable brands and techniques for introverts to gain confidence in their value and beliefs.
43 minutes | May 10, 2021
Instagram: Selling In The DMs With Victoria Boyd
In this episode, our host, Rachel Wilkins speaks with Victoria Boyd, a digital marketing strategist, about how to sell in the DMs, top tips on how to leverage Instagram, asking for a sell, packaging experiences, authenticity and vulnerabilities that come with taking action. Victoria gives practical advice and tips on how to make your sales take off through showing up consistently.
59 minutes | May 5, 2021
Powerful Partnerships With Gregory Siff and Lisa Falcone
In this episode, Rachel Wilkins hosts Gregory Siff, an internationally renowned visual artist, writer , designer and actor and his manager Lisa Falcone, his manager. They discuss powerful partnerships, artist representation and building powerful brand identities. Lisa elaborates on synergies and how to get the best out of deals and collaborations, artwork pricing, views around NFTs.
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