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14 minutes | 3 days ago
Ep. 78 Why Staying Small is SMART Business
When I started my business I thought BIG meant successful. I tried everything I could to look as big as possible as quickly as possible. Over the years I've learned big does not equal success, in fact, for me small, nimble, and profitable is my definition of success. In this episode, Sean and I talk about how staying small has been smart for our businesses and why staying small might be the way for you. Show notes and more at toriemathis.com/show
24 minutes | 5 days ago
Ep. 77 No More "I Hate Mondays" - It's Time To Make Change
If you hate Mondays, or long for the weekend week after week, you've got to make some changes. No more I hate Mondays. Torie Mathis and her cohost Sean talk about how to get yourself out of the Monday funk, whether you're at a job or if you're a business owner because no one should hate Mondays. Don't allow yourself to be swept up in the fake hate of Mondays. You can change your life. You can change your thinking. You can change your mindset. You can have a life you love. It's time to make a change. No excuses.
17 minutes | 10 days ago
Ep. 76 Benefits and Trials of Working From Home with Kids
Many people over the last year have been flung into working at home with their kids. Finding a new groove to your working style can be difficult - for you and your kids when you now work from home. Torie Mathis and her cohost Sean talk about the challenges and benefits of mixing a home office with kids. Since 2006, Torie has worked exclusively from her laptop - before kids, and since 2008 with kids. She sees it as an amazing opportunity for both you and your kids. Find show notes and resources at toriemathis.com/show
24 minutes | 12 days ago
Ep. 75 The Silent Business Killer
When you're a small business owner your attention and time are stretched every day and it's easy to waste your time if you're not careful. From unnecessary phone and zoom calls to tire-kickers and brain-pickers, how do you keep your time from being wasted? Torie Mathis and her cohost Sean discuss the biggest time sucks in their business, how you can avoid them, be more productive, and get yourself back on track. What may start with a little time wasted here and there can be the beginning of the end for your business, and we are here to help you succeed.
23 minutes | 17 days ago
Ep. 74 I Can't Believe My Client Asked Me This!?!
After working with hundreds of small business owners on design and marketing projects I still get surprised by some client requests. Most, however, are the same questions over and over, by all types of clients all over the world. In the episode, Sean and I laugh about some of the crazy requests we've got over the years. If you're a small business owner, this episode will help you work with your marketing person much better. Find show notes, resources and more at toriemathis.com/show
24 minutes | 19 days ago
Ep. 73 How to Make Decisions Faster & Better
How can some be so calm, cool, and confident when making decisions, and others are paralyzed by it? Can you get better at making decisions? Torie Mathis and her cohost Sean go over their decision-making process and talk about how to make better decisions and how to make decisions faster. They'll talk about how to never look back with doubt, how to steer clear of regret, and the best advice Torie ever got about making decisions for yourself. We all have to make them, so we may as well get better at it. Watch the entire episode, get show notes and resources at toriemathis.com/show
32 minutes | 24 days ago
Ep. 72 4 Keys to Successful Facebook Ads + Biggest Mistakes to Avoid
Facebook ads can be your business's biggest return on marketing investment - BUT a couple of small mistakes could have you throwing your money away. After spending a quarter-million dollars on Facebook ads, Torie Mathis and her co-host Sean, go over the exact steps to get successfully started with Facebook Ads and the big mistakes you must avoid. Facebook ads can work for any business, so let's get them started with yours.
21 minutes | a month ago
Ep. 71 Never Start From Zero
Whether it's a website or email, sales process or social media strategy starting with a blank page is a huge waste of time. Never start at zero. Torie Mathis and her cohost Sean show you how to skip the blank page and start full of ideas and inspiration. Learn this invaluable process for every aspect of your business or creative project.
28 minutes | a month ago
Ep. 70 Unsubscribes, Unopens, and Spam Complaints, Oh My!
Email marketing is the best strategy for creating relationships that lead to sales. But many entrepreneurs are worried about unsubscribes, unopened emails, and spam complaints to the point of holding their dear, precious email list and not emailing it. This is one of the biggest mistakes in email marketing. Torie Mathis and her cohost Sean go over how to get over email marketing's biggest hurdles and how to use your email list as a powerful tool to get sales in your business. Even if people unsubscribe. :) Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
25 minutes | a month ago
Ep. 69 How to Get More Customers to Your Local Business
If you’re having a difficult time transitioning your lead generation and customer acquisition online, you’re not the only one. Thousands of businesses have been thrust online during the last year and have been scrambling to adjust their marketing strategy. Torie Mathis and her co-host Sean talk about how your business can be more effective at getting more customers online – now and into the future. Even if you’re not new to digital marketing, this episode will help you bump up your online status. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
48 minutes | a month ago
Ep. 68 How to Clone Yourself – And Do All the Things
Do you constantly feel too busy to get it all done? Do you want to do “all the things” but can’t find the time? Torie Mathis has the solution for you: Clone yourself. Imagine being able to finally get it all done without the overwhelm and stress. Coming from a recovering perfectionist, control-freak, and doer of all the things herself Torie has a step-by-step plan for you. Get more at toriemathis.com/free
28 minutes | a month ago
Ep. 67 Wasting Money – How We Blew Our Marketing Budget
Where should you spend your marketing bucks? Ads? A billboard? A commercial? The Chamber? BNI? Facebook? What will actually bring in customers??? Sometimes you don’t know what works until it works. Or doesn’t. And even marketers blow money on marketing. Torie Mathis and her cohost Sean go over some of the biggest money and time wasters they're guilty of…and give you some heads up on what actually works – for any business. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
28 minutes | 2 months ago
Ep. 66 Digital Marketing - How Your Business is Still Missing Out
Advertising power used to be solely in the hands of big business. Big money won ALL the attention. But not anymore. Most small businesses now at least have a website up, but many are still not “all-in” when it comes to digital marketing. This is a huge missed opportunity. And if this is you, listen up! Torie and Sean Mathis discuss different strategies any business can take to get their business to take advantage of the digital marketing boom. Most are free or low cost and many could easily double your business. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
20 minutes | 2 months ago
Ep. 65 Explode Your Online Visibility with 1 Easy Tactic
It used to be difficult and expensive to get your business in front of potential customers, but that is not the case these days. It’s easier than ever. Torie Mathis and her cohost Sean go over one super simple tactic you can use to get your business in front of more people every month – for FREE. And it’s great even if you are lazy, impatient, unskilled, or scared of tech. No excuses. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
25 minutes | 2 months ago
Ep. 64 How to Sell without Selling - What is Under the Radar Marketing
Everyone loves to buy, but no one likes to be sold to. So how can you sell without actually being salesy? Is it possible for YOUR business? The answer is under-the-radar marketing and it can work for ANY business. But what the heck is under the radar marketing and can it work for YOUR business? Torie Mathis and her cohost Sean talk about great examples of under-radar-marketing across different industries and how to make it work for you. This is sales without feeling icky, salesy, or slimy. If you’re ready to sell easier this episode is for you Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
16 minutes | 2 months ago
Ep. 63 GME to the Moon! Will Trends Kill Your Business
We were lucky enough to get an unintentional front row seat to watch Game Stop Stock skyrocket. It can be hard to sit back from the sidelines when you see trends explode and want to ride the wave, but can you take handle the risk. Torie Mathis and her cohost Sean talk stocks, trends, and risk management for the time-strapped entrepreneur. Buckle your seatbelt, we’re going to the moon. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
13 minutes | 2 months ago
Ep. 62 Book More Clients – Easy, Automatic & Profitable
Many service-based businesses have an amazing opportunity with technology to automate their customer retention and they just drop the ball. Torie Mathis and her cohost Sean go over strategies you can easily start to retain more customers, get more reviews and get your calendar full. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
15 minutes | 2 months ago
Ep. 61 Own Your Assets - Is Your Business Safe from Big Tech?
With so much of our businesses running on technology, third-party apps, and monthly software subscriptions, is our business safe? Whether on purpose or on accident your business could be removed from any source…would it survive? Torie Mathis and her cohost Sean talk about the devastation that is possible in a time of censorship, hackers, big-tech, and algorithms running the show. Learn some steps to keep your data, assets, and livelihood safe from “just in case.” Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
15 minutes | 2 months ago
Ep. 60 Facebook Ads Don’t Work
Facebook used to be a great place to market your business, but not anymore. Facebook ads no longer work. If you believe this, from your own experience, or like us, you’ve heard it again and again, we are here to tell you: Facebook Ads work. Torie Mathis and her cohost Sean talk about the biggest pitfalls with Facebook Ads and why some think they don’t work. Facebook Ads work if you know how to work them, and you’ll find it’s not all that difficult. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
13 minutes | 2 months ago
Ep. 59 Just Wait Until It’s Perfect
Are you holding off on starting a project because it’s not yet perfect? Are you waiting for the perfect time to jump onto social media or launch your program? Torie Mathis and her cohost Sean go over strategies to dodge the impossible quest for perfect and how to actually get things moving in your business and in life. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
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