Listen Now

Lots of accounts have recently shown decreased engagement on Instagram, and it can present a big challenge to small business owners. Press play on this episode to learn 5 ways you can quickly boost your engagement today on Instagram.And PS: don't miss Kalina's very special announcement inside this episode! Links:Learn more about and enroll in The Insta Guide >> https://kalinastormer.teachable.com/p/the-insta-guide

Instagram is an incredible free tool to use to grow your business. But with the app constantly changing, it can leave our heads spinning as we try all different kinds of tactics. If you want to learn how to create big and lasting results for your business's Instagram account, listen up to these do's and don'ts!References and links:Get your Customer Clarity Workbook:https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)Connect with Kalina on Instagram: @kalinastormer

Maureen Mwangi is a brand growth strategist for product-based businesses and the founder and CEO of Startward Consulting. Maureen has worked with billion dollar household brands we all know and love including Dove, Lay’s, L’Oreal, Chobani, and more. Now she helps to bring those big brand secrets to entrepreneurs and small business owners to help them grow highly profitable 6 and 7 figure businesses.In this episode we talk about: What you can learn from big brands and incorporate TODAY in your business The difference between branding and marketing The role mindset and confidence plays in business building Mindset shifts to make in order to achieve your business goals The different stages of business and how to work inside each of them How to use big brand pricing strategy to price your products effectively And so much more! Press play to hear Maureen’s big brand secrets, powerful mindset shifts, and inspiring stories. We’re so grateful to have her on the podcast!References and links:Connect with Maureen:Instagram: https://www.instagram.com/maureenmwangiofficial/Website: https://www.startwardconsulting.com/Get your Customer Clarity Workbook:https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)

In this episode we’re joined by Kat Arapis, a business and life success coach who takes a no-nonsense approach to help you achieve your goals. This conversation with Kat will help you get jump-started into aligned action to create abundance, impact, and money with your business through powerful mindset shifts and reframes. We talk about: Getting clear on your value and your offer Incorporating an abundance mindset into your business 6 things to prioritize on your calendar every day to grow Moving through your fear of rejection and selling How to make friends with your fear Growing your business while actually doing less And so much more! A sure-fire way to get you motivated, this is one you won’t want to miss. If you’re feeling fearful, stuck, or wanting to earn more with your business, press play for a coaching session with Kat!References and links:Connect with Kat:Website: katarapis.comInstagram: @katarapisTake the quiz to learn your superpower in your biz: kalinastormer.com/superpowerConnect with Kalina on Instagram: @kalinastormer

Do you struggle with your pricing? Most of us do at some point. We’re often acting out of fear, afraid that the competition is cheaper and that our customers will take their business elsewhere. So we underprice, or discount, or land on a number that doesn't account for all our hard work. This leads to burnout, discontent, and even closing the doors.There are many other things to take into consideration when deciding what to price your products and services. And chances are, you're not pricing accordingly.In this episode we cover: What cheap *really* stands for Pricing and money mindset What to take into consideration when pricing (that you might be overlooking) How the right pricing strategy can make your business sustainable Nailing your pricing strategy is absolutely crucial to keep your business thriving, but it’s something that's rarely talked about - so let’s dive in!References and links:Take the quiz to learn your superpower in your biz: kalinastormer.com/superpowerConnect with Kalina on Instagram: @kalinastormer

Are you curious about your purpose? Or how the heck to figure out what it is? Well, our guest today can help. Cory Rusin is a transformational purpose coach, PhD level purpose in life researcher, and Human Design Integrator who is equal parts scientific and spiritual. I love Cory’s special take on purpose and how we can apply it in our businesses.In this episode talk about: Cory’s unique purpose “formula” How purpose is developed, rather than found The 3 pillars of purpose development and the 4 stages of purpose How developing your purpose can save you time and money An overview of human design How knowing your human design type can help you with your purpose and your business And so much more! If you’re curious about your purpose and how to integrate it into your business, there’s a reason you’ve found this episode. Press play to hear Cory’s incredible insights and guidance!References and links:Connect with Cory on Instagram: @your.purposeguideConnect with Cory on TikTok: @yourpurposeguideVisit Cory’s website: www.coryrusin.comTake the quiz to learn your superpower in your biz: kalinastormer.com/superpowerConnect with Kalina on Instagram: @kalinastormer

Gone are the days of simply posting a pretty, filtered photo with an emoji caption and expecting the followers, engagement, and sales to come rolling in. Instagram is constantly changing, but they've made one thing very clear - you need be creating specific types of content if you want your account to be seen in 2021.In this solo episode, Kalina talks about: The recent announcement from Instagram that rocked the internet What that announcement means for you as a business owner The type of content Instagram is favoring right now And her simple secret to crack the algorithm and get *significantly* more reach If you're tired of battling the Instagram algorithm and want an effective, easy to apply strategy to get your account in front of more people, press play!References and links:Get the free Rock Your Reels checklist here: https://kalinastormer.ck.page/cf96e85723Connect with Kalina on Instagram: @kalinastormerCheck out the freebie library with free guides, journals, and more to help you grow your business: https://www.kalinastormer.com/freebies

Andi Teggart wears many hats - mother, small business owner, marketer, content creator, and the list goes on. One thing I love about Andi is how multi-faceted she is - there’s no one size fits all when it comes to building a life and business you love, and Andi is such a perfect example of that. Andi shares with us her experience running her strategic marketing brand Lucky Collective, as well as how she launched her product-based business selling one of kind Moroccan textiles (all while being a mama of two). Her impressive professional PR and marketing background includes working with companies including Barbie, PayPal, and Adobe - just to name a few! In this episode, we talk about: Learning on your feet and embracing the bumps of entrepreneurship Balancing motherhood while running multiple businesses Small business marketing tips (including her unique take on influencer marketing and recommendations for small biz owners) Growing through social media and social media etiquette Product-based vs service-based businesses And so much more! Press play on this episode to hear this conversation chock full of inspiration as well as actionable tips to help you grow and market your business.References and links:Andi’s personal Instagram: @luckyandiShop Lucky Collective Instagram (textile shop): @shopluckycollectiveLucky Collective Instagram (digital marketing): @luckycollective Get your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Connect with Kalina on Instagram: @kalinastormer

What if there was a *proven* tool you could use to help you achieve your goals? Well, there is - and we’re talking all about it today on the podcast! Visualization has been used for decades by top performers to help them improve and reach desired results - and now, you can learn how to use it too!In this episode, we cover: Why visualization works so well What’s actually happening in your brain when your visualizing a desired outcome or goal How to apply visualization in your day to day Tips to make your visualizations more effective And more If you’re wanting an extra boost to help you reach that next level, press play and learn how to create a visualization that works for you!References and links:Find free resources to help support you and your biz at Kalina's freebie library (including 30 day financial abundance journal mentioned in episode):  https://www.kalinastormer.com/freebiesConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/

Have you dreamed of taking your side hustle all the way to six figures? If so, press play on this incredible interview to hear how our inspiring guest Krystal Douglas did just that. Krystal is a celebrity tailor, working with artists including Miley Cyrus, Lauren Daigle, Greta Van Fleet, Little Big Town, and many more. In just a few short years she grew her business, Music City Sewing, from a small independent operation to a multiple six figure company. She recently launched an online course, The 6-Figure Sewing Pattern, to help other sewists learn how to build their own profitable sewing businesses. In this episode we talk about: Lessons learned from growing and scaling a multi-six figure business Following your happiness The silver lining of failure and how to use it to grow Setting and upholding boundaries Hiring and helping your team own their roles Developing multiple revenue streams Overcoming a scarcity mindset And more! Jam packed with wisdom, mic-drop moments, and great insight to help you grow your biz, this is an episode you won’t want to miss! References and links: Connect with Krystal on Instagram: https://www.instagram.com/krystaldouglas/Learn more about Krystal: www.krystaldouglas.comFind free resources to help support you and your biz at my freebie library:  https://www.kalinastormer.com/freebiesLearn your business superpower with this free quiz: https://www.kalinastormer.com/superpower

What does niching down mean? It’s about narrowing down your business to appeal to a very select group of customers or clients. Initially people find this counterintuitive - they want to appeal to MORE people - after all, more people = more sales, right? Well, not necessarily.By serving a small but extremely connected customer base, you can experience strong and (here's the key) more ALIGNED growth with your business.In this episode, we talk about: The benefits of niching down and how it can serve you and your business How Kalina grew her business by developing a very specific niche Why you should focus on the smallest viable audience (and a breakdown of how to do it) How niching down removes the pressure of having to make everyone happy and more! Press play to learn more about this small but powerful shift you can implement in your business and grow  🌿

Having a scarcity mindset can hold back your business from growing. When you’re worried about not having enough of something, you don’t act from the most inspired place. So how can we change the narrative? How can we flip scarcity on its head and instead come from a place of abundance? In this episode, we’re talking about just that.Press play to hear about three very common ways a scarcity mindset can creep into your business, and tangible things you can actually do about it. And with each mindset shift, we have an affirmation to support you with a new empowering belief that’s rooted in abundance rather than scarcity.By reframing our scarcity beliefs, we’re able to come from a MUCH more empowered place in our businesses. When we’re acting from a mindset of abundance we’re able to make better decisions that are more aligned with where we want to go, rather than white-knuckling and coming from fear-based scarcity. You’ve got this!! References and links:Find free resources to help support you and your biz at my freebie library (including 30 day financial abundance journal mentioned in episode):  https://www.kalinastormer.com/freebiesConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/

Social media is one of the best free ways to grow your business and make more sales. When used effectively, it can make a HUGE impact in your business and your growth. But are you using this free marketing tool to the full extent? Are there ways you could be better leveraging your social media to connect to your customers? If you’re wondering how to strategically use these powerful free platforms to increase your revenue and impact, press play on this one. In this episode, we’re talking about 7 essentials for marketing on social media. These will help save you TONS time and effort as you streamline your social media strategy and grow your business! References and links:Find free resources to help support you and your biz at my freebie library:  https://www.kalinastormer.com/freebiesGet your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/

Rena Doss is a self-taught jewelry designer and creator of the brand Clemmie Jewelry. In this episode, we dig deep into Rena's journey as an entrepreneur and a creative. She shares honestly and vulnerably about her business, her creative process, and her advice for others in the small business world. Prepare to be inspired as you learn from her incredible insights!In this episode we talk about: Using fear as a tool to motivate yourself Creating from your intuition Being self-taught Why Etsy is a great selling platform for small business owners and makers Staying true to yourself and your own authenticity And so much more! Join us for this beautiful and expansive conversation - you won't want to miss it!References and links:Connect with Rena on Instagram @clemmiejewelry: https://instagram.com/clemmiejewelryShop Clemmie Jewelry here: https://www.clemmiejewelry.etsy.comFind free resources to help support you and your biz at my freebie library:  https://www.kalinastormer.com/freebiesLearn your business superpower with this free quiz: https://www.kalinastormer.com/superpower

Sometimes our expectations of our business can fall short of our reality. I know this has certainly happened to me! I expected my business to grow MUCH faster than it did initially and found myself often feeling defeated. If you’re feeling like your business isn’t growing like you thought it would, press play for some support, inspiration, and 6 things you can do to help.References and links:Get your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

So, you’ve been thinking about starting a podcast? Well, it wasn’t that long ago that I was in the exact same boat. In fact, almost exactly a year ago was when I launched this very podcast you’re listening to right now!After many google searches, a few failed attempts, and tons of hours spent figuring things out on my feet, I finally got my podcast up and running. If you’re wanting to get that podcast idea of yours out into the universe, this episode is for you! I put together 8 simple steps to walk you through every step of the process and to help you save time by avoiding my mistakes. Press play to learn how to easily create, launch, and grow your very own podcast!References and links: Design your cover art with Canva: https://www.canva.com/ Get affordable, royalty free music with Soundstripe: https://www.soundstripe.com/ Podcast hosting via Buzzsprout: https://www.buzzsprout.com/ Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

In this episode, we sit down with Van Hoang, a fashion designer who has dedicated her namesake label to sustainable and ethical practices. This episode is bursting with inspiration and wisdom for creative entrepreneurs! In this episode we talk about: How to take small steps to incorporate sustainable living and practices into our every day Privilege and accessibility when it comes to sustainability Being a lifelong student The importance of mentorship Following your curiosity How to take on imposter syndrome Redefining success for yourself How to foster your creativity while running a business as a creative entrepreneur and so much more! Van’s dedication to making positive change in her industry shines through in all she does. You won’t want to miss this one!References and links:Connect with Van on Instagram @vanhoangthelabel: https://www.instagram.com/vanhoangthelabel/Shop Van's collections and learn more at her website: https://vanhoangthelabel.com/Find free resources to help support you and your biz at my freebie library:  https://www.kalinastormer.com/freebies

Have you found yourself in a comparison spiral? Do you sometimes compare yourself to others and feel like you're falling short? Do you see others and feel like they're SO much farther ahead than you?If you answered yes to any of these, you're not alone - in fact, it's normal! Some studies have suggested that as much as 10% of our day to day thoughts deal with comparisons. However, it IS something that can hold us back if we let it.Other than just feeling downright icky it can be completely paralyzing and self-defeating. When we compare ourselves to others, it can keep us from taking action and living the lives that we not only want, but deserve.In this episode, we talk about: The definition of comparisonitis so we can recognize when it comes up The role social media plays in exacerbating the comparison game 5 things to try when comparisonitis strikes And more! If you loved what you heard in this episode, please consider leaving a review and share with a friend who would enjoy it too!References and links:Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

Want to learn an easy and *highly* effective strategy you can use TODAY to increase your sales in your business? Press play to learn how to use a sense of urgency to help your customers make a purchasing decision. In this episode we’re digging into: The psychology behind why this technique works so well 4 different techniques with specific examples you can use right now to increase a sense of urgency and get more sales Key words and phrases to use Listen up and learn about this powerful and easy tool so you can start using it to grow your business! References and links:Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

Building community. Failing forward. Creating joy. These are all things that registered dietitian and nutritionist Holly Darnell of Golden Roots Nashville has done beautifully in her business, and she's sharing all her wisdom and insights with us!In this episode we talk about: Growing your business through community How to approach collaborations (I LOVED Holly's take on this) How failure leads to success The hidden gifts in saying no and holding boundaries Nutrition tips for busy, driven people on the go Developing healthy relationships with food And so much more! If you want the realness of entrepreneurship served with a side of optimism and grace, press play on this one!References and links:Connect with Holly: https://www.goldenrootsnashville.com/https://www.instagram.com/goldenrootsnashville/Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies