10 minutes | May 19, 2021

Does Email Marketing Still Work?

Email marketing may not seem as exciting when you compare it with its more flashy social media cousins but it gets results. Although email marketing comes in and out of favour it still works especially where you have an existing relationship with your viewer. Does Email Marketing Still Work? Campaign monitor did an analysis of billions of emails that were sent by Australian organisations in 2020 and found some interesting trends emerging. These trends should that Australian’s in particular have higher email open rates, higher click through rates and more likely to unsubscribe. Listen to Small Business Talk podcast episode 119 for all the tips and information on whether email marketing still works?  See omnystudio.com/listener for privacy information.
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