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In this episode, Katie Hammon of the Downtown Troy Business Improvement District speaks with Michael Roach of Michael Roach Creative about the ins and outs of social media marketing. As former President of the American Marketing Association, Michael Roach engages his expertise in marketing by sharing valuable tips on how to best utilize social media marketing. Please visit our blog at http://www.downtowntroy.org/learn to see the show notes.This podcast was recorded previously and with the ever-changing landscape, there may be some little things that have changed.The podcast series is a component of the Downtown Troy Business Improvement District's small business development program. If you would like to receive the weekly content via email, sign up for the program here www.downtowntroy.org/learn. You will receive weekly emails filled with valuable resources to help your small business become more resilient to the ever-changing business world.**Love what you’re listening to? Support the Downtown Troy BID by becoming a program sponsor or making a tax-deductible contribution here: www.downtowntroy.org/support Support the show (http://www.downtowntroy.org/support)Support the show (http://www.downtowntroy.org/support)

In this episode, Katie Hammon of the Downtown Troy Business Improvement District speaks with two local downtown Troy business owners; Julie Occhino, owner of Julie Occhino Luxury Beauty and co-owner of Bar Beauty-The Dollhouse & Jesse Tranvaag, Licensed Real Estate Salesperson at Berkshire Hathaway HomeServices Blake, REALTORS® about adopting a positive sales mindset and developing a sales process that enables business owners to align with their company's values and vision.Please visit our blog at http://www.downtowntroy.org/learn to see the show notes.This podcast was recorded previously and with the ever-changing landscape, there may be some little things that have changed.The podcast series is a component of the Downtown Troy Business Improvement District's small business development program. If you would like to receive the weekly content via email, sign up for the program here www.downtowntroy.org/learn. You will receive weekly emails filled with valuable resources to help your small business become more resilient to the ever-changing business world.**Love what you’re listening to? Support the Downtown Troy BID by becoming a program sponsor or making a tax-deductible contribution here: www.downtowntroy.org/supportSupport the show

In this episode, Katie Hammon of the Downtown Troy Business Improvement District speaks with Matthew Antolowitz & Dave Brownell of DALLE Accounting about how you can use a budget to empower your business. Tune in to learn why the "B-Word" can either inspire action or inaction, and why it's important to tell your money where to go. Please visit our blog at http://www.downtowntroy.org/learn to see the show notes.This video was recorded previously and with the ever-changing landscape, there may be some little things that have changed.The podcast series is a component of the Downtown Troy Business Improvement District's small business development program. If you would like to receive the weekly content via email, sign up for the program here www.downtowntroy.org/learn. You will receive weekly emails filled with valuable resources to help your small business become more resilient to the ever-changing business world.**Love what you’re listening to? Support the Downtown Troy BID by becoming a program sponsor or making a tax-deductible contribution here: www.downtowntroy.org/support Support the show (http://www.downtowntroy.org/support)Support the show (http://www.downtowntroy.org/support)

In this episode, Katie Hammon of the Downtown Troy Business Improvement District speaks with Jared Paul of Capable Wealth about money mindset and how it impacts the financial strength of your life & business. Tune in to learn how to turn your money struggles into a game that leaves you winning and feeling empowered.  Please visit our blog at http://www.downtowntroy.org/learn to see the show notes.This video was recorded previously and with the ever-changing landscape, there may be some little things that have changed.The podcast series is a component of the Downtown Troy Business Improvement District's small business development program. If you would like to receive the weekly content via email, sign up for the program here www.downtowntroy.org/learn. You will receive weekly emails filled with valuable resources to help your small business become more resilient to the ever-changing business world. **Love what you’re listening to? Support the Downtown Troy BID by becoming a program sponsor or making a tax-deductible contribution here: www.downtowntroy.org/supportSupport the show

In this episode, Paul Hook shares why he uses both independent contractors and employees as a unique mix in his business to offer one of a kind expertise to his customers and a flexible operation at his marketing agency, tyny co. Paul & Nicole also share the pros and cons of their personal experiences as both independent contractors and employees.Please visit our blog at http://www.downtowntroy.org/learn to see the show notes.This video was recorded previously and with the ever-changing landscape there may be some little things that have changed.The podcast series is a component of the Downtown Troy Business Improvement District's small business development program. If you would like to receive the weekly content via email, sign up for the program here www.downtowntroy.org/learn. You will receive weekly emails filled with valuable resources to help your small business become more resilient to the ever-changing business world. **Love what you’re listening to? Support the Downtown Troy BID by becoming a program sponsor or making a tax-deductible contribution here: www.downtowntroy.org/support CategorySupport the show (http://www.downtowntroy.org/support)