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Small Business Talk Cathy Smith
27 minutes | a day ago
Website Essentials for 2021
Why Should You Have a Website at all? In this era of social media being the thing and a new platform popping up every 5 minutes, you might be wondering whether having a website is really needed at all? If so, how do you make it work for you? There is a guru on every corner pushing their favourite platform, system, hack and more so where should you be turning for advice? That can be a hard question to answer because the social media and the web design/development industries are unregulated. What that means is that anyone can add a post, landing page or webinar and say they are an expert. Some of these people have been doing it for years, others 5 minutes and often the information they give is outdated or to say is plainly WRONG. The information is often given with the best intention however as the digital industry and Google in particular moves at lightning speed, you have to keep up. Back to the question of where to go for advice, do your research, go by track record and previous customer recommendation. Most of all, go with your gut, if it feels wrong then it is generally is. Listen to Small Business Talk Episode 102 to find out more.See omnystudio.com/listener for privacy information.
38 minutes | 9 days ago
Do You Enjoy Your Business
How Has Your 2021 Started Off? Have you been able to shake off the 2020 blues, or have they lingered? Yes, I know in some countries and parts of the world the pandemic is worse than ever. And I feel for you. Many businesses have grown, thrived, and even expanded in 2020. Do you enjoy your business? Listen to Small Business Talk Episode 101 to learn more.See omnystudio.com/listener for privacy information.
17 minutes | 16 days ago
Social Media for 2021
100 episodes I can not believe it! What to do for the 100th Episode? When we hit 50 episodes, I thought I would have a party, however, it was Christmas time and with holidays and all, I decided to dream of maybe reaching 100 episodes and do it then. Well, this is 100 and yep it’s Christmas time again. 2020 begin such a strange and draining year meant I didn’t get it together for this episode either so what to do? In mid-December we had a new member start on our CATCO Enterprises team, Nat. I asked Nat what he thought we should do for the 100th Episode and we chatted about a few different ideas. In the end, we decided on a highlights reel. The end result is like speed dating on what you should be doing on social media for 2021, so hang on to your hat because it goes really fast – you might need to slow it down or listen to it a couple of times. Thanks, Nat for your editing efforts and bringing this highlights reel to life. We hope you enjoy this special 100th Episode of Small Business Talk.See omnystudio.com/listener for privacy information.
38 minutes | 23 days ago
Get Your Business into 2021
To get your business into 2021 you need to start now. And it will take more than just goal setting and planning. With the year that was 2020 I thought in today’s episode it would be good to replay Amy van Meijl’s episode #037 Is Negative Self Talk Holding Your Business Back. Stop wishing for the New Year to start and make it happen, your way and now. It all begins with how you talk to yourself; enjoy.See omnystudio.com/listener for privacy information.
11 minutes | a month ago
Lessons Learnt 2020 Recap
2020 The Year that Was! This year has been so strange, heartbreaking, thrilling and full of so many emotions. The universe is telling us to slow down, take time to smell the roses.2020 we learnt lots (or should have) and 2021 it is time to apply those learnings. What changes do you need to make?Stop working so hard? 7 days a is no longer expected or required.Are you trying to please everyone?Fit into someone else’s mould? Listen to the full episode of Small Business Talk Episode 097.See omnystudio.com/listener for privacy information.
32 minutes | a month ago
Tips to Scaling Your Business With Jan Cavelle
Scaling up After a Challenging Business Year. This year has shown all sorts of particularly strong gaps and it’s hugely dependent on sector and how people have managed with the challenges this year has brought. Some things have been slightly different this year to normal challenges meaning you have to look at these two challenges differently. For example, if we're talking marketing, for businesses to do all their marketing and indeed delivery online have been very well placed to take advantage of the current situation, whereas if you were a bricks and mortar business, it's been a lot tougher. Tips to Scaling Your Business with Jan Cavelle. Listen to Small Business Talk Episode 097 for the full episode on how to Tips to Scaling Your Business with Jan Cavelle.See omnystudio.com/listener for privacy information.
10 minutes | a month ago
Flick the Switch
Flick the switch because you have got this. Today, we are going to talk about mindset, business mindset. Yodah says “ Do or Do not, there is no try” Are you constantly saying I wish 2020 would end so we can start again? You realise that when we close this year on December 31st, January 1st will not be a magic switch that we will flick and all will be fixed. There is no magic pill, listen to Small Business Talk Podcast episode 096 for some tough love and actionable steps to make 2021 a fabulous year.See omnystudio.com/listener for privacy information.
31 minutes | 2 months ago
How Important it is to Stick to Your Values Even if it Means Forsaking Short Term Profit with Amanda Walker
On Small Business Talk today we are talking to Amanda Walker the owner of WA HomeStay about how important it is to stick to your values, even if it means forsaking short-term profits. WA HomeStay started in around March 2018. We saw an opportunity to create a local booking platform that was fair for both owners and guests and gave back to the local community in Western Australia. We saw an opportunity to enter the market, but we didn't want to spend a fortune on it. So we had to work out how to do it in a bootstrapped manner, and we managed to do that and get our site up and running and currently have 280 properties listed on our platform and guests are obviously making reservations. Wonderful interview, listen to episode 095 of Small Business Talk to hear our chat.See omnystudio.com/listener for privacy information.
15 minutes | 2 months ago
What to Post on Social Media
Posting on social media is a constant challenge as the algorithms and rules keep changing. When posting and asking yourself what you should post, there is only 1 person you should have in mind: Your very best customer Your ideal customer what are they going to find valuable? What would they like to see/watch here? No matter which social platform you are thinking of, that should be your number one objective, serve your customers/your tribe. What to Post on Social Media, listen to Small Business Talk episode 094 to find out.See omnystudio.com/listener for privacy information.
36 minutes | 2 months ago
What Most System Owners Will Never Understand About Scaling Their Business
All business problems are actually a systems problem. Today's guest is system master David Jenyns. In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Listen to Small Business Talk Episode 093 as Dave explains his 7 steps to systemising your business and guess what you as the owner don't have to do it. 7 easy steps to make your business run smoother and more profitability. Well worth a listen.See omnystudio.com/listener for privacy information.
15 minutes | 3 months ago
Let'e Talk Instagram
Instagram is primarily a mobile app. Instagram on desktop you can watch your feed, stories etc but you can’t post from the computer. Instagram is designed to be used on a mobile phone. How does it work, how do I get more reach and why is what I am doing now longer working? Let's talk Instagram in episode 092 of Small Business Talk which will be 1 of a 3 part series on the latest and greatest on Instagram.See omnystudio.com/listener for privacy information.
36 minutes | 3 months ago
Taking Customer Service to Another Level
My job is so much more than just delivering hampers. I feel very blessed to be able to deliver a product that shows someone cares. I have 2 customers for every hamper, the person that ordered it and the person receiving it that is why customer service is so very important to me.” Jackie Wickham said. Taking customer service to another level is Jackie's passion, listen to Small Business Talk episode 091 for all her easy to action tips. See omnystudio.com/listener for privacy information.
11 minutes | 3 months ago
Are You Adding Value?
Most small owners spend a lot of time worrying about their price and pricing. Many have no idea but the cost of producing their “thing” especially when you are providing a service. They spend way too many hours working and when their accounts are done at the end of the month, quarter or often year, they realise that they have been working for almost nothing – a very small hourly rate. For many small business owners, they would actually be better off having a, you know, dirty word – JOB! So, why do we do this and what is the solution? Listen to Small Business Talk Episode 090 for the full episode on are you adding value?See omnystudio.com/listener for privacy information.
38 minutes | 3 months ago
Who is the Most Important Person In Your Business? With Rebecca Tichbon
Medical Scientist to an Aromatherapy, Rebecca Tichbon gives us some wonderful tips and practices that you can do to look after the most important person in your business. Who is the Most Important Person In Your Business? You! Without you generally, there will not be a business. Listen to (Rebecca) Beck's insights on how we can quickly, easily and affordably look after our own well being to then help our business out. Listen to Small Business Talk episode 089, who is the most important person in your business with Rebecca Tichbon for all the details.See omnystudio.com/listener for privacy information.
19 minutes | 3 months ago
Are You Getting Enough Leads Into Your Business
How is your business going? 2020 has definitely been a strange year but it's not over. Use these next 70 or so days to salvage the year and make your business Getting your business found by ideal customers can be hard, but it doesn’t have to be. The internet is a noisy space and attracting your perfect customers is a complex task which is part science, part positioning, part customer love and part luck. To get the right balance for your exact situation is crucial. For your business to grow and thrive you need to have a constant flow of qualified leads interested in your business’s solution, month in and month out. Your marketing should be making you money and attracting more customers to your business, but with all the shiny objects, the endless social media options and constant emails offering this service and that; who do you trust? What should you believe and how do you even start? Your business (and many others like you) are the backbone of our local economy and marketing local businesses has been the same process for decades. Find people who have the pain point and the problem that your business solves,show them your solutionand let them buy it. Every business is different and the marketing strategies used for each needs to be different too. A café will have a vastly different approach to that of a computer reselling business. No matter what type of business you have, the process will be the same. A lot of businesses fail because they don’t have an audience of qualified leads, of people that trust them and know the solution to their problems is available whenever they are ready to buy. Are You Getting Enough Leads Into Your Business? Listen to Small Business Talk Episode 088 for all the details and the free downloadable plan.See omnystudio.com/listener for privacy information.
31 minutes | 4 months ago
Business Growth in Any Market With Donna Bates
Take time throughout your year to really assess what's happening in your business, what's happening in your family, where is it you want to go? If you don't have family, then looking at where do I want to be in my life? Re-assess and reset every year to that point and then saying, "Am I getting further to or further away from my growth goal?" Create a plan so that if you get offered an opportunity you can assess if taking on that opportunity will get you closer or further away from your original growth plan. Be conscious of what opportunities to let go and what opportunities to grab, hold on to and keep moving forward. It's being able to say no sometimes in those environments. Business Growth in Any Market means you need to keep checking in on your business. Listen Small Business Talk episode 087 for all Donna Bates tips on what to look for to make sure your business is sustainable and can grow in any market.See omnystudio.com/listener for privacy information.
9 minutes | 4 months ago
Its The Little Things
Ever wondered why some people’s businesses flourish while others don’t and often it is not a reflection on the owner’s skill or expertise levels. “From little things big thing grow” a song by Australian song writer Paul Kelly, which is to true. It’s the little habits that we have and do regularly that can make such a difference in our businesses. Listen to Small Business Talk Episode 086 for the full episode.See omnystudio.com/listener for privacy information.
40 minutes | 4 months ago
What are the Real Cyber Risks For Small Businesses?
It's becoming very well known that humans and people are a huge risk, if not the biggest risk when it comes to cybersecurity. It’s important to train people and staff to eliminate the risk and create human firewalls within a business. listen to Caitriona Forde is from CAIT Business Consulting. Caitriona provides cyber awareness training to small to medium size and enterprise-size customers. Listen to Small Business Talk Podcast episode 085 for all the details.See omnystudio.com/listener for privacy information.
12 minutes | 4 months ago
RU OK- Will your business survive into 2021
What are you doing to make sure your business survives into 2021 and beyond? 2020 has definitely been a strange year for all of us in business and the chance of burn out is very high. The question is will your business survive and even grow in the last quarter and into 2021? There are 2 main factors that affect your business The Business itself and You. Listen to Small Business Talk episode 084 as we discuss who to successfully finish the year strong and move into 2021. Remember to ask your mates RU Ok - national suicide awareness day in Australia is 10th September, listen to hear more about that too.See omnystudio.com/listener for privacy information.
46 minutes | 5 months ago
5 strategies to ensure you have the mindset to take the Small out of Small business
Remove the Word Small From Your Business. People often think of a small business being just that, but certainly here in Australia that is not the case. Our language is really telling, and if you tell yourself "I just run a small business." That in itself is limiting. Start with self image. How we see ourselves, our self-image, is important. Our self-image can limit where we go and how we see ourselves. It’s how you see yourself that is really important in changing the results that you get. It is 'dress to impress', but the person you need to impress is yourself, and how you see yourself. Listen to Small Business Talk Episode 085 for the full episode with Tracey Ward.See omnystudio.com/listener for privacy information.
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