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Distribution of your product is an important part of managing your business, and building your relationships with your customers. It is important to also consider where your business is, in its lifecycle as that will play a part in distribution.

It doesn't take us too long, but we break down how we priced Patriot Tea. The things we considered to get there. And a bit about what you should not consider when pricing.

When you are trying to solve a problem, sometimes the best thing you can do is take a step back and think simply ask questions. Most times you have the answers, you just need to uncover them through more effective inquiry.

There is value in being your authentic self. In business it is important to be yourself, not for some fluffy reason but because it is better for developing relationships. When you are your authentic self, you can form stronger relationships, and don't have to wear a mask. 

We lay out the how and why of our marketing plan. Our best episode yet. We take everything we have talked to at this point and bring it together to lay out our marketing plan.

How does your marketing position, help establish your content strategy? Talking about market positioning, and your content strategy. Learning about your customers, and your competitors will help to determine marketing position. Defining your ideal customer is important for identifying your content strategy.   *** If you want to have the opportunity to watch, listen, and … Continue reading "Xp Biz 38 Marketing Position"

Competitor analysis as a means of better understanding the market as a whole. Understanding customer needs and how our competition addresses those needs, through competitor analysis. Remember to select businesses/competitors that you can learn from. One major point identified is that based upon a companies position within their business life cycle.

Competitor Data Collection is a powerful opportunity to learn from other market participants When collecting data on competitors it is important to consider to carefully select competitors, who are in a range that may represent real competition.

Media platform. An oldie but still goodie. Media, is a larger more mature platform, similar to print this has been around for 50-100 years. We have included television, and radio within this platform. And any of their associated channels. 

Your location as a marketing platform. Your own personal physical ecosystem. We have touched on it in the past, but your location is a part of your marketing strategy. When we talked about your Brick and Mortar location as your Real Estate, we hit on the importance of location as a form of marketing.

Print isn’t dead. It is just different. Because it is the same. Everyone else just thinks it’s different. Print Platform of marketing is the physically distributed material. This could be flyers, cards, or magazine advertising. Think anything with your logo or brand message, physically printed on it.

Human interaction is a marketing platform, I would consider it to be one of the most powerful. Also the one with the lowest reach, as we discussed in the communications sections. This is how you interact and market your brand when engaging directly with other people.

Originally mobile marketing, was a no go zone for advertising. Facebook itself purposely withheld advertising on their mobile platform for a time. The mobile space depending on which type of phone you have may affect your experience, the level of tracking, and the integration with applications.

Search engine as a web platform. Search has been separately broken out, because each search engine has its own rules, but really just to highlight how it is distinct from the internet, people don’t always understand that.

Small Business Taxation, taxes a lot more preparation than you may think. But it may not be as hard as you think? Get ready for tax time.

When we say web platform, we mean the internet. This is what amounts to the largest virtual ecosystem. Essentially the foundation of the entire virtual world. But at its fundamental level it is a “web” of computers linked together. All search engines are trying to do is to organize the content throughout the internet to be available for a user when they want it.

Regardless of which social media platform it is, there are several commonalities. The first being they are designed for the purposes of social interaction, bringing a large volume of people in, and keeping them active on the platform. Then they sell advertising to brands to their active and engaged user base.

Opportunity cost isn't the cash going out the door. It is the cash not coming in. How do you calculate yours? When it comes to your time as a business owner, it is valuable. Don't make poor micro-decisions that set your business up for failure. 

What are marketing platforms? An introduction to the idea of an ecosystem. We define a platform as an ecosystem in which you interact with. Whether it be a virtual ecosystem, or a physical one. There are rules, advantages, disadvantages and a multitude of considerations within that ecosystem.

Simplifying your tax refund. They aren't that great. I explain in plain terms what makes a tax refund. And why it isn't as great as you think.