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Small Business Celebration
31 minutes | Jul 25, 2021
Episode #141, Jennifer Tougas Genova, Allure Aesthetics, Brand Identity Makes You Stand Out
Jennifer Tougas-Genova, co-owner of Allure Aesthetics, (Brand Identity Makes You Stand Out) guides on how being your own boss can empower you to provide quality over quantity, how your competition can find you intimidating when you grow quickly, how feeding on negativity can affect your work place, how creating your own brand makes you stand out because your clients want to see someone / something different...and custom t-shirts in an operating room?
37 minutes | Jul 18, 2021
Episode #140 Shauna Crane, Red Crane Portraits, Appreciate How You Look At 40
Shauna Crane, owner of Red Crane Portraits, (appreciate how you look at 40) guides on how she successfully keeps her appreciative clients coming back, shows how your passion to show what you do makes your business fun!, how to instill confidence in your clients grows your bottom line, how to appreciate how you look at 40...and Vietnam selfies?
36 minutes | Jul 11, 2021
Episode #139, Heather Abbott, Bella, Get Real Engagement From Your Instagram Following
Heather Abbott, owner of Bella, guides us on talking with other business owners during trying times, the push to move your business's location give you confidence you need to say, "what have I got to lose?", calling or texting your customers so they know you have something special for them, how to engage your customers so that you don't become "just like any other store"...and making your brother play "UPS driver?"
50 minutes | Jul 4, 2021
Episode #138, Vikram Deol, Coach Vikram (Showing Up Consistently)
Vikram Deol, owner of Coach Vikram (showing up consistently), guides us on being inspiring, how there is no more personal separation between business accounts on Instagram, why people do business with people they connect with...and rule number five?!
41 minutes | Jun 27, 2021
Episode #137, Jeannie Bertolaccini, Ordiz Melby Architects, A leading Woman Architect In Bakersfield
Jeannie Bertolaccini, primary architect (owner) of Ordiz-Melby Architects, A leading Woman Architect In Bakersfield, guides us on wearing the leadership hat, the importance on learning something new by doing, the significance of wearing hoop earrings, why not to shy away from opportunities...and the dangers of a little black dress.
32 minutes | Jun 20, 2021
Episode #136, Deanna Anderson, Solar Grids of Central California (Gaining Clients as Friends)
Deanna Anderson, owner of Solar Grids of Central California (Gaining Clients as Friends), guides us on how superficiality will harm your business, how to use trial-and-error to learn what you have to sell in order to reach your goals, how horses are like people...and how do you repossess a parking lot?
33 minutes | Jun 13, 2021
Episode #135, Jon Busby, Team Busby-Sell with Heart, Not Pocketbook
Jon Busby, owner of Team Busby (Sell with Heart, Not Pocketbook), guides us on why you should be careful of who people tell you are over and over, why you should build up the confidence of your employees, when the money of your business will finally come...and what do you do with two metal legs and a metal arm?
40 minutes | Jun 6, 2021
Episode #134, Heather Laganelli, Locale Farm to Table, How to Get Relevant Customer Feedback
Heather Laganelli, owner of Locale - Farm to Table, guides us on how and why utilizing social media expands your reach, the relevancy of customer feedback, about the "why" in being passionate about your business, why you need to be WITH present...and, really, you can be a creative AND own a successful business?
44 minutes | May 30, 2021
Episode #133, Joshua Moore, Evermoore Films, How Your Spouse Inspires Your Business Effectively
Joshua Moore, owner of Evermoore Films, (how your spouse inspires your business effectively) guides us on learning how to "boss people around," why you need a team to take care of your clients while you go get more of them, figuring out your definition of success...and a dinosaur named "Grip?"
33 minutes | May 23, 2021
Episode #132, Chris Shipp, Mentors Moving, Give Everyone a Reputation to Uphold
Chris Shipp, co-owner of Mentors Moving, "give everyone a reputation to uphold," guides us on how NOT to be the smartest person in the room, how you can't let the idea of failing enter your mind, why you should find that one thing a person is good at, how you should react to what life throws at you...and the differences in the affordability of television sets affects his business?
43 minutes | May 16, 2021
Episode #131, Dan Monji, Monji Landscape Company, Tend Your Business and It Will Grow
Dan Monji, co-owner of Monji Landscape Company, guides on how to tend your business and it will grow, why you should not be afraid to sit down with a monster, why he hasn't had an original idea in his life, who has the hardest time changing...and how do you tell time with a clock with no hands?
24 minutes | May 9, 2021
Episode #130, Mario Delis, 420 Kingdom, Live Your Business on the Edge, Keep Improving All the Time
Mario Delis, Co-Founder of the 420 Kingdom, Live Your Business on the Edge, Keep Improving All the Time, guides us about constantly moving forward, how living on the edge in the DNA of many small business owners, how to learn from your mistakes, about having balance in your life...all wrapped up in a very controversial business.
26 minutes | May 2, 2021
Episode #129, Laura Journey, Baker's Outpost-Get Big Name Support in Town
Laura Journey, owner of Baker's Outpost, guides us on getting big name support in town, why you need to act with almost a sense of desperation for your business, how to ask for help in the right places, a great place to get quality, immediate feedback on your products and services...and what happens when your first hire is your #1 fan?
29 minutes | Apr 25, 2021
Episode #128, Bill Merz & Tony Merz, San Rucci Winery-If Speaking to All, You're Speaking to None
Bill Merz and Tony Merz, Winemakers of the San Rucci Winery-If speaking to all, you're speaking to none, guides on how it's one thing to make wine, it's another thing to sell it, why you need to research your consultants before you hire them, why you need to "trust but verify" your family employees, and...what kind of a sound does a crushed grape make?
30 minutes | Apr 18, 2021
Episode #127, Debbie Wise, Redhouse Beef, Why Buzz Words that Don't Stay True to Who You Are
Debbie Wise, Co-Owner of Redhouse Beef, guides us on buzz words that don't stay true to who you are, the freeing feeling of firing your customer, the need to "walk it off," the value of listening and evaluating...and what happens when you're about to start an interview, but the barn cat doesn't want to stop playing with your sound equipment...
31 minutes | Apr 11, 2021
Episode #126, Norma Diaz, La Rosa Fruit Bars and Ice Cream-Know what You want from Your Business
Norma Diaz, owner of La Rosa Fruit Bars and Ice Cream (know what you want from your business), guides on knowing what you want, living forwards (but learning backwards), customer service + work ethic, do what takes longest first, and...even mother nature can't hit a one iron?
34 minutes | Apr 4, 2021
Episode #125, Rick Kreiser, Carney's Business Technology Center-Stick to Plan, Have Resources Ready
Rick Kreiser, owner of Carney's Business Technology Center (stick to plan, have resources ready), guides us what do to instead of "skeet-shooting" your phone, how to educate your customers that "this time is for me," how to ride out this recession, and...guitar concerts in your home?
27 minutes | Mar 28, 2021
Episode #124, Jennifer Rogers Etcheverry, My Husband's Nuts, Buy Local Farmer Grown
Jennifer Rogers Etcheverry, owner of My Husband's Nuts (Almonds), guides us on how promoting buy local farmer grown can help your business, how to convert LIKE's into dollars, how to give your customers a reason to come back to your website...and who are Jennifer's gypsies?
30 minutes | Mar 21, 2021
Episode #123, Dr Justin Hiebert, Next Steps Coaching, Owner More Transparent At Work w/out Pitfalls
Dr. Justin Hiebert, owner of Next Steps Coaching, as an owner, how to be more transparent at work without pitfalls, discusses the necessity of finding something that brings you joy, clarity on what your'e trying to do...and braking systems between Aston Martin and Ferrari?
34 minutes | Mar 14, 2021
Episode #122, NaTesha Johnson, Upside Productions, Black Woman Owned Business Advantage
NaTesha Johnson, owner of Upside Productions, guides on why black owned business is an advantage, how to market your business by serving on boards, how to market to minority businesses...and a brick house lifts you up?
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